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- Tasks: Drive growth through B2C channels like social media and email marketing.
- Company: Join Too Good To Go, a company dedicated to reducing food waste and making a positive impact.
- Benefits: Enjoy a full-time role in London with opportunities for creativity and collaboration.
- Why this job: Be part of a mission-driven team that values data-driven marketing and environmental impact.
- Qualifications: Experience in B2C marketing, strong communication skills, and a passion for sustainability required.
- Other info: Apply via our platform; no CVs or cover letters accepted by email.
The predicted salary is between 28800 - 48000 £ per year.
Too Good To Go is looking for a motivated and results-driven B2C Marketing Specialist to join our UK-IE Local Marketing Team. The primary goals of this role are to drive measurable growth across key B2C marketing channels, including email, push notifications, paid ads and social media, and enhance brand awareness. If you are passionate about data-driven marketing and are eager to work for a company having an impact on the planet, we want to hear from you.
Responsibilities
- Drive measurable increases in KPIs via B2C channels such as CRM, social media and paid ads.
- Generate actionable insights from CRM, paid ads, social media, and campaigns to improve outcomes.
- Support the development of quality brand awareness in the UK & IE market by helping to plan and execute local campaigns and localise global campaigns.
- Work efficiently by adopting and adapting proven ideas from other markets and sharing local successes globally.
- Create content for use on social media and in paid ads.
- Assist with the ideation, execution, and analysis of regular marketing campaigns aligned with strategy and KPIs.
- Collaborate with the Key Accounts team for B2B2C marketing activities.
- Utilise tools like Looker, Braze, SproutSocial, Meta/Appsflyer to evaluate campaign and channel performance.
- Identify opportunities for channel optimisation and increased ROI.
Role Requirements
- Experience within B2C marketing and solid understanding of B2C marketing channels, including CRM, social media, and paid ads, and how to analyse results.
- Experience working in a data-driven environment where you analyse how your campaigns impact the bigger picture results, and learn from testing.
- Experience in FMCG, grocery retail, tech, online marketplace or food & beverage companies preferred.
- Excellent written and verbal communication skills.
- Experience in campaign planning.
- Strong organisational skills.
- Basic content creation and editing skills (e.g. Canva, Adobe Express).
- Experience in using social media scheduling, CRM and analysis tools.
- Knowledge of consumer behaviour and customer-centric thinking.
- Experience with ATL channels (e.g., OOH, TV) and influencer marketing is a bonus.
- Keen eye for detail, and proficiency in briefing and reviewing creative content.
- Strong drive to positively engage consumers, in an audience-centric manner.
- A desire to help make a positive impact on our planet and society.
How to apply?
To apply for this role, please fill in the application form. Please note that we only accept applications coming through our platform. No CV or Cover Letter will be accepted by email or LinkedIn direct messaging.
B2C Marketing Specialist employer: Freelancingforgood
Contact Detail:
Freelancingforgood Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land B2C Marketing Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in B2C marketing, especially in channels like social media and email. This will not only help you understand the role better but also allow you to discuss relevant strategies during any interviews.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to drive marketing decisions in previous roles. Be ready to discuss specific campaigns and their outcomes, as this aligns perfectly with the data-driven focus of the position.
✨Tip Number 3
Engage with Too Good To Go's social media platforms and participate in discussions. This demonstrates your genuine interest in the company and its mission, and it can provide you with insights into their current marketing strategies.
✨Tip Number 4
Network with professionals in the B2C marketing field, particularly those who have experience in FMCG or tech sectors. They can offer valuable advice and may even refer you to opportunities within companies like Too Good To Go.
We think you need these skills to ace B2C Marketing Specialist
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the B2C Marketing Specialist position. Tailor your application to highlight relevant experience in B2C marketing channels such as CRM, social media, and paid ads.
Craft a Compelling Application: When filling out the application form, focus on showcasing your data-driven marketing experience. Use specific examples from your past roles that demonstrate your ability to drive measurable growth and enhance brand awareness.
Highlight Relevant Skills: Emphasise your skills in campaign planning, content creation, and using marketing tools like Looker and Braze. Mention any experience with consumer behaviour analysis and how it has influenced your marketing strategies.
Follow Application Instructions: Ensure you apply through the specified platform as stated in the job description. Remember, applications sent via email or LinkedIn will not be accepted, so double-check that you complete the application form correctly.
How to prepare for a job interview at Freelancingforgood
✨Show Your Passion for Data-Driven Marketing
Make sure to express your enthusiasm for data-driven marketing during the interview. Share specific examples of how you've used data to drive results in previous roles, especially in B2C marketing channels like CRM and social media.
✨Demonstrate Your Understanding of B2C Channels
Be prepared to discuss your experience with various B2C marketing channels. Highlight your familiarity with tools like Looker, Braze, and SproutSocial, and explain how you've leveraged these platforms to optimise campaigns and improve KPIs.
✨Prepare for Campaign Planning Questions
Expect questions about your approach to campaign planning and execution. Have a few examples ready that showcase your organisational skills and ability to create engaging content for social media and paid ads.
✨Emphasise Your Consumer-Centric Mindset
Illustrate your understanding of consumer behaviour and customer-centric thinking. Discuss how you’ve engaged audiences in previous roles and how you plan to positively impact consumers at Too Good To Go.
