Demand Generation Manager London (Hybrid)

Freemarket operates a hybrid working model to support flexibility and collaboration. As part of this model, you are expected to attend the office at least twice a week.

About FreemarketFX

Freemarket is a provider of digital solutions for FX and cross-border payment needs. Anchored by deep sector expertise, rigorous compliance-led onboarding, and unmatched oversight of regulated flows, clients are rewarded with a partner that values their relationship like no other. Through our proprietary digital platform clients can access an instant settlement network and seamless real-time money movement globally within an interconnected community of like-minded companies.

At Freemarket, our success is driven by our commitment to core behaviours that shape how we work and deliver value. We takeaccountability , ensuring outcomes are met with urgency and transparency. Our data-driven approach blends rigorous analysis with intuition to guide sound decision-making. We encourage innovation by being curious learners , always seeking new knowledge, skills, and perspectives. We act as team players , prioritising team success over individual recognition, and our client-centric mindset ensures we consistently understand and meet the needs of our clients, adding value at every step. These behaviours run through everything we do, enabling us to exceed expectations and support our clients\’ growth effectively.

About the Role

We’re looking for an ambitious and sales-minded Demand Generation Manager. If you’re highly commercially driven with an entrepreneurial mindset, this role is perfect for you. Working alongside the marketing and sales teams, you will be able to drive demand generation by fully owning top-of-the-funnel lead management, campaign orchestration and execution, CRM oversight, and data and analytics for inbound and outbound operations and performance.

This is a standalone role currently, but for the right person there is potential for immediate line management responsibility for Sales Development Representatives, and future growth in building out a supporting team and transitioning into a Head of Growth role.

This role will be the key link between marketing and sales to support top of the funnel sales for a given region, working closely with the sales and marketing counterparts on a demand generation strategy that drives both inbound and outbound leads.

Key Responsibilities

• Focus on core growth objectives, identifying opportunities to grow pipeline.
• Own and manage day-to-day inbound & outbound growth operations; in particular ownership of demand generation and lead management throughout early stages of the customer lifecycle (Lead->SQL).
• Own the sourcing, cleaning, and management of lead lists.
• Own the delivery of outbound multi-channel campaigns, supported by and working with marketing for the creation of content, templates, etc. Collaborate closely with the marketing team to share your expertise when they are assisting with campaign materials to implement the most effective methods for lead generation.
• Work closely with the SDR team to execute on outbound campaigns and qualify inbound leads. There is potential for this role to line manage SDRs depending on capabilities and if you are the right person with the right skill set.
• Own data analysis and reporting for marketing, with a data oriented approach to granular measurement and owning growth KPIs; hit and exceed targets.
• Own all tooling and systems associated with demand generation.
• Own ongoing sales training for all inbound/outbound tools and systems.
• Surface cross-team dependencies and work with Delivery Managers to ensure coordination and priority alignment
• Contribute to the evolution of our SDLC process, ensuring it reflects how the team works in practice and meets regulatory requirements
• Use DORA metrics to identify areas for improvement and foster cross-team learning through knowledge sharing

Skills & Experience

• 2-5 years in a high-growth start-up or similar role. Bonus if you have a track record in B2B or Payments.
• Expertise in CRM tooling and optimisation (HubSpot specifically and CRM certification are both a bonus!)
• A guru at automation and knowing the right balance between when it’s right to have personal/manual outreach vs automating tasks.
• High technical fluency in marketing.
• Ability to own & oversee data and analyse to be able to create dashboards, reports, and most importantly insights.
• Experience in marketing and sales lifecycle management.
• Solid understanding of sales mindset and being able to work closely alongside both marketing and sales teams.
• Ability to translate technical concepts into easily digestible information for non technical audiences.
• Up to date with the latest and greatest demand generation techniques and technologies (Zapier, Airtable, etc)

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