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- Tasks: Lead and develop a comprehensive marketing strategy from scratch for Natcap.
- Company: Natcap is a pioneering company focused on sustainability and nature reporting.
- Benefits: Enjoy a hybrid remote work model and a competitive salary of £90,000 – £100,000.
- Why this job: Join a mission-driven team and make a global impact in sustainability marketing.
- Qualifications: 6+ years in B2B marketing with leadership experience; strong digital marketing skills required.
- Other info: Opportunity to build and mentor a high-performing marketing team.
The predicted salary is between 90000 - 100000 £ per year.
Natcap is looking for an experienced Head of Marketing to develop their marketing from scratch and help them scale their impact globally.
Overview:
- Full-time position
- Language: English
- Location: London, UK – hybrid remote
- Salary: £90,000 – £100,000 per year
- Applications closing: until filled
Job Description
We are seeking an experienced Head of Marketing to lead Natcap marketing efforts. The ideal candidate will have a proven track record in B2B marketing, preferably with experience in nature specifically or related sustainability fields. You will be our first marketing hire responsible for developing and executing a comprehensive marketing strategy across relevant channels aligning with our mission and business objectives.
Responsibilities
As a Head of Marketing at Natcap, you will be responsible for the following:
- Strategy Development: Create and implement a comprehensive marketing strategy that includes digital, content, partner marketing, PR, and event marketing to increase brand awareness and generate leads.
- Brand Management: Ensure consistent messaging and branding across all channels, aligning with our core value proposition.
- Lead Generation: Develop and execute campaigns aimed at driving inbound leads, optimizing conversion rates through A/B testing, and continuously improving campaign effectiveness.
- Content Creation: Oversee the creation of engaging technical content that educates our target audience about the nature reporting space and showcases the value of our deep technical expertise and software solutions. See here for an example of our recent nature reporting white paper.
- Social Media Management: Manage our corporate LinkedIn presence to increase followers and engagement to ultimately build awareness and drive leads.
- Market Analysis: Conduct market research to monitor what competitors and potential clients are doing and ensure we are positioned to succeed in the market.
- Team Leadership: Manage marketing vendors and, with time, build and mentor a high-performing and mission-driven marketing team that lives by Natcap’s values.
- Performance Metrics: Set and report against ambitious KPIs for our marketing efforts focused on driving up unprompted awareness among our target customers, lead generation, lead conversion rates, and driving down customer acquisition cost.
Role Requirements
We are looking for candidates with the following experience and skills:
- At least 6 years of marketing experience in a B2B environment, with at least 2 years in a leadership role.
- Ability to thrive in a startup environment, demonstrating a proactive and resourceful approach to achieve results.
- Excellent communication and leadership skills, with the ability to inspire and motivate a team.
- Expertise in digital marketing strategies, including SEO/SEM, email marketing, social media, and content marketing.
- Strong analytical skills with experience in market research and data analysis to inform decision-making.
- Creativity and innovation in developing marketing strategies that resonate with sustainability reporting teams.
Nice to have:
- Experience working on TNFD, CSRD, GRI, or other nature-related reporting frameworks.
- Ability to work in person in London for 2 days a week.
- Ability to speak a major European language (e.g., French or German) to connect with our European clients.
How to apply?
To apply for this role, please fill in the application form .
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Head of Marketing employer: Freelancingforgood
Contact Detail:
Freelancingforgood Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing
✨Tip Number 1
Research Natcap's mission and values thoroughly. Understanding their core principles will help you align your marketing strategies with their objectives, showcasing your commitment to their cause during interviews.
✨Tip Number 2
Familiarise yourself with the latest trends in sustainability marketing. Being able to discuss current industry developments and how they can be applied to Natcap's strategy will demonstrate your expertise and forward-thinking approach.
✨Tip Number 3
Prepare examples of successful B2B marketing campaigns you've led in the past. Highlighting your experience with lead generation and brand management will show that you have the skills needed to drive Natcap's marketing efforts.
✨Tip Number 4
Network with professionals in the sustainability sector, especially those involved in nature reporting. Building connections can provide insights into the industry and may even lead to referrals or recommendations for your application.
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your B2B marketing experience, especially in leadership roles. Emphasise any relevant work in sustainability or nature-related fields to align with Natcap's mission.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for sustainability and your strategic vision for marketing. Mention specific examples of past successes in developing marketing strategies and leading teams.
Showcase Relevant Skills: In your application, clearly outline your expertise in digital marketing strategies, market analysis, and team leadership. Use metrics to demonstrate your impact in previous roles, such as lead generation and conversion rates.
Research Natcap: Familiarise yourself with Natcap’s mission and recent projects. Understanding their values and goals will help you tailor your application and show how you can contribute to their marketing efforts.
How to prepare for a job interview at Freelancingforgood
✨Showcase Your B2B Marketing Experience
Make sure to highlight your previous B2B marketing roles, especially any leadership positions. Discuss specific campaigns you've led and the results achieved, as this will demonstrate your capability to develop and execute a comprehensive marketing strategy.
✨Demonstrate Your Passion for Sustainability
Since Natcap focuses on nature and sustainability, it's crucial to convey your passion for these areas. Share any relevant experiences or projects that align with their mission, showing that you understand the importance of sustainability in marketing.
✨Prepare for Market Analysis Questions
Expect questions about market research and competitor analysis. Be ready to discuss how you've used data to inform marketing strategies in the past, and consider bringing insights about current trends in the sustainability sector to the table.
✨Emphasise Leadership and Team Building Skills
As the first marketing hire, you'll need to build and lead a team. Prepare examples of how you've successfully managed teams in the past, focusing on your ability to inspire and motivate others while aligning them with a common mission.
