User Experience Researcher in London

About Freetrade

Freetrade’s mission is to become the default place to invest. Investing has been too complicated and expensive for too long, keeping millions from making the most of their savings. We’re changing that. We’re building our team and looking for people who are excited to reshape how our customers invest and grow their wealth. If you’re driven by solving complex problems and building innovative products, you’ll fit right in.

2026 is a big year for us. Last year, we announced a game-changing deal to become part of the IG Group. We’ll continue to operate as an independent business while gaining access to the resources and support of an established leader in the space. This year, we’re accelerating our roadmap and taking our products to the next level. We’re building new features like mutual funds, bonds, and family investment tools. We’re also exploring how we can leverage AI to deliver an even better experience for our customers.

About the role:

We’re building out our research team and looking for people who are excited to reshape how our customers invest and grow their wealth. If you’re driven by solving complex problems and building innovative products, you’ll fit right in. While a background in financial services is not essential, this role will require a good level of knowledge and interest in investing, including: UK tax wrappers, common asset types, and strategies for retail investors.

You will:

• Lead your own end-to-end mixed-method research projects, including interviews, surveys, concept testing and usability studies.
• Support other members of the research team on larger projects, such as helping with survey analysis and running interviews.
• Shape discovery work with Product and Design, helping teams define the right questions and approach.
• Synthesise behavioural insights into clear, actionable recommendations that influence product direction.
• Collaborate with Product, Design, Marketing and Data to ensure research is well-scoped and aligned with business goals.
• Support the team in promoting a customer-centric culture across the organisation, ensuring the customer perspective is embedded throughout the product lifecycle.
• Communicate insights effectively to a range of stakeholders, tailoring depth and format to support fast, confident decision-making.
• Help to maintain accurate documentation around research processes and outputs.

You have:

• Strong experience in user research or a closely associated discipline (2-3 years), ideally across consumer-facing digital or financial products.
• A strong track record of converting research findings into meaningful narratives that help stakeholders understand the problems, risks and opportunities.
• Expertise in qualitative and quantitative research methods, such as customer interviews, usability testing, and survey data analysis (experience in R Studio, Python or similar is a bonus).
• A pragmatic, outcome-focused mindset, able to choose the right level of depth for the question and timeline.
• An adaptive approach to research design, going beyond textbook methods to get to answers.
• Experience using AI tooling to speed up research processes and improve efficiency.
• Confidence partnering closely with other researchers, product managers and designers to influence discovery, strategy and prioritisation.
• Strong communication skills, able to make complex insights easy to understand and act upon.
• Curiosity and empathy: you’re motivated by understanding how people think, feel and behave.
• Experience working in fast-paced, iterative environments.
• Experience with user testing tools such as Dovetail, UserTesting.com, or similar.

Benefits & Logistics

Freetrade is the place to accelerate your career. Our benefits package and ways of working are designed to attract and retain the most talented people who are dedicated to making an impact at Freetrade. Here’s what’s on offer in 2026:

• Hybrid working culture: We’re operating in a hybrid model: 3-days in-office / 2-days from home.
• Flexibility for those who need it: We have a hybrid working model, but life happens. If you need flexibility let's talk about it, whether you're a parent or have other care responsibilities.
• Values - at Freetrade we live and breathe our values: Honesty, Focus and Grit.
• Competitive salary – carefully benchmarked.
• Holidays – 25 days plus UK public holidays. Your birthday off, plus one extra day for every year at Freetrade.
• Enhanced pension – We’ll match your contributions up to 7%.
• Group Life Insurance – Protect your loved ones with coverage at 5x your salary.
• Private Health Insurance - Access to high quality medical care, mental health support, dental and vision plans.
• Bonus Scheme - Bonuses are linked to both company success and your individual impact.
• Income Protection Cover – Comprehensive coverage, ensuring financial stability in the event of illness or injury.
• Enhanced parental leave – Time off when it matters most.
• Learning & Development – We fund industry qualifications so you can grow as a financial services professional.
• Cycle to Work scheme – Get a high quality bike and gear through our salary sacrifice scheme.
• Paid Sick Leave – Receive 10 days of fully paid sick leave each calendar year.

Interview Process

We keep things simple and transparent. Our process typically includes:

• Initial interview – A chat with one of our Talent Partners.
• Hiring Manager interview – A deep dive into your skills and experience.
• Home Task Presentation – Show us how you think and solve problems.
• Executive interview – A conversation with our stakeholders, where we also assess cultural fit.

We are an Equal Opportunity employer committed to a diverse and representative team. Whatever your race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability - we want to hear from you.