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For Companies At a Glance
- Tasks: Create and execute innovative marketing plans to drive brand growth and customer engagement.
- Company: Join Freemans, a leading name in home shopping with over 100 years of experience.
- Benefits: Enjoy competitive salary, flexible working, extensive holiday, and great staff discounts.
- Why this job: Be a key player in transforming marketing strategies and making a real impact.
- Qualifications: Experience in Trade Marketing and strong communication skills are essential.
- Other info: Dynamic environment with clear career pathways and a commitment to inclusivity.
The predicted salary is between 36000 - 60000 £ per year.
ROLE ACCOUNTABILITIES
- Develop and deliver funded marketing activity aligned with supplier national events, campaigns, sponsorships and product launches.
- Build and maintain strong relationships with key partners, acting as the primary contact for all supplier marketing and campaign activity.
- Collaborate cross-functionally to ensure plans are executed effectively and in line with critical path timelines.
- Responsible and accountable for delivering trade marketing income budgets.
- Provide campaign performance reviews and spend analysis to suppliers, alongside Buyers, delivering insights and recommendations to maximise ROI.
- Create innovative marketing plans to capitalise on market opportunities and drive new customer acquisition.
- Safeguard brand integrity by ensuring all messaging aligns with supplier agreements, securing brand approvals as required.
- Represent Freemans as a brand ambassador, supporting pitches, QBRs, and championing the business as a partner for growth.
- Lead yearly and quarterly planning with brand partners, securing budgets within critical path deadlines and proactively identifying risks.
- Analyse sales data, shopper insights, and campaign results to continuously refine future strategies with brand partners.
- Own and manage rate card discussions and supplier marketing income negotiations.
- Monitor competitor marketing activity to inform strategy and maintain competitive advantage.
- Support the Buying team with web product improvements, providing recommendations to enhance customer experience.
- Influence internal and external stakeholders, challenging ways of working to embed best practice and drive continuous improvement.
- Work closely with Finance teams to ensure all marketing contributions are accurately recorded and claimed.
- To be committed to good outcomes for customers at all times
ABOUT YOU
- Able to commute to Bradford city centre a minimum of 2 days per week
- Significant experience in Trade Marketing role(s)
- Experience managing recognisable brands across Electricals and/or Beauty and/or Homewares
- A self-starter who is able to drive results independently at pace
- Strong communication and influencing skills
- Strong commercial acumen – ability to understand key KPIs and customer insight data
- Ability to create mutually beneficial marketing plans for both the customer, supplier and FGH through a range of channels
- Proven track record of building internal and external relationships at all levels
- Be able to travel (UK)
ABOUT US: FGH BUYING & MERCHANDISING
An exciting and fast-paced environment, Buying & Merchandising stay at the forefront of the latest trends and work closely with providers across Asia and Europe to provide the great products our customers love.
For over 100 years, Freemans has been at the forefront of home shopping, delivering quality products and exceptional service. We’ve accepted the challenge to transform our business into a modern, digital-first retailer.
Based in West Yorkshire and part of the OTTO group – one of the world’s largest online retail organisations, Freemans Grattan Holdings (FGH) is the home of familiar brands such as Freemans, Grattan, Kaleidoscope, and Curvissa.
WHAT WE OFFER YOU
FLEXIBILITY
We offer a range of hybrid and flexible working options to help you achieve a healthy work – life balance. Our full time head office colleagues work a minimum of 2 days per week in the office, allowing the perfect balance between collaborative in-person team work and the flexibility to work from home.
TRAINING & DEVELOPMENT
Turning your job into a career is a real passion for us and our development programmes will enable you to grow in role.
We offer clear career pathways that will show you the way, outlining the skills, behaviours and knowledge needed to perform at the next step.
We invest in our colleagues, giving them all the opportunity to progress. Our inspired leadership programme is aimed at equipping our future leaders to coach, develop, manage change and maintain situational awareness.
INCLUSIVITY
As a business, we depend on a fusion of identities, characteristics, backgrounds, and cultures to fully appreciate our people and our customers. Freemans has a long-standing commitment to ensuring fairness and balance.
Our company is an inclusive organisation where everybody can make the most of their talent and abilities. Our pay, reward, and progression approach is based solely on fairness and merit.
Our values and policies ensure that all colleagues receive fair and equitable treatment. We work hard to attract the very best talent, develop our workforce and create a culture of fairness and integrity for all.
BENEFITS
We firmly believe that we should reward our brilliant people with extensive benefits to help them stay healthy, relax and re-energise, have fun, manage the day-to-day and plan for the future. Here are just some of our great benefits:
- Competitive salaries and annual bonus scheme
- 37 Days holiday
- Healthcare cash plan
- Competitive pension scheme
- Life assurance
- Paid paternity and maternity leave
- Incredible staff discounts
- Subsidised Canteen
Ready to apply?
If you’re excited about this opportunity and want to join FGH, click apply now to send us your application.
Further information
About Us – Freemans Grattan Holdings
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Trade Marketing Manager employer: Freemans Grattan Holdings (FGH)
Contact Detail:
Freemans Grattan Holdings (FGH) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Trade Marketing Manager
✨Network Like a Pro
Get out there and connect with people in the industry! Attend trade shows, marketing events, or even local meetups. Building relationships can open doors that a CV just can't.
✨Show Off Your Skills
When you get the chance to chat with potential employers, don’t hold back! Share your past successes and how you’ve driven results in trade marketing. Let them see the value you can bring to their team.
✨Be Ready for the Interview
Prepare for common interview questions but also think about how you can demonstrate your commercial acumen and creativity. Bring examples of innovative marketing plans you've created and be ready to discuss them!
✨Apply Through Our Website
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at FGH.
We think you need these skills to ace Trade Marketing Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Trade Marketing Manager role. Highlight your experience with recognisable brands and any relevant campaigns you've managed. We want to see how your skills align with our needs!
Showcase Your Achievements: Don’t just list your responsibilities; share specific achievements that demonstrate your impact in previous roles. Use numbers and data where possible to show how you maximised ROI or improved campaign performance. We love a good success story!
Be Authentic: Let your personality shine through in your application. We’re looking for someone who can build strong relationships and influence stakeholders, so don’t be afraid to show us who you are and what makes you unique!
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensure it reaches the right people. Let’s get started on this journey together!
How to prepare for a job interview at Freemans Grattan Holdings (FGH)
✨Know Your Numbers
As a Trade Marketing Manager, you'll need to demonstrate your understanding of key performance indicators (KPIs) and how they relate to campaign success. Brush up on relevant sales data and shopper insights before the interview, so you can confidently discuss how you've used these metrics to drive results in past roles.
✨Showcase Your Relationships
Building strong relationships is crucial in this role. Prepare examples of how you've successfully collaborated with suppliers and internal teams. Highlight specific instances where your communication and influencing skills made a difference in executing marketing plans or resolving challenges.
✨Be Ready to Innovate
The job requires creating innovative marketing plans, so come prepared with ideas! Think about market opportunities you've identified in the past and how you capitalised on them. Presenting fresh concepts during your interview will show that you're proactive and ready to contribute from day one.
✨Understand the Brand
Freemans has a rich history and a diverse portfolio. Research their brands and recent campaigns to understand their positioning in the market. Being able to discuss how your experience aligns with their brand values and goals will set you apart as a candidate who truly gets what they're about.