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For Companies At a Glance
- Tasks: Create and execute engaging content strategies that resonate with our customers.
- Company: Join Freja, the UK's leading bone broth brand, in a dynamic and growing team.
- Benefits: Enjoy remote work, flexible hours, competitive salary, and share options.
- Why this job: Be part of a mission-driven team that values creativity and collaboration.
- Qualifications: 3+ years in content strategy, strong copywriting skills, and a passion for bone broth.
- Other info: Work remotely with occasional office days to connect with the team.
The predicted salary is between 28800 - 43200 £ per year.
Location: Remote first role (in Gloucestershire 1-2 days per week)
About Freja
Freja is the UK’s leading bone broth brand, a category that sits between premium ingredients and functional food, with an ecommerce-first business model. Following 4 years of rapid growth and a recent investment round, we are refreshing our brand and building a team to scale the business. We operate a flat structure and a ‘get things done’ mentality.
About the Role
- Content Planning & Strategy
- Using Freja's brand book, customer research and data to plan and execute content that resonates with our key customer personas.
- Develop comprehensive content calendars that align with marketing campaigns, product launches, and seasonal initiatives.
- Create compelling narratives that educate consumers about the benefits of bone broth whilst positioning Freja as the category leader.
- Track and analyse content performance, using insights to continuously refine strategy.
- Cross-Functional Collaboration
- Work closely with social media, paid search, and ecommerce teams to ensure consistent messaging across all channels.
- Partner with the Head of Brand to maintain brand voice and storytelling consistency.
- Collaborate with the digital team to optimise content for SEO and conversion.
- Support retail teams with content that enhances the in-store experience and drives sales.
- Content Creation & Execution
- Craft compelling copy across multiple formats including video scripts, emails, landing pages, and press releases.
- Develop educational content that clearly communicates the tangible benefits of bone broth to meet consumer need states.
- Create persuasive messaging that highlights the advantages of Freja products over alternative solutions.
- Leverage AI tools to enhance research capabilities and increase content output volume.
- Test and iterate different storytelling approaches and direct response copywriting to maximise engagement and conversion.
About you
The ideal candidate will have exceptional copywriting skills combined with strategic thinking and a deep understanding of consumer psychology. You should be comfortable with data analysis to inform your content decisions, whilst maintaining the creative flair needed to craft compelling narratives that educate and convert. You’ll have 3+ years of experience in content strategy, ideally within food, wellness, or other consumer goods categories. Experience with challenger brands or in launching new product categories is highly valuable. You should be excited about leveraging AI tools to enhance your capabilities, whilst maintaining the authentic human touch that connects with our audience. You’ll be expected to spend 1-2 days per week in our office in Stroud, to collaborate with other team members and immerse yourself in the brand. Lastly, you must be a genuine consumer of bone broth.
Remote-First Working
Freja operates a remote-first working environment. This means that your official place of work is at home, but we do require the team to attend weekly meetings in the office, and occasional workshops and events in other locations. Where travel is required to the office or to any other location, this is covered in expenses.
Benefits
- The opportunity to play a key role in a growing challenger brand.
- Proper responsibility for a strategically important area.
- Competitive salary + company performance bonus.
- All employees have EMI share options, giving them the opportunity to participate in our success.
- Hybrid remote-first role, 4-6 days per month in the office.
- Flexible working hours.
- 25 days holiday plus bank holidays and an additional day off for self-care.
- The tech you need to get the job done.
- Allocated budget and time off for personal and professional training and development.
- Plenty of bone broth!
Content Strategist employer: Freja
Contact Detail:
Freja Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Strategist
✨Tip Number 1
Familiarise yourself with Freja's brand and its unique selling points. Understanding the essence of bone broth and how it fits into the wellness market will help you craft content that resonates with their target audience.
✨Tip Number 2
Showcase your ability to analyse data by preparing examples of how you've used insights to refine content strategies in previous roles. This will demonstrate your strategic thinking and understanding of consumer psychology.
✨Tip Number 3
Highlight your experience with cross-functional collaboration. Be ready to discuss how you've worked with different teams, such as social media or ecommerce, to ensure consistent messaging and successful campaigns.
✨Tip Number 4
Emphasise your passion for bone broth and wellness. Being a genuine consumer of the product will not only align you with the company's mission but also enhance your ability to create authentic and engaging content.
We think you need these skills to ace Content Strategist
Some tips for your application 🫡
Understand the Brand: Before applying, take time to understand Freja's brand values and mission. Familiarise yourself with their products and the benefits of bone broth. This knowledge will help you tailor your application to reflect your genuine interest in the brand.
Tailor Your CV: Highlight your relevant experience in content strategy, especially within food or wellness sectors. Emphasise your copywriting skills and any experience with challenger brands. Make sure to showcase your ability to analyse data and create compelling narratives.
Craft a Compelling Cover Letter: Use your cover letter to demonstrate your understanding of consumer psychology and how it relates to Freja's customer personas. Share specific examples of how you've successfully executed content strategies in the past, and express your enthusiasm for the role and the brand.
Showcase Your Creativity: In your application, include samples of your work that demonstrate your copywriting prowess across various formats. Whether it's video scripts, emails, or landing pages, make sure to highlight your ability to create engaging content that educates and converts.
How to prepare for a job interview at Freja
✨Know Your Audience
Before the interview, take some time to understand Freja's customer personas and their needs. This will help you tailor your responses and demonstrate how your content strategies can resonate with their target audience.
✨Showcase Your Copywriting Skills
Prepare examples of your previous work that highlight your exceptional copywriting abilities. Be ready to discuss how you've crafted compelling narratives in the past and how they contributed to successful campaigns.
✨Emphasise Data-Driven Decisions
Freja values data analysis in content strategy. Be prepared to discuss how you've used data to inform your content decisions and how you track and analyse content performance to refine strategies.
✨Demonstrate Your Passion for Bone Broth
As a genuine consumer of bone broth, share your personal experiences and enthusiasm for the product. This authenticity will resonate with the team and show that you truly believe in Freja's mission.
