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- Tasks: Lead marketing strategies to attract volunteers and young members for Girlguiding.
- Company: Girlguiding empowers girls and young women through fun, friendship, and adventure.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for personal growth.
- Why this job: Make a real impact while working in a creative and inclusive environment.
- Qualifications: Experience in managing paid marketing campaigns and excellent communication skills required.
- Other info: Flexible out-of-hours social media cover is needed, with additional pay and time off.
The predicted salary is between 34000 - 45000 £ per year.
Job Description
Girlguiding is looking for a Marketing Lead to join their team.
Overview:
- Full-time position, fixed term
- Location: London, UK (Hybrid)
- Language: English
- Salary: £40,441 per year
- Applications closing: 13th July
Job Description
We are looking for a Marketing Lead to develop and implement marketing strategies to promote Girlguiding to key audiences, with a particular focus on attracting volunteers and young members.
ResponsibilitiesPaid marketing campaign strategy and planning
- Develop and lead marketing strategies to attract potential volunteers and young members to Girlguiding.
- Collaborate with Girlguiding’s media agency to brief campaigns, review media plans and optimise live activity, ensuring timely delivery and adherence to budget.
- Write and/or edit inspiring, engaging and creative ad copy where required for different channels and audiences.
- Brief internal and external creative teams to produce compelling and brandaligned marketing assets.
- Implement testing strategies to drive continuous optimisation and learning.
- Monitor, analyse and evaluate campaign performance using analytics tools; present insight and recommendations to a range of internal stakeholders.
- Use audience research and tools to understand demographics, interests and behaviours of Girlguiding’s potential volunteers, young members and supporters, including audiences that might be ‘harder to reach’.
- Develop strategies to increase awareness of Girlguiding among key audiences, using tools such as the Brand Tracker to measure progress.
- Ensure all marketing content is inclusive, accessible and aligned with Girlguiding’s tone of voice and brand guidelines.
- Stay up to date with latest marketing trends, proposing ideas and solutions to meet objectives and ensure campaigns remain relevant and engaging.
- Manage campaign budgets including planning, monitoring, reforecasting where required and reporting on spend to stakeholders.
- Collaborate with data protection, digital and content teams to brief data and tracking requirements, ensuring effective measurement of campaign success.
Partnership and collaboration
- Proactively build strong working relationships across the organisation and manage complex stakeholder relationships.
- Ensure marketing campaigns align with stakeholder objectives, providing regular updates and seeking feedback or approvals as needed.
- Work closely with the wider marketing team to ensure integration across all marketing activity, capitalising on opportunities.
- Collaborate with country and region communications teams to understand local needs and support UK-wide marketing efforts.
Other
- To undertake any other duties that may reasonably be required to fulfil the duties of this post.
- Out of hours social media cover is required on a flexible rota basis (roughly one evening and one weekend day per month) for which an additional payment and time off in lieu is given.
- Occasional evening and weekend work (roughly once every month) is required for which time off in lieu is given.
Role RequirementsSkills:
- Ability to plan and deliver paid marketing campaigns and an excellent understanding of marketing channels such as paid social, display, search etc.
- Excellent writing, editing and proofreading skills with a thorough knowledge of good grammar and use of brand guidelines, as well as excellent verbal communication skills.
- Excellent stakeholder management skills, working with all level of stakeholders across teams and with external agencies.
- Ability to effectively manage complex projects independently and as part of a team, prioritise workload, solve problems and achieve deadlines.
Experience of:
- Managing integrated paid marketing campaigns and budgets, working with media agencies.
- Optimising and analysing campaigns, measuring success and presenting to a range of stakeholders.
- Working on marketing campaigns to recruit volunteers, reach young people, and/or increase brand awareness.
- Developing audience strategies / personas / segmentation.
Knowledge:
- Paid marketing channels such as paid social, search, display, video on demand.
- New and emerging marketing trends and technologies and how they could be used at Girlguiding.
- Reaching audiences in lower income areas and underrepresented communities that might be ‘harder to reach’.
- How to make content accessible and inclusive.
- A practical understanding of diversity and inclusion at work.
How to apply?
To apply for this role, please fill in the application form.
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Marketing Lead employer: Freelancingforgood
Contact Detail:
Freelancingforgood Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Lead
✨Tip Number 1
Familiarise yourself with Girlguiding's mission and values. Understanding their focus on inclusivity and community engagement will help you tailor your conversations and demonstrate your alignment with their goals during interviews.
✨Tip Number 2
Showcase your experience in managing integrated marketing campaigns. Be prepared to discuss specific examples where you've successfully attracted volunteers or young members, as this is a key responsibility of the role.
✨Tip Number 3
Network with professionals in the non-profit sector, especially those involved in youth engagement or volunteer recruitment. This can provide valuable insights and potentially lead to referrals that could strengthen your application.
✨Tip Number 4
Stay updated on the latest marketing trends, particularly those related to social media and digital outreach. Being able to discuss current strategies and how they can be applied to Girlguiding will set you apart from other candidates.
We think you need these skills to ace Marketing Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, particularly in managing campaigns and working with diverse audiences. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of Girlguiding's mission. Mention specific strategies you would implement to attract volunteers and young members, demonstrating your proactive approach.
Showcase Your Writing Skills: Since excellent writing and editing skills are crucial for this role, include examples of your previous work or projects where you created engaging content. This could be links to campaigns you've worked on or samples of ad copy.
Highlight Stakeholder Management Experience: In your application, emphasise your experience in managing relationships with stakeholders. Provide examples of how you've successfully collaborated with teams or external agencies to achieve marketing objectives.
How to prepare for a job interview at Freelancingforgood
✨Know Your Marketing Channels
Make sure you have a solid understanding of various marketing channels, especially paid social, display, and search. Be prepared to discuss how you've successfully managed campaigns in the past and how you can apply that knowledge to attract volunteers and young members for Girlguiding.
✨Showcase Your Writing Skills
Since excellent writing and editing skills are crucial for this role, bring examples of your ad copy or marketing materials. Be ready to explain your thought process behind creating engaging content that aligns with brand guidelines.
✨Demonstrate Stakeholder Management
Prepare to discuss your experience in managing complex stakeholder relationships. Think of specific examples where you collaborated with different teams or external agencies to achieve marketing objectives, and be ready to share how you navigated any challenges.
✨Stay Updated on Trends
Research the latest marketing trends and technologies, particularly those relevant to reaching underrepresented communities. Be ready to propose innovative ideas that could enhance Girlguiding's marketing strategies and demonstrate your proactive approach to staying informed.
