At a Glance
- Tasks: Join Brake to create impactful digital marketing campaigns and engage with audiences.
- Company: Brake is a leading road safety charity dedicated to supporting road victims in the UK.
- Benefits: Enjoy remote work flexibility, a competitive salary, and the chance to make a real difference.
- Why this job: Be part of a passionate team, enhance your skills, and contribute to vital social change.
- Qualifications: One year of experience in digital marketing, excellent communication skills, and a proactive attitude required.
- Other info: Creative applications like video cover letters are encouraged to showcase your personality.
The predicted salary is between 20800 - 36400 £ per year.
Brake is looking for a Communications and Marketing Officer to join their team.
Overview:
- Full-time position: 36.25 hours per week
- Language: English
- Location: Remote (UK)
- Salary: £26,000 per year
- Applications closing: 31st July
Job Description
Brake is the national, acclaimed road safety charity which provides theNational Road Victim Service.
We’re looking for an energetic and creative communications and marketing officer to join the team at Brake, delivering compelling digital marketing and comms campaigns that generate headlines, grow our audience, drive consistent and meaningful engagement, and generate income.
Working at the heart of a small and busy communications team, you will play an instrumental role in shaping and enhancing our digital presence.
With strong digital marketing skills and a desire to make a difference, you will nurture Brake’s social media channels – interacting with our audiences and creating eye-catching and engaging content that raises awareness of the difference we make and encourages people to support our work.
You will also support on PR and media work, supporting the team to promote Brake’s work via media outlets and manage our media database. You’ll respond to media enquiries and arrange interviews for our campaigns team, helping secure coverage that supports our strategic objectives and leads to meaningful engagement.
You will have at least one year of experience working in digital marketing, ideally within the UK charity sector. You will also have great organisational skills, a genuine desire to make a difference and the ability to multi-task in a fast-paced environment.
Responsibilities
- Work with the communications manager and key internal contacts to develop and deliver a programme of engaging digital campaigns to grow our social media presence and strengthen and amplify Brake’s profile, reach and influence.
- Plan and deliver effective marketing campaigns to drive involvement, ensure consistent and dynamic engagement, and generate income, managing content schedules and working to agreed targets.
- Use digital tools and automations to manage and optimise the delivery of communications campaigns across multiple channels.
- Assist with audience segmentation and analysis to refine communication and marketing campaigns.
- Contribute to internal analysis and reporting on progress towards key objectives and targets for audience engagement and conversion.
- Manage media enquiries and arrange interviews as appropriate.
- Ensure media databases are kept up to date and use them to distribute regular press releases.
- Report on media activity to the wider team and external stakeholders.
Role Requirements
We are looking for candidates with:
- Minimum one year experience working in a communications and marketing role within a charity setting, or equivalent, with a proven track record of driving audience growth and engagement.
- Excellent written and verbal communication skills, with experience creating content for varied audiences across different digital platforms.
- Good organisational skills with the ability to manage a varied workload, working on multiple projects.
- Ability to work both independently and in a team, with a positive, problem-solving approach.
- Comfortable using CRM systems and digital tools (e.g. Hootsuite, Mailchimp, Donorfy)
- Experience using analytics tools (Google Analytics, social platform insights)
- Strong attention to detail, especially in writing and data entry.
- Good knowledge of GDPR compliance and data protection best practice.
How to apply?
If you are seeking out a new challenge and think you have the skills, passion, and commitment that we are looking for, we would be interested in hearing from you.
Submit your CV and a covering letter which clearly demonstrate you have what it takes to perform this challenging and rewarding role torecruitment@brake.org.uk.
We want to get to know you and we welcome cover letters in alternative formats, for example you could send a short video cover letter instead of a traditional written one.
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Communications and Marketing Officer employer: Freelancingforgood
Contact Detail:
Freelancingforgood Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Communications and Marketing Officer
✨Tip Number 1
Familiarise yourself with Brake's mission and values. Understanding their focus on road safety and community engagement will help you tailor your conversations and demonstrate your genuine interest in making a difference during interviews.
✨Tip Number 2
Showcase your digital marketing skills by preparing examples of successful campaigns you've managed in the past. Be ready to discuss how you used analytics tools to measure success and optimise future campaigns, as this aligns with Brake's objectives.
✨Tip Number 3
Engage with Brake's social media channels before your interview. Comment on their posts or share relevant content to demonstrate your enthusiasm for their work and your understanding of effective audience engagement strategies.
✨Tip Number 4
Prepare to discuss your experience with CRM systems and digital tools. Highlight any specific platforms you've used, like Hootsuite or Mailchimp, and be ready to explain how these tools can enhance communication and marketing efforts at Brake.
We think you need these skills to ace Communications and Marketing Officer
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Communications and Marketing Officer position at Brake. Understand their mission, values, and the specific skills they are looking for in a candidate.
Craft a Tailored Cover Letter: Write a cover letter that specifically addresses how your experience aligns with the responsibilities and requirements outlined in the job description. Highlight your digital marketing skills and any relevant charity sector experience.
Showcase Relevant Experience: In your CV, emphasise your previous roles in communications and marketing, particularly within the charity sector. Include specific examples of campaigns you have worked on and the impact they had on audience engagement.
Be Creative: Since the role requires creativity in digital marketing, consider including a link to an online portfolio or examples of your work. This could be social media posts, marketing campaigns, or any content that showcases your ability to engage audiences effectively.
How to prepare for a job interview at Freelancingforgood
✨Showcase Your Digital Marketing Skills
Make sure to highlight your experience with digital marketing tools and platforms during the interview. Be prepared to discuss specific campaigns you've worked on, the strategies you employed, and the results you achieved.
✨Demonstrate Your Passion for the Cause
Brake is a charity focused on road safety, so it's important to convey your genuine interest in their mission. Share any personal experiences or motivations that drive your passion for making a difference in this area.
✨Prepare for Media-Related Questions
Since the role involves managing media enquiries and arranging interviews, be ready to discuss your experience with PR and media relations. Think of examples where you've successfully secured media coverage or handled challenging media situations.
✨Emphasise Your Organisational Skills
With multiple projects on the go, strong organisational skills are crucial. Be prepared to talk about how you manage your workload, prioritise tasks, and ensure deadlines are met, especially in a fast-paced environment.