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- Tasks: Lead digital infrastructure to scale a student-led plant-based movement across Europe.
- Company: Join Plant-Based Universities, a pioneering campaign transforming university catering for climate action.
- Benefits: Flexible work location, opportunity to make a real impact, and be part of a vibrant community.
- Why this job: Be at the forefront of a revolutionary movement while honing your tech and organisational skills.
- Qualifications: Tech-savvy individuals with a passion for systems and experience in digital campaigns preferred.
- Other info: Applications close on 3rd July; ideal for high school and college students eager to drive change.
The predicted salary is between 28800 - 48000 ÂŁ per year.
Plant-Based Universities (PBU) is probably the most exciting campaign of its type anywhere in the world, and is moving very fast. We are building a student-led mass movement to transition university catering towards being fully plant-based, in alignment with climate science. We’re in the process of scaling from hundreds now to thousands soon of high-commitment campaigners across Europe – and we need to significantly upgrade our digital infrastructure to get there. We need a Digital Infrastructure & Mobilisation Lead to build and own the “back end” of PBU – from maintaining and growing our mailing list to transforming our website into a recruitment engine, and freeing up regional organisers from the endless management of spreadsheets.
If you’re tech-savvy, movement-aligned, and obsessed with systems that scale people power – please get in contact.
Responsibilities- NationBuilder & Mailing List Growth: Own our NationBuilder CRM: manage list health, segmentation, and campaign tagging. Run targeted email campaigns to grow the list from 1,000 → 100,000+. Help country coordinators segment their lists, send emails, and manage supporter data.
- Crowdfunding and monthly donations: Lead on crowdfunding and building monthly donations to help scale PBU. Mainly done through the use of emails and donating monthly being a call to action.
- Digital Mobilisation Campaigns: Run targeted online ads (Instagram) to grow the mailing list and mobilise for key events, with the main one at the moment being the European Summer Camp in Germany for 250+ students from across Europe. Help organise online mobilisation calls on Zoom, which may involve a combination of online ads, social media posting and email chains.
- Website Ownership: Own the PBU website: ensure it’s updated, user-friendly, and optimised for sign-ups and onboarding. Create and maintain user journeys from “just found out about us” → “active campaigner.” This process needs constant streamlining, and also making sure it works for the regional coordinators who are the first point of contact for new campaigners. Optimising and tracking SEO performance.
- Internal Support & Systems: Develop systems that allow local and national organisers to spend less time on logistics and more on organising. Work closely with country coordinators and regional leads to meet their “backend” needs.
- Moderate Tech Work: Designing NationBuilder themes and website backend (HTML/CSS basics necessary). Collaborate with dev/design volunteers as needed.
- Desired but non-essential: Social media skills (e.g. managing Instagram or TikTok strategy)
- Graphic design skills (e.g. Canva, Figma, Adobe)
- Experience working in mass-participation or electoral-style campaigns (e.g. Sunrise, Bernie 2020, A22 Network, Extinction Rebellion)
To apply for this role, please fill in the application form.
Digital Infrastructure & Mobilisation Lead employer: Freelancingforgood
Contact Detail:
Freelancingforgood Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Infrastructure & Mobilisation Lead
✨Tip Number 1
Familiarise yourself with NationBuilder and similar CRM systems. Understanding how to manage mailing lists and segment data will give you a significant edge, as this is a core responsibility of the role.
✨Tip Number 2
Showcase your experience with digital mobilisation campaigns. Be prepared to discuss any past projects where you've successfully used online ads or social media to engage and grow an audience.
✨Tip Number 3
Highlight your ability to streamline processes. Think about examples where you've improved efficiency in previous roles, especially in managing logistics or backend systems for campaigns.
✨Tip Number 4
Connect with current or former members of Plant-Based Universities or similar organisations. Networking can provide insights into their culture and needs, which can help tailor your approach during the application process.
We think you need these skills to ace Digital Infrastructure & Mobilisation Lead
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the responsibilities and requirements of the Digital Infrastructure & Mobilisation Lead position. Tailor your application to highlight relevant experiences that align with these needs.
Craft a Compelling CV: Ensure your CV is up-to-date and clearly outlines your relevant skills, experiences, and achievements. Focus on any previous work with digital infrastructure, campaign management, or tech-savvy roles that demonstrate your capability for this position.
Write a Strong Cover Letter: In your cover letter, express your passion for plant-based initiatives and how your skills can contribute to the mission of Plant-Based Universities. Be specific about your experience with digital tools and systems that can help scale their operations.
Highlight Relevant Skills: Make sure to emphasise any technical skills you possess, such as experience with NationBuilder, email marketing, or website management. If you have social media or graphic design skills, mention them as they are desired but non-essential.
How to prepare for a job interview at Freelancingforgood
✨Show Your Passion for Plant-Based Initiatives
Make sure to express your enthusiasm for the mission of Plant-Based Universities. Share any personal experiences or projects that align with their goals, as this will demonstrate your commitment to the cause.
✨Demonstrate Your Technical Skills
Be prepared to discuss your experience with digital tools and platforms, especially NationBuilder. Highlight specific examples of how you've used technology to enhance campaigns or manage data effectively.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills in real-world situations. Think about challenges you might face in managing a mailing list or running a digital campaign, and be ready to share your strategies for overcoming them.
✨Understand Their Audience
Research the demographics and interests of the student body they aim to engage. Being able to articulate how you would tailor campaigns to resonate with this audience will show that you understand the importance of targeted mobilisation.
