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For Companies At a Glance
- Tasks: Lead creative marketing campaigns for 160+ franchise partners and drive customer engagement.
- Company: Join a dynamic company focused on accelerated growth and innovative marketing strategies.
- Benefits: Enjoy a competitive salary, performance bonuses, generous holiday, and volunteering days.
- Why this job: Take ownership of impactful initiatives and collaborate with a passionate team in a vibrant culture.
- Qualifications: Proven marketing experience, strong leadership skills, and proficiency in digital tools required.
- Other info: Opportunity to manage significant budgets and mentor a talented team.
We are now recruiting for a strategic and creative Marketing Manager to drive their network of over 160+ franchise partners through lead generation and campaign collateral to continue the group's accelerated growth. The main focus is to align campaign verticals that drive engagement throughout the conversion funnel for our franchise networks. Each campaign vertical will provide a specific product and service collateral targeting B2B and B2C customers for the network to capitalise from.
This role offers the chance to take ownership of high-impact marketing initiatives with a significant budget, driving lead generation, customer engagement, and system-wide revenue growth through marketing funds. The successful candidate will oversee the full campaign lifecycle—from strategy development, creative and content planning, to delivering physical assets for in-store use and digital tools for franchise partners, reporting on their value. With direct reports to manage, this role requires strong leadership skills and a collaborative approach.
Essential Skills and Experience
- Proven track record of devising and executing marketing strategies, with a strong focus on product and service campaign rollouts across physical and digital channels.
- Experience in managing large marketing budgets, optimising spend across multiple channels to achieve measurable outcomes.
- Expertise in lead generation, utilising CRM platforms such as HubSpot or Salesforce, alongside analytics tools like Google Analytics, to nurture leads and enhance sales collaboration.
- Strong knowledge of digital marketing, including SEO, PPC, social media, email marketing, and content creation.
- Understanding of product and service marketing asset production, delivering campaigns tailored to network-wide solution centres.
- Proficiency in advertising platforms, including Google AdWords and Microsoft Advertising, to execute and optimise PPC campaigns.
- Skilled in office tools such as Microsoft Office Suite and Google Workspace for efficient reporting, collaboration, and presentations.
- Familiarity with digital marketing tools, such as SEO software, social media management platforms, and email marketing systems, to deliver impactful campaigns.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, and InDesign) for designing high-quality marketing materials aligned with brand guidelines and campaign goals.
- Strong organisational and analytical skills, combined with a creative mindset to interpret data, devise innovative strategies, and ensure campaigns deliver results.
- Demonstrated ability to lead and mentor teams, ensuring alignment with marketing objectives and fostering a culture of collaboration and innovation.
Salary and Benefits:
- £40,000 to £42,000
- Plus 10% Bonus based on performance of company
- 21 Days holiday to start plus Bank Holidays
- Plus 1 day off for Volunteering
- Pension
Marketing Manager employer: Freight Personnel
Contact Detail:
Freight Personnel Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Familiarise yourself with our franchise network and their unique needs. Understanding the specific challenges and opportunities they face will help you tailor your approach and demonstrate how you can drive engagement and lead generation effectively.
✨Tip Number 2
Showcase your experience with CRM platforms like HubSpot or Salesforce. Be ready to discuss how you've used these tools in past roles to nurture leads and enhance collaboration, as this is crucial for the Marketing Manager position.
✨Tip Number 3
Prepare examples of successful marketing campaigns you've led, particularly those that involved managing large budgets. Highlight how you optimised spend across channels to achieve measurable outcomes, as this will resonate well with our expectations.
✨Tip Number 4
Brush up on your knowledge of digital marketing tools and analytics. Being able to discuss how you've leveraged SEO, PPC, and social media management platforms to deliver impactful campaigns will set you apart from other candidates.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in devising and executing marketing strategies. Use specific examples that demonstrate your success in managing large budgets and optimising spend across various channels.
Craft a Compelling Cover Letter: In your cover letter, emphasise your expertise in lead generation and familiarity with CRM platforms like HubSpot or Salesforce. Mention how your skills align with the company's goals and how you can contribute to their growth.
Showcase Relevant Skills: Clearly outline your knowledge of digital marketing tools and advertising platforms such as Google AdWords and Microsoft Advertising. Provide examples of successful campaigns you've managed that utilised these tools.
Highlight Leadership Experience: Since the role requires strong leadership skills, include details about your experience in leading and mentoring teams. Discuss how you've fostered collaboration and innovation within your previous roles.
How to prepare for a job interview at Freight Personnel
✨Showcase Your Strategic Thinking
Prepare to discuss specific marketing strategies you've devised in the past. Highlight how these strategies led to measurable outcomes, especially in lead generation and customer engagement.
✨Demonstrate Budget Management Skills
Be ready to talk about your experience managing large marketing budgets. Provide examples of how you optimised spend across various channels to achieve significant results.
✨Familiarise Yourself with Relevant Tools
Make sure you know your way around CRM platforms like HubSpot or Salesforce, as well as analytics tools such as Google Analytics. Be prepared to explain how you've used these tools to enhance sales collaboration.
✨Emphasise Leadership and Collaboration
Since this role involves managing direct reports, be prepared to share your leadership style. Discuss how you've successfully led teams in the past and fostered a collaborative environment to achieve marketing objectives.
