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- Tasks: Manage CRM systems, run email campaigns, and analyse performance data.
- Company: Join a dynamic team in Accrington focused on innovative marketing strategies.
- Benefits: Enjoy a competitive salary, bonus potential, generous holiday, and volunteering time off.
- Why this job: Be part of a supportive culture while working across multiple brands and enhancing your skills.
- Qualifications: Bachelor's degree and 2+ years in digital marketing with CRM and email expertise required.
- Other info: Proficiency in marketing tools like HubSpot and Google Analytics is essential.
We are now recruiting for a data-driven and detail-oriented Digital Marketing Specialist to join the dynamic team in the Accrington location. This role will focus on managing CRM systems, delivering effective email marketing campaigns, and analysing campaign performance to support marketing objectives.
Learn more about the general tasks related to this opportunity below, as well as required skills.
The ideal candidate will have a strong analytical mindset, experience in A/B testing, and the ability to interpret data to optimise campaigns. They will also bring a general understanding of digital marketing and be comfortable contributing to multi-channel marketing strategies.
This is an exciting opportunity to work across multiple brands within a supportive and collaborative environment.
Qualifications
Bachelor\’s degree in Marketing, Business, or a related field.
2+ years of experience in CRM management, email marketing, and campaign analytics.
Proficiency with marketing tools (e.g., HubSpot, Salesforce, Google Analytics).
Familiarity with email marketing platforms (e.g., Mailchimp, Klaviyo) is a plus.
Basic experience in digital marketing channels and strategies.
Salary and Benefits:
* £24,000 to £26,000
* Plus 10% Bonus dependent upon company performance
* 21 Days holiday to start plus Bank Holidays
* Plus 1 day off for Volunteering
* Pension
Digital Marketing Specialist employer: Freight Personnel
Contact Detail:
Freight Personnel Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Specialist
✨Tip Number 1
Familiarise yourself with the specific CRM systems and email marketing platforms mentioned in the job description, like HubSpot and Mailchimp. Having hands-on experience or even completing relevant online courses can give you a significant edge during the interview.
✨Tip Number 2
Prepare to discuss your previous campaign analytics in detail. Be ready to share specific examples of how your data-driven decisions led to improved campaign performance, as this will demonstrate your analytical mindset and ability to optimise strategies.
✨Tip Number 3
Stay updated on the latest trends in digital marketing, especially around A/B testing and multi-channel strategies. Being able to discuss recent developments or case studies in these areas can show your passion and commitment to the field.
✨Tip Number 4
Network with current or former employees of StudySmarter on platforms like LinkedIn. Engaging with them can provide insights into the company culture and expectations, which can be invaluable during your interview process.
We think you need these skills to ace Digital Marketing Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in CRM management, email marketing, and campaign analytics. Use specific examples that demonstrate your analytical mindset and familiarity with marketing tools like HubSpot and Google Analytics.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Mention your understanding of digital marketing strategies and how your skills align with the job requirements. Be sure to include any relevant achievements in A/B testing or campaign optimisation.
Showcase Relevant Skills: When filling out your application, emphasise your proficiency with email marketing platforms such as Mailchimp or Klaviyo. Highlight any certifications or courses you've completed that are relevant to digital marketing.
Proofread Your Application: Before submitting, carefully proofread your application for any spelling or grammatical errors. A polished application reflects attention to detail, which is crucial for a Digital Marketing Specialist.
How to prepare for a job interview at Freight Personnel
✨Showcase Your Analytical Skills
As a Digital Marketing Specialist, you'll need to demonstrate your analytical mindset. Be prepared to discuss specific examples of how you've used data to optimise campaigns in the past, including any A/B testing you've conducted.
✨Familiarise Yourself with Relevant Tools
Make sure you know your way around marketing tools like HubSpot, Salesforce, and Google Analytics. During the interview, mention your experience with these platforms and how you've leveraged them to enhance campaign performance.
✨Prepare for Scenario-Based Questions
Expect questions that ask how you would handle specific marketing scenarios. Think about how you would approach managing CRM systems or creating an email marketing campaign, and be ready to explain your thought process.
✨Demonstrate Your Understanding of Multi-Channel Strategies
The role involves contributing to multi-channel marketing strategies, so be prepared to discuss your understanding of different digital marketing channels. Share examples of how you've integrated various channels in past campaigns to achieve marketing objectives.
