At a Glance
- Tasks: Create and execute exciting customer marketing strategies for top brands in the drinks industry.
- Company: Join Freixenet Copestick Ltd, a leading name in the UK drinks market.
- Benefits: Enjoy a performance bonus, hybrid working, generous leave, and staff discounts.
- Other info: Great opportunity for career growth and collaboration with diverse teams.
- Why this job: Make a real impact in a fast-paced environment while working with well-known brands.
- Qualifications: 2+ years in FMCG marketing, strong project management, and analytical skills required.
The predicted salary is between 30000 - 40000 £ per year.
We’re hiring a Customer Marketing Executive to join our team! This is an exciting opportunity to play a key role in delivering best-in-class customer marketing strategies across our portfolio, helping to drive growth and bring our brands to life in-store and online. Freixenet Copestick Ltd are a major player in the UK drinks market and we’re proud to be the UK’s leading supplier of sparkling wines. In this role, you’ll work across a portfolio of well-known brands including Freixenet, I Heart Wines, Mionetto, Segura Viudas, Gratien & Meyer, Phantom River and Bolney.
You’ll collaborate closely with teams across Marketing, Sales, Category, NPD and Supply, as well as external partners and customers, to develop and execute impactful customer marketing plans that deliver against both brand and commercial objectives. This is a fantastic opportunity for an experienced customer marketer who thrives in a fast-paced FMCG environment and enjoys managing multiple projects while working cross-functionally.
What you’ll be doing:
- Develop and execute customer marketing and activation plans across on and off trade channels
- Work closely with brand teams to ensure alignment between brand strategy and customer execution
- Partner with Sales teams to support Joint Business Plans (JBPs), trade planning and customer proposals
- Deliver best-in-class (BIC) activations and in-store campaigns
- Build strong relationships with key internal teams including Sales, Brand, Category, Design and Finance
- Manage relationships with external stakeholders including agencies, brand partners, buyers and category planners
- Attend and present at key customer meetings, showcasing brand plans and activation strategies
- Track and analyse retailer promotional plans, evaluating performance and identifying opportunities
- Monitor shopper behaviour and retail trends to inform strategy and recommendations
- Lead the development of POS toolkits and off-trade shipper initiatives
- Manage and track shopper marketing budgets effectively
- Lead supplier days with retailers from a customer marketing and project management perspective
- Evaluate campaign performance and share insights and recommendations with stakeholders
What we’re looking for:
- Around 2+ years’ experience in FMCG within brand, customer/shopper marketing or sales
- Strong project management skills with the ability to manage multiple priorities
- Experience working with retailers and understanding shopper marketing levers
- Analytical mindset with the ability to turn data into actionable insights
- Experience working with third-party agencies
- Knowledge of IRI/Nielsen and Kantar (desirable)
- Excellent communication and presentation skills
- Strong stakeholder management and relationship-building ability
- Proficiency in Excel and PowerPoint
- Highly organised with strong attention to detail
- A proactive, “can-do” attitude and ability to thrive in a fast-paced environment
- Interest in the wine/alcohol category (desirable)
- Driving licence preferred
What we offer:
- Performance-related bonus
- Enhanced pension contributions
- Hybrid working (3 days a week in our Newbury office)
- 25 days annual leave + birthday day off + option to buy/sell leave
- Enhanced parental leave
- Generous staff discounts across our portfolio
- Income protection
- Life assurance
- Company EV scheme
We welcome applications from candidates who do not meet 100% of the requirements.
Customer Marketing Executive in Newbury employer: Freixenet Copestick
Freixenet Copestick Ltd is an exceptional employer, offering a dynamic work environment in the heart of Newbury, where creativity and collaboration thrive. With a strong focus on employee growth, we provide opportunities for professional development alongside competitive benefits such as enhanced pension contributions, generous annual leave, and a performance-related bonus. Join us to be part of a leading team in the UK drinks market, where your contributions will directly impact our well-known brands and drive meaningful results.
StudySmarter Expert Advice🤫
We think this is how you could land Customer Marketing Executive in Newbury
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its brands. Understand their marketing strategies and be ready to discuss how your experience aligns with their goals. Show them you’re not just another candidate, but someone who truly gets their vision.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills in customer marketing can drive growth for their portfolio. Keep it concise and impactful – think of it as your personal brand activation!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to engage with us directly.
We think you need these skills to ace Customer Marketing Executive in Newbury
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Customer Marketing Executive role. Highlight your experience in FMCG and any relevant projects you've managed. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about customer marketing and how you can contribute to our brands. Keep it engaging and relevant to the role.
Showcase Your Analytical Skills:Since we value an analytical mindset, don’t forget to mention any experience you have with data analysis or tools like IRI/Nielsen. Show us how you’ve turned insights into actionable strategies in your previous roles.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get to know you better!
How to prepare for a job interview at Freixenet Copestick
✨Know Your Brands
Before the interview, make sure you research the brands you'll be working with, like Freixenet and I Heart Wines. Understanding their unique selling points and current market trends will help you demonstrate your passion and knowledge during the conversation.
✨Showcase Your Project Management Skills
Prepare examples of how you've successfully managed multiple projects in a fast-paced environment. Be ready to discuss specific challenges you faced and how you overcame them, as this role requires strong project management abilities.
✨Understand Shopper Marketing
Brush up on shopper marketing strategies and be prepared to discuss how you would apply them in this role. Highlight any experience you have with retailers and how you've used data to inform marketing decisions.
✨Build Relationships
Since this role involves collaborating with various teams and external partners, think about how you've built strong relationships in previous roles. Be ready to share examples of how you’ve effectively communicated and worked cross-functionally to achieve goals.
