At a Glance
- Tasks: Lead marketing strategy to drive growth and enhance brand visibility in the logistics sector.
- Company: Freightliner, the UK's largest maritime intermodal logistics operator.
- Benefits: Competitive pay, excellent benefits, pension scheme, and career development opportunities.
- Other info: Join an award-winning team committed to your growth and success.
- Why this job: Make a real impact in a sustainable industry while shaping the future of logistics.
- Qualifications: Proven marketing experience and strong leadership skills required.
The predicted salary is between 60000 - 80000 £ per year.
Freightliner is the UK's largest maritime intermodal logistics operator, transporting containers from all major deep-sea ports to our national network of inland terminals, as well as a leading operator in the UK Heavy Haul rail freight market. Freightliner has operations across Europe offering both Intermodal and Heavy Haul rail freight services seamlessly connecting European countries and the UK. In the UK, the Freightliner Group operates under a number of legal entities including Freightliner Ltd, Pentalver Transport Ltd, and Pentalver Cannock Ltd.
Main purpose of the role: To drive Freightliner’s commercial and strategic growth by developing and delivering a targeted marketing strategy that strengthens brand position, enhances customer value proposition, supports revenue generation, and builds influential relationships across industry, government, and key stakeholders.
Core Responsibilities:
- Proposition Development & Positioning: Define and articulate a clear, customer-focused value proposition for rail freight vs road (cost efficiency, reliability, scalability); translate operational capabilities (network reach, intermodal solutions, capacity) into compelling commercial offerings; segment markets (e.g. shipping lines, BCOs, merchant) and tailor propositions to sector-specific needs; work closely with operations and commercial teams to ensure propositions are deliverable and differentiated; work with Head of Pricing to develop pricing and service models that reflect long-term contracts and volume commitments; promote MyHub as a key customer value proposition.
- Brand, PR & Communications: Lead strategic PR activity to position the business as a trusted, modern and sustainable freight intermodal partner; develop thought leadership campaigns; manage media relations, industry press, and crisis communications; produce high-quality marketing collateral; enhance Freightliner’s social media presence; ensure consistent brand messaging aligned to parent company.
- Industry Engagement: Build strong relationships with key industry bodies; support coordinated engagement with industry associations; represent the company at industry and customer conferences; monitor competitor activity and wider logistics and market trends; arrange industry-related activities; draft high-quality, compelling award-winning industry submissions; collaborate with customers and partners to develop joint campaigns.
- Government & Stakeholder Advocacy: Coordinate engagement with journalists and trade press; support engagement with government departments and regulators; contribute to relevant policy discussions; align messaging with national transport and decarbonisation strategies; work closely with Policy and Government Affairs; develop advocacy materials demonstrating economic, environmental and capacity benefits of rail freight.
- Sustainability as a Core USP: Position sustainability at the centre of the marketing narrative; quantify and communicate carbon savings to customers; support ESG reporting; develop campaigns encouraging modal shift and behavioural change; support the marketing and wider knowledge of ISO accreditations; collaborate with internal sustainability/engineering teams.
- Commercial Enablement: Equip sales teams with clear messaging, data and tools; support tender responses; develop a structured repository of compelling standardised responses; manage and optimise Salesforce CRM; work with the BI team to develop meaningful dashboards and reports; establish structured post-tender review sessions.
- Internal Alignment & Change: Act as a bridge between commercial, operational and corporate teams; support organisational change; drive continuous improvement in onboarding and CRM processes.
Behavioural Competencies:
- Strong corporate affiliation and always puts the needs of the business first;
- Attacks goals and objectives with drive, energy and enthusiasm;
- Embraces new challenges and gets things done;
- Sets high standards of work for self and team;
- High level of integrity and openness;
- Leads by example and provides honest and clear leadership;
- Listens attentively to others’ perspectives;
- Exhibits and lives the Group’s core values.
Our commitment to you, once you join our team, is to foster growth and provide developmental opportunities to ensure you reach your utmost potential. We are looking for the most committed and reliable individuals who possess the knowledge, skills and experience needed for their roles. In return we can offer competitive pay, excellent benefits, a competitive pension scheme and a rewarding career in an award-winning team.
Head of Marketing in Birmingham employer: Freightliner
Freightliner is an exceptional employer, offering a dynamic work environment that prioritises employee growth and development within the thriving logistics sector. With competitive pay, excellent benefits, and a commitment to sustainability, employees are empowered to make a meaningful impact while enjoying a collaborative culture that values innovation and excellence. Located at the heart of the UK's intermodal logistics operations, Freightliner provides unique opportunities for engagement with industry leaders and government stakeholders, ensuring a rewarding career path for those passionate about driving change in the freight industry.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing in Birmingham
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Freightliner and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Freightliner are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Freightliner on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Freightliner. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing in Birmingham
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Freightliner. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Freightliner:Show us that you’ve done your homework! In your application, briefly mention what you admire about Freightliner’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Freightliner
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Freightliner will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Freightliner, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
