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- Tasks: Create engaging copy for marketing channels, focusing on user engagement and performance.
- Company: Join Flo Health, a dynamic startup dedicated to empowering women's health.
- Benefits: Enjoy a competitive salary, flexible working options, and a vibrant team culture.
- Why this job: Make a real impact in female health while honing your creative skills in a supportive environment.
- Qualifications: 5+ years in marketing copywriting, with experience in tech or startups preferred.
- Other info: Apply soon as the position is open until filled; don't miss out!
The predicted salary is between 42000 - 47000 £ per year.
Flo Health is looking for an experienced, creative copywriter who’ll be responsible for Flo’s voice across our marketing channels — with a particular focus on push notifications, in-app campaigns, and PR communications. You’ll be a skilled all-rounder with experience across a wide variety of channels, joining a small but mighty team of marketing copywriters at Flo. We need someone who is as creative as they are performance-oriented — someone who is ready to test, iterate, and test again. You’ll see the product through the user’s eyes and can bring clarity to every touchpoint, interpreting complex concepts in an understandable, human way.
Responsibilities
- Writing copy for our push campaign tests as we optimise our full suite of pushes and add new ones.
- Writing copy for performance marketing assets (emails, splash screens, in-app banners, in-app pop-ups, paid social, App Store Optimization) that get results.
- Working (alongside the rest of the copy team) on storytelling for in-app campaigns that drive user engagement and action.
- Writing creative lines of copy that excite and inspire designers to push their responses to the brief.
- Upholding and championing Flo’s tone of voice across marketing.
- Working with product and brand marketing to develop new value propositions, product positioning and messaging documentation for new and existing features.
- Building and maintaining effective working relationships and processes across marketing and the wider business to improve the copy team’s efficiency and output.
- Contributing to our copy strategy and learnings documentation and proposing new ways to improve copy performance.
You’ll be targeted on:
- Enhancing push performance (working to CTR and daily usage targets) and contributing to new tests.
- Delivering high-engagement LinkedIn posts for Flo’s account, achieving at least a 10% increase in average engagement rate (likes, comments, shares) over six months.
Role Requirements
- Previously worked for an app or in tech, as well as a startup or scale-up.
- 5+ years of experience in marketing and performance copywriting.
- Experience in performance marketing campaign creation.
- Proven experience writing push notifications and push campaigns.
- Highly collaborative with the ability to communicate ideas clearly to others.
- Empathetic to the user first, adapting tone/writing style to suit every age and stage of the user journey.
- Data-driven and curious, making evidence-based decisions and improvements.
- Passionate about female health and making a difference by educating millions of Flo users.
- Understanding the nuances of writing PR communications.
Nice to have:
- Experience creating or contributing to Tone of Voice guidelines.
- Comfortable working closely with senior stakeholders.
- Experience working in tandem with designers.
- Support for product marketing with product positioning.
How to apply?
To apply for this role, please fill in the application form. The position will be open until filled, so we encourage you to apply as soon as possible to avoid disappointment.
Senior Marketing Copywriter employer: Freelancingforgood
Contact Detail:
Freelancingforgood Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Copywriter
✨Tip Number 1
Familiarise yourself with Flo Health's brand voice and tone. Since you'll be responsible for maintaining their unique style across various channels, understanding their existing content will help you align your ideas with their expectations.
✨Tip Number 2
Showcase your experience with performance marketing campaigns. Prepare examples of past projects where your copy directly contributed to measurable results, such as increased engagement or conversion rates, to demonstrate your impact.
✨Tip Number 3
Be ready to discuss your approach to user empathy in your writing. Think about how you can simplify complex concepts for users and prepare to share specific instances where you've successfully done this in previous roles.
✨Tip Number 4
Prepare to talk about your collaborative experiences. Since the role requires working closely with designers and other stakeholders, think of examples that highlight your ability to communicate effectively and adapt based on feedback.
We think you need these skills to ace Senior Marketing Copywriter
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in marketing and performance copywriting. Focus on relevant projects that showcase your ability to write for various channels, especially push notifications and performance marketing assets.
Craft a Compelling Cover Letter: In your cover letter, emphasise your creativity and performance-oriented mindset. Share specific examples of successful campaigns you've worked on and how you adapted your writing style to different user segments.
Showcase Your Understanding of the Brand: Demonstrate your knowledge of Flo Health's tone of voice and values in your application. Mention how you would uphold and champion their voice across marketing channels, particularly in PR communications and social media.
Highlight Collaboration Skills: Since the role requires working closely with various teams, mention your collaborative experiences. Provide examples of how you've effectively communicated ideas and received feedback from stakeholders in previous roles.
How to prepare for a job interview at Freelancingforgood
✨Showcase Your Copywriting Portfolio
Bring along a selection of your best work that highlights your versatility across different channels. Make sure to include examples of push notifications, in-app campaigns, and any PR communications you've crafted.
✨Demonstrate Your Understanding of User-Centric Writing
Be prepared to discuss how you approach writing from the user's perspective. Share specific examples of how you've simplified complex concepts into clear, engaging copy that resonates with the target audience.
✨Prepare for Performance Metrics Discussion
Since this role is performance-oriented, be ready to talk about how you've used data to inform your copywriting decisions. Discuss any past campaigns where you improved engagement rates or conversion metrics.
✨Emphasise Collaboration Skills
Highlight your experience working closely with designers, product teams, and other stakeholders. Share anecdotes that demonstrate your ability to communicate ideas clearly and adapt based on feedback.
