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- Tasks: Create engaging, SEO-focused content for our website and lead digital campaigns.
- Company: Join Cats Protection, the UK's largest cat welfare charity, making a difference for millions of cats.
- Benefits: Enjoy remote work flexibility and a competitive salary of up to £37,565 per year.
- Why this job: Be part of a passionate team dedicated to cat welfare and impactful digital storytelling.
- Qualifications: Experience in SEO content writing and using Google Analytics is essential; a related degree is preferred.
- Other info: This is a full-time, freelance role with a 12-month fixed contract.
The predicted salary is between 30000 - 37565 £ per year.
Cats Protection is looking for a Digital Content Officer to join their team.
Overview:
- Full-time, freelance contract: 12-month fixed
- Language: English
- Location: Remote (UK); visa sponsorship is not available
- Salary: up to £37,565 per year
- Applications closing: 21st July
Job Description
We are the UK’s largest cat welfare charity. All over the country, our passionate employees, volunteers and supporters are using their kindness and expertise to make life better for millions of cats and the people who care for them.
The Digital Content Officer will be responsible for ensuring content is up to date, engages with key audiences and effectively communicates the organisation’s key aims, including education, welfare and generating funds.
Responsibilities
- To produce engaging, search engine optimised content for the Cats Protection website that meets the organisation’s key aims and provides optimum user experience
- To proactively ensure website content is relevant and up to date, in line with strategy and current priorities, and effectively aimed at key target audiences
- To lead and advise on cross-platform digital campaigns and digital content projects, working with colleagues at all levels across the organisation
- To use Google Analytics 4 to analyse and evaluate the effectiveness of existing content. Interpreting the results to provide reporting to teams and departments across the organisation and managing the process to improve the effectiveness of the digital content
- To keep up to date with the latest trends in digital content creation, analytical tools and software
- Using web writing skills combined with SEO knowledge and understanding of the digital landscape to produce effective content that promotes cat welfare messaging and raises awareness of the brand
- To lead on and advise colleagues on web best practice to ensure consistency of image and content across digital channels, ensuring compliance with house style, branding and web standards
- To attend team and departmental meetings and Cats Protection events when necessary
In common with all posts, ensure compliance with Cats Protection’s policies and procedures, statutory obligations and best practice, and to undertake such other duties as may be reasonably required by the Chief Executive. This job description may be subject to review in the light of the developing organisation and in consultation with the post holder.
Role Requirements
Experience:
- Significant experience in writing SEO focused content for a digital audience
- Experience of using a CMS (Content Management System) to upload content
- Experience in working with Google Analytics 4 or similar
- Microsoft Office packages
Skills and attributes:
- Proven ability to write specialist SEO website content for a range of differing audiences
- Excellent verbal and written communication skills
- Ability to manage workload and prioritise effectively
- Proven ability to work with internal departments and external suppliers
- Adobe photoshop editing skills
- Ability to deliver to deadlines
- Client/customer focused approach
- Positive attitude and ability to work as a team member and under own initiative
- Flexible and adaptable
Knowledge and qualifications:
- Degree in related subject or equivalent
- Good knowledge of digital content best practice and writing for SEO
- Knowledge of web accessibility and usability standards
- Working knowledge of HTML and basic CSS
How to apply?
To apply for this role, please fill in the application form.
Tagged as: Animal Welfare
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Digital Content Officer employer: Freelancingforgood
Contact Detail:
Freelancingforgood Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Content Officer
✨Tip Number 1
Familiarise yourself with Cats Protection's mission and values. Understanding their focus on cat welfare will help you tailor your conversations and demonstrate your passion for the cause during interviews.
✨Tip Number 2
Showcase your digital content skills by creating a portfolio of SEO-focused writing samples. Highlight any previous work that aligns with animal welfare or charity organisations to make your application stand out.
✨Tip Number 3
Network with professionals in the digital content and animal welfare sectors. Engaging with relevant communities on platforms like LinkedIn can provide insights and potentially lead to referrals for the position.
✨Tip Number 4
Stay updated on the latest trends in digital content creation and analytics tools. Being knowledgeable about current best practices will not only prepare you for the role but also impress the hiring team during discussions.
We think you need these skills to ace Digital Content Officer
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in writing SEO-focused content and using CMS platforms. Emphasise any specific projects that demonstrate your ability to engage digital audiences.
Craft a Compelling Cover Letter: In your cover letter, express your passion for animal welfare and how your skills align with the role. Mention your experience with Google Analytics and how you can contribute to Cats Protection's digital content strategy.
Showcase Your Digital Skills: Include examples of your previous work that demonstrate your web writing skills and understanding of SEO. If possible, provide links to content you've created or managed that showcases your ability to engage audiences.
Proofread and Edit: Before submitting your application, carefully proofread all documents for spelling and grammatical errors. Ensure that your writing is clear, concise, and reflects your attention to detail, which is crucial for a Digital Content Officer.
How to prepare for a job interview at Freelancingforgood
✨Showcase Your SEO Skills
Since the role requires significant experience in writing SEO-focused content, be prepared to discuss your previous work. Bring examples of content you've created that successfully improved search rankings and engagement.
✨Familiarise Yourself with Google Analytics 4
Understanding how to analyse and interpret data is crucial for this position. Brush up on your Google Analytics skills and be ready to explain how you've used analytics to inform content strategy in the past.
✨Demonstrate Your Content Management Experience
The job involves using a CMS to upload content. Be ready to talk about your experience with different content management systems and how you've ensured content is up-to-date and relevant.
✨Emphasise Team Collaboration
This role requires working with various departments. Share examples of how you've successfully collaborated with teams in the past, highlighting your ability to communicate effectively and manage projects across different stakeholders.
