At a Glance
- Tasks: Lead impactful campaigns to protect the environment and inspire positive change.
- Company: Join Defra, a key player in environmental protection and sustainability.
- Benefits: Competitive salary, diverse work locations, and opportunities for professional growth.
- Other info: Collaborative team environment with exposure to various partners and creative agencies.
- Why this job: Make a real difference in people's lives while enhancing our natural world.
- Qualifications: Experience in marketing and campaign management with a passion for the environment.
The predicted salary is between 35540 - 43269 £ per year.
Campaigns and Marketing Manager
Salary: £35,540 – £43,269
Location: Bristol, Carlisle, Crewe, London, Newcastle-upon-Tyne, Reading, Warrington, York
Closing Date: 16th January 2020
The environment is fundamental to all that we do, and we must protect and enhance it. We are here to make our air purer, our water cleaner, our land greener and our food more sustainable. Our mission is to restore and enhance the environment for the next generation.
The Department for Environment, Food and Rural Affairs (Defra), is looking for a Campaigns and Marketing Manager to develop and manage campaigns that have a profound impact on people’s lives by improving our natural world and inspiring positive behaviour change at a national level.
As a Campaigns and Marketing Manager, you will manage a national campaign to reduce the demand for puppies and kittens supplied by low-welfare breeders, campaigns on making changes for cleaner air, as well as our established campaign ‘Keep it, Bin it’, which uniting a range of partners to take sustained action on litter. This could be through briefing Ministers on upcoming campaign activity or meeting with a commercial partner to co-create a campaign moment. The range of campaigns gives you the opportunity to manage creative development, commission audience insight and shape media and PR plans.
By joining the team, you would have exposure to the full communications mix along with the opportunity to work closely with policy teams, other government departments and creative agencies. The role would give you exposure to a range of external partners from across the charity and commercial sector to find new and fresh ways of reaching audiences.
The role sits within the Campaigns, Digital Engagement and Brand function. This team is part of the wider communications group, working closely with press office, our internal and digital teams, and our Arm’s Length Bodies to communicate our strategic priorities. Our team is ambitious about what communications can achieve and believe in its power to challenge perceptions, change behaviour, build partnerships and make a social and economic difference.
Campaigns and Marketing Manager employer: Freelanews
At the Department for Environment, Food and Rural Affairs (Defra), we pride ourselves on being an exceptional employer dedicated to making a meaningful impact on the environment. Our collaborative work culture fosters innovation and creativity, providing employees with ample opportunities for professional growth and development. With a focus on sustainability and community engagement, working in locations like Bristol and London allows you to be part of transformative campaigns that inspire positive change while enjoying a supportive and dynamic workplace.
StudySmarter Expert Advice🤫
We think this is how you could land Campaigns and Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its campaigns. Understand their mission and values, especially around environmental issues. We want to see your passion for making a difference shine through when you chat with us!
✨Tip Number 3
Showcase your creativity! Bring examples of past campaigns you've managed or ideas for future ones. We love seeing innovative thinking, so don’t hold back on sharing how you can contribute to our mission.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we’re always on the lookout for passionate individuals who want to make a positive impact on the environment.
We think you need these skills to ace Campaigns and Marketing Manager
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Campaigns and Marketing Manager role. Highlight your relevant experience in managing campaigns and your passion for environmental issues. We want to see how you can contribute to our mission!
Showcase Your Creativity:This role is all about creative development, so don’t hold back! Include examples of past campaigns you've worked on, especially those that had a positive impact. We love seeing innovative ideas that inspire behaviour change.
Be Clear and Concise:When writing your application, keep it straightforward and to the point. Use clear language to convey your thoughts and avoid jargon. We appreciate clarity, as it reflects your communication skills, which are crucial for this role.
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way to ensure your application gets to us directly. Plus, you’ll find all the details you need about the role and our team there!
How to prepare for a job interview at Freelanews
✨Know Your Campaigns
Familiarise yourself with the current campaigns run by the Department for Environment, Food and Rural Affairs. Understand their goals, target audiences, and the impact they aim to achieve. This will show your genuine interest in the role and help you discuss how you can contribute to their mission.
✨Showcase Your Creativity
Prepare examples of past campaigns you've managed or contributed to, highlighting your creative approach and the results achieved. Be ready to discuss how you would apply similar strategies to the campaigns mentioned in the job description, like 'Keep it, Bin it'.
✨Understand the Audience
Research the demographics and behaviours of the target audience for the campaigns. Be prepared to discuss how you would tailor messaging and media plans to effectively engage them. This shows that you can think strategically about audience insight and behaviour change.
✨Collaborative Mindset
Emphasise your experience working with diverse teams and external partners. Discuss how you’ve successfully collaborated with different stakeholders in the past, as this role requires working closely with policy teams, creative agencies, and commercial partners.
