Marketing & CRM Executive in Bradford

ABOUT THE ROLE

To plan and execute an efficient and effective marketing programme and supporting strategy development for Kaleidoscope and supporting brands.

ACCOUNTABILITIES

• Campaign Management: Take responsibility for planning and executing integrated marketing campaigns that align with commercial objectives and brand guidelines across multiple channels, with specific focus on direct mail (may also include email, SMS, push notifications, social media, and web, etc.).
• Content and Trading Coordination: Oversee content planning efforts by collaborating with internal teams to ensure all necessary materials and information are effectively gathered and organized for briefing of campaigns.
• Cross-Functional Collaboration: Work closely with buying, creative, planning and marketing teams to ensure smooth campaign execution and alignment with overall business goals.
• CRM Strategy Execution: Implement and enhance the brand's CRM strategy, focusing on customer targeting, lifecycle management, and product strategies & stories.
• Performance Monitoring: Track and analyse campaign performance metrics, providing insights to optimize future initiatives and reporting findings to relevant stakeholders.
• Optimization Support: Identify opportunities for campaign optimization and suggest improvements to enhance effectiveness and drive engagement.
• Budget Management: Maintain oversight of budgetary aspects by managing cost trackers and purchase orders (POs), ensuring campaigns are executed on time and within budget.
• Compliance Assurance: Ensure all marketing activities adhere to brand values, regulatory legal requirements, and company policies, maintaining high standards of compliance.
• Trading Performance Monitoring: Monitor daily trading performance, producing comprehensive weekly reports. To be committed to good outcomes for customers at all times. Ensure compliance with all applicable UK and local regulations, Company Policies and FCA Conduct Rules. Demonstrate behaviours in line with our Company values. To take reasonable care for the health and safety of yourself and other persons who may be affected by acts and omissions at work.

ABOUT YOU

• Experience in relevant areas of CRM marketing.
• Analytical and strong excel and reporting skills.
• A keen interest in retail fashion / homeware marketing.
• Educated in Marketing, Business Studies to A Level or Degree Level, OR have relevant experience.
• High level of drive and motivation.
• Highly organised with a strong attention to detail.
• Ability to work under pressure to tight deadlines with high levels of accuracy.
• Strong written and verbal communication skills.
• Can work individually or as part of a team.
• Able to commute to Bradford city centre.

ABOUT US

For over 100 years, Freemans has been at the forefront of home shopping, delivering quality products and exceptional service. We’ve accepted the challenge to transform our business into a modern, digital-first retailer. With a rich heritage and an eye on the future, we are a forward-thinking, tech-driven online retail business, making fabulous fashion and stylish homewares accessible and affordable for everyone. Based in West Yorkshire and part of the OTTO group – one of the world’s largest online retail organisations, Freemans Grattan Holdings (FGH) is the home of familiar brands such as Freemans, Grattan, Kaleidoscope, and Curvissa.

WHAT WE OFFER YOU

• FLEXIBILITY: We offer hybrid working to help you achieve a healthy work – life balance. Our full time head office colleagues work a minimum of 2 days per week in the office, allowing the perfect balance between collaborative in-person team work and the flexibility to work from home.
• TRAINING & DEVELOPMENT: Turning your job into a career is a real passion for us and our development programmes will enable you to grow in role. We offer clear career pathways that will show you the way, outlining the skills, behaviours and knowledge needed to perform at the next step. We invest in our colleagues, giving them all the opportunity to progress. Our inspired leadership programme is aimed at equipping our future leaders to coach, develop, manage change and maintain situational awareness.
• INCLUSIVITY: As a business, we depend on a fusion of identities, characteristics, backgrounds, and cultures to fully appreciate our people and our customers. Freemans has a long-standing commitment to ensuring fairness and balance. Our company is an inclusive organisation where everybody can make the most of their talent and abilities. Our pay, reward, and progression approach is based solely on fairness and merit.
• BENEFITS: We firmly believe that we should reward our brilliant people with extensive benefits to help them stay healthy, relax and re-energise, have fun, manage the day-to-day and plan for the future. Here are just some of our great benefits: Competitive salaries and annual bonus scheme, 37 days holiday, Healthcare cash plan, Competitive pension scheme, Life assurance, Paid paternity and maternity leave, Incredible staff discounts, Subsidised Canteen.

Ready to apply? If you’re excited about this opportunity and want to join FGH, click apply now to send us your application.