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- Tasks: Lead and optimise email marketing campaigns to boost customer engagement and revenue.
- Company: Join Freja, the UK's top bone broth brand, thriving in the e-commerce space.
- Benefits: Enjoy remote work, share options, training budgets, and of course, plenty of bone broth!
- Why this job: Be part of a dynamic team in a fast-growing brand with a flat structure and a 'get things done' mentality.
- Qualifications: 3+ years in email marketing, especially with Klaviyo; strong analytical and collaborative skills required.
- Other info: This is a hands-on role perfect for those passionate about data-driven marketing.
The predicted salary is between 36000 - 60000 £ per year.
1 day ago Be among the first 25 applicants
About Freja
Freja is the UK’s leading bone broth brand, a category that sits between premium ingredients and functional food, with an ecom-first business model. Following 4 years of rapid growth and a recent investment round, we are refreshing our brand and building a team to scale the business.
We’re a small internal team that punches above our weight. We operate a flat structure and a ‘get things done’ mentality.
About the Role
We\’re looking for a smart, proactive Email Marketing Manager to take complete ownership of our email marketing channel via Klaviyo. This is a hands-on role where you will lead the strategy, execution, and optimisation of all email campaigns and automated flows to drive customer retention, engagement, and revenue.
You’ll collaborate closely with our head of digital and ecom consultant, but email marketing will be your domain to lead end-to-end. You’ll partner with our content team to bring content to life and build meaningful connections with our customers through email.
- Own and deliver the email marketing strategy across all campaigns, automations, and flows to achieve customer engagement, retention, and revenue goals.
- Manage our Klaviyo platform end-to-end, including segmentation, deliverability, automation flows, testing, and optimisation.
- Plan, build, and deploy all email campaigns and automated journeys, owning everything from content planning and copy to setup, testing, and reporting.
- Develop and refine customer lifecycle flows, including welcome, post-purchase, win-back, and loyalty sequences.
- Use data-driven insights to iterate and improve key performance metrics (open rate, CTR, conversion, revenue per send).
- Provide detailed reporting on email marketing performance with actionable insights for the wider team.
About You
This role is ideal for someone with deep expertise in ecommerce email marketing who wants to own and scale a critical channel in a fast-growing brand. You’ll bring a balance of strategic thinking and hands-on execution, with a passion for data, optimisation, and customer experience.
- 3+ years of experience managing email marketing (ideally DTC), with a proven record of success in Klaviyo .
- Strong track record in delivering impactful email marketing campaigns and automations.
- Expertise in audience segmentation, automation, A/B testing, and deliverability best practices.
- Experience designing and implementing customer lifecycle flows and campaigns.
- Analytical, highly organised, with excellent attention to detail.
- Strong collaborator who enjoys working with creative, ecommerce, and brand teams.
- Familiarity with Shopify ; basic knowledge of SEO or merchandising is a bonus.
- We are committed to continuous improvements to our team benefits and ways of working:
- The opportunity to play a key role in a growing challenger brand.
- All employees will have EMI share options, giving them the opportunity to participate in our success.
- Remote-first role, 3-4 days per month in the office.
- The tech you need to get the job done.
- Allocated budget and time off for personal and professional training and development.
- Plenty of bone broth!
Seniority level
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Seniority level
Mid-Senior level
Employment type
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Employment type
Full-time
Job function
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Job function
Marketing and Sales
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Industries
Food and Beverage Manufacturing
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Email Marketing Manager employer: Freja Bone Broth
Contact Detail:
Freja Bone Broth Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Email Marketing Manager
✨Tip Number 1
Familiarise yourself with Klaviyo, as it's the platform you'll be managing. Explore its features, especially segmentation and automation flows, to demonstrate your expertise during discussions.
✨Tip Number 2
Showcase your understanding of customer lifecycle marketing by preparing examples of successful campaigns you've executed. Be ready to discuss how you can apply similar strategies at Freja.
✨Tip Number 3
Research Freja's brand and current email marketing efforts. Identify areas for improvement or new ideas that could enhance their customer engagement and retention strategies.
✨Tip Number 4
Network with professionals in the ecommerce and email marketing space. Engaging with others in the industry can provide insights and potentially lead to referrals that strengthen your application.
We think you need these skills to ace Email Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in email marketing, particularly with Klaviyo. Include specific metrics from past campaigns to demonstrate your success and impact.
Craft a Compelling Cover Letter: In your cover letter, express your passion for email marketing and how your skills align with Freja's goals. Mention your experience with customer lifecycle flows and data-driven insights, as these are key aspects of the role.
Showcase Relevant Experience: When detailing your work history, focus on your achievements in ecommerce email marketing. Highlight any successful campaigns you've led, especially those that involved audience segmentation and A/B testing.
Demonstrate Collaboration Skills: Freja values teamwork, so mention instances where you've successfully collaborated with content or digital teams. This will show that you can work well in their flat structure and contribute to a cohesive team environment.
How to prepare for a job interview at Freja Bone Broth
✨Know Your Klaviyo Inside Out
Since this role requires managing the Klaviyo platform, make sure you are well-versed in its features. Be prepared to discuss your experience with segmentation, automation flows, and A/B testing during the interview.
✨Showcase Your Campaign Success
Bring examples of past email marketing campaigns you've managed, especially those that demonstrate your ability to drive customer engagement and revenue. Highlight specific metrics like open rates and conversion rates to back up your claims.
✨Understand Customer Lifecycle Flows
Familiarise yourself with different customer lifecycle flows such as welcome sequences and win-back campaigns. Be ready to discuss how you've implemented these in previous roles and the impact they had on customer retention.
✨Emphasise Collaboration Skills
This role involves working closely with various teams, so be prepared to talk about your collaborative experiences. Share examples of how you've partnered with content or ecommerce teams to enhance email marketing efforts.