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- Tasks: Create and manage engaging digital content to inspire action for animal rights.
- Company: Join PETA UK, a leading organisation advocating for animal welfare.
- Benefits: Enjoy a hybrid work model, competitive salary, and a mission-driven culture.
- Why this job: Make a real impact while working in a fast-paced, creative environment.
- Qualifications: Experience in digital content creation, SEO, and strong writing skills required.
- Other info: Vegan lifestyle preferred; applications close on 31st July.
The predicted salary is between 31000 - 36000 £ per year.
Peta UK is looking for a Digital Content Manager to join their team.
Overview:
- Full-time position
- Language: English
- Location: Hybrid in London or remote in mainland UK (with monthly attendance to the London office)
- Salary: £37,000 – £42,000 per year
- Applications closing: 31st July
Job Description
Your writing engages and inspires. You thrive in a fast-paced, mission-driven environment and have a strong grasp of digital storytelling, SEO, and online advocacy. You are passionate about animal rights. If this sounds like you, PETA would love to hear from you.
Responsibilities
- Inspire millions of people to take positive actions for animals by writing, editing, and publishing compelling advocacy copy, including petitions and letters to politicians and other decision-makers
- Maintain and regularly update digital campaign action alerts, which may include updating campaign targets, ensuring the accuracy of the text, and writing campaign updates
- Monitor planning proposals for new factory farms, research and draft petitions specifically targeting new planning applications and other urgent animal rights issues
- Oversee the creation, editing, and publishing of web content, including blog posts and lifestyle features
- Use analytics tools to track content performance and inform future content strategies
- Conduct keyword research, and develop and implement SEO strategies to boost organic traffic to the website
- Collaborate with other teams to ensure the accuracy of digital content and its alignment with campaign goals, and maintain a dynamic and engaging website
- Assist the social media team by repurposing and adapting content for platforms such as Instagram, Facebook, and X (Twitter)
- Work as part of the digital marketing team to ensure that online campaigns are as effective as possible
- Support the digital team with additional tasks as needed
Role Requirements
- Proven experience in digital content creation, web publishing, or online campaigning
- Excellent writing, editing, and proofreading skills with a persuasive and engaging style
- Strong understanding of SEO principles and content performance metrics
- Familiarity with CMS platforms (e.g., WordPress), Google Analytics, and social media tools.
- Knowledge of HTML is an advantage, but not essential
- Ability to manage multiple projects and deadlines in a fast-paced environment
- Intermediate skills in photo editing using tools like Photoshop or Canva
- Experience with e-campaigning tools such as Engaging Networks preferred
- Strong work ethic with a focus on efficiency, patience, exceptional attention to detail, a positive attitude, and innovative ideas
- Demonstrated ability to work independently and as part of a team
- Adherence to a vegan lifestyle is strongly preferred
- Ability to advocate the organisation’s positions on issues to the public in a professional manner
- Commitment to the objectives of the organisation
How to apply?
To apply for this role, please fill in the application form.
Tagged as: Animal Welfare
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Digital Content Manager employer: Freelancingforgood
Contact Detail:
Freelancingforgood Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Content Manager
✨Tip Number 1
Familiarise yourself with PETA's mission and recent campaigns. Understanding their advocacy style and current issues will help you tailor your approach during interviews and discussions.
✨Tip Number 2
Showcase your digital content skills by creating a portfolio that highlights your best work. Include examples of SEO-driven content, social media posts, and any successful campaigns you've managed.
✨Tip Number 3
Network with professionals in the animal rights and digital marketing sectors. Attend relevant events or join online forums to connect with like-minded individuals who can provide insights or referrals.
✨Tip Number 4
Prepare for the interview by practising answers to common questions about digital content management and animal rights advocacy. Be ready to discuss how your values align with PETA's mission.
We think you need these skills to ace Digital Content Manager
Some tips for your application 🫡
Understand the Role: Before you start writing your application, make sure you fully understand the responsibilities and requirements of the Digital Content Manager position at Peta UK. Tailor your application to highlight how your skills and experiences align with their needs.
Craft a Compelling Cover Letter: Your cover letter should reflect your passion for animal rights and your understanding of digital storytelling. Use specific examples from your past work that demonstrate your writing, editing, and SEO skills. Make it personal and engaging to capture their attention.
Showcase Relevant Experience: In your CV, emphasise your experience in digital content creation and online campaigning. Highlight any familiarity with CMS platforms, analytics tools, and social media management. Be sure to include metrics or outcomes from your previous roles to showcase your impact.
Proofread and Edit: Before submitting your application, thoroughly proofread all your documents. Check for spelling and grammatical errors, and ensure that your writing style is clear and persuasive. A polished application reflects your attention to detail and professionalism.
How to prepare for a job interview at Freelancingforgood
✨Show Your Passion for Animal Rights
Make sure to express your genuine passion for animal rights during the interview. PETA is looking for someone who not only has the skills but also shares their mission. Share personal stories or experiences that highlight your commitment to animal welfare.
✨Demonstrate Your Digital Storytelling Skills
Prepare examples of your previous work in digital content creation. Be ready to discuss how you have engaged audiences through compelling storytelling, and how you’ve used SEO strategies to enhance content visibility. This will showcase your expertise and creativity.
✨Familiarise Yourself with Their Campaigns
Research PETA's current campaigns and initiatives. Understanding their goals and recent activities will allow you to speak knowledgeably about how you can contribute to their efforts. It shows that you are proactive and genuinely interested in the role.
✨Highlight Your Collaborative Spirit
Since the role involves working with various teams, emphasise your ability to collaborate effectively. Share examples of past projects where teamwork was essential, and how you ensured alignment with campaign goals. This will demonstrate your adaptability and team-oriented mindset.
