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- Tasks: Create and execute exciting customer marketing strategies for top brands in the drinks industry.
- Company: Join Freixenet Copestick Ltd, a leading name in the UK sparkling wine market.
- Benefits: Enjoy a performance bonus, hybrid working, generous leave, and staff discounts.
- Why this job: Make a real impact in a fast-paced environment while working with well-known brands.
- Qualifications: 2+ years in FMCG marketing, strong project management, and analytical skills required.
- Other info: Great opportunity for growth and collaboration with diverse teams.
The predicted salary is between 35000 - 45000 ÂŁ per year.
We’re hiring a Customer Marketing Manager to join our team! This is an exciting opportunity to play a key role in delivering best-in‑class customer marketing strategies across our portfolio, helping to drive growth and bring our brands to life in‑store and online. Freixenet Copestick Ltd are a major player in the UK drinks market and we’re proud to be the UK’s leading supplier of sparkling wines. In this role, you’ll work across a portfolio of well‑known brands including Freixenet, I Heart Wines, Mionetto, Segura Viudas, Gratien & Meyer, Phantom River and Bolney. You’ll collaborate closely with teams across Marketing, Sales, Category, NPD and Supply, as well as external partners and customers, to develop and execute impactful customer marketing plans that deliver against both brand and commercial objectives.
This is a fantastic opportunity for an experienced customer marketer who thrives in a fast‑paced FMCG environment and enjoys managing multiple projects while working cross‑functionally.
What you’ll be doing:
- Develop and execute customer marketing and activation plans across on and off trade channels
- Work closely with brand teams to ensure alignment between brand strategy and customer execution
- Partner with Sales teams to support Joint Business Plans (JBPs), trade planning and customer proposals
- Deliver best‑in‑class (BIC) activations and in‑store campaigns
- Build strong relationships with key internal teams including Sales, Brand, Category, Design and Finance
- Manage relationships with external stakeholders including agencies, brand partners, buyers and category planners
- Attend and present at key customer meetings, showcasing brand plans and activation strategies
- Track and analyse retailer promotional plans, evaluating performance and identifying opportunities
- Monitor shopper behaviour and retail trends to inform strategy and recommendations
- Lead the development of POS toolkits and off‑trade shipper initiatives
- Manage and track shopper marketing budgets effectively
- Lead supplier days with retailers from a customer marketing and project management perspective
- Evaluate campaign performance and share insights and recommendations with stakeholders
What we’re looking for:
- Around 2+ years’ experience in FMCG within brand, customer/shopper marketing or sales
- Strong project management skills with the ability to manage multiple priorities
- Experience working with retailers and understanding shopper marketing levers
- Analytical mindset with the ability to turn data into actionable insights
- Experience working with third‑party agencies
- Knowledge of IRI/Nielsen and Kantar (desirable)
- Excellent communication and presentation skills
- Strong stakeholder management and relationship‑building ability
- Proficiency in Excel and PowerPoint
- Highly organised with strong attention to detail
- A proactive, “can‑do” attitude and ability to thrive in a fast‑paced environment
- Interest in the wine/alcohol category (desirable)
- Driving licence preferred
What we offer:
- Performance‑related bonus
- Enhanced pension contributions
- Hybrid working (3 days a week in our Newbury office)
- 25 days annual leave + birthday day off + option to buy/sell leave
- Enhanced parental leave
- Generous staff discounts across our portfolio
- Income protection
- Life assurance
We welcome applications from candidates who do not meet 100% of the requirements.
Customer Marketing Manager in Newbury employer: Freixenet Copestick
Contact Detail:
Freixenet Copestick Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Marketing Manager in Newbury
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at Freixenet Copestick Ltd or similar companies. A friendly chat can open doors and give you insights that might just help you land that Customer Marketing Manager role.
✨Tip Number 2
Prepare for interviews by knowing your stuff! Research their brands and recent campaigns. Be ready to discuss how you can bring those brands to life in-store and online. Show them you’re not just another candidate, but someone who’s genuinely excited about their products.
✨Tip Number 3
Don’t underestimate the power of follow-ups! After an interview, drop a quick thank-you email. Mention something specific from your conversation to remind them of your enthusiasm and fit for the role. It shows you’re proactive and really interested.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re keen on being part of our team. Don’t forget to highlight your project management skills and experience with retailers in your application!
We think you need these skills to ace Customer Marketing Manager in Newbury
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that match the Customer Marketing Manager role. Highlight your FMCG experience and any relevant projects you've managed, as we want to see how you can bring our brands to life!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about customer marketing and how your background aligns with our goals. Don’t forget to mention your interest in the wine/alcohol category if you have it!
Showcase Your Analytical Skills: Since we value an analytical mindset, be sure to include examples of how you've turned data into actionable insights in your previous roles. This will help us see how you can track and analyse retailer promotional plans effectively.
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensure it reaches the right people!
How to prepare for a job interview at Freixenet Copestick
✨Know Your Brands
Before the interview, dive deep into the brands you'll be working with, like Freixenet and I Heart Wines. Understand their unique selling points and recent marketing campaigns. This will show your passion for the role and help you discuss how you can contribute to their success.
✨Showcase Your Project Management Skills
Prepare examples of how you've successfully managed multiple projects in a fast-paced environment. Use the STAR method (Situation, Task, Action, Result) to structure your responses, highlighting your organisational skills and ability to prioritise effectively.
✨Understand Shopper Marketing
Brush up on shopper marketing strategies and be ready to discuss how you've used data to inform your decisions. Familiarise yourself with tools like IRI or Nielsen, as this knowledge will demonstrate your analytical mindset and ability to turn insights into actionable plans.
✨Build Relationships
Think about how you've built strong relationships with stakeholders in previous roles. Be prepared to share specific examples of how you've collaborated with sales teams or external partners to achieve common goals, showcasing your communication and relationship-building skills.