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- Tasks: Boost local businesses with Microsoft Ads and SEO strategies in Oklahoma City.
- Company: Join TruePayUSA, a dynamic ISO agent focused on merchant services.
- Benefits: $15/hr pay, flexible hours, and hands-on experience in digital marketing.
- Why this job: Make a real difference for local businesses while honing your marketing skills.
- Qualifications: Experience in Microsoft Ads and local SEO is a must.
- Other info: Short-term contract with potential for future opportunities.
The predicted salary is between 13 - 16 £ per hour.
I am an ISO agent operating in Oklahoma City under the brand TruePayUSA. I provide credit card processing and merchant services solutions to small and mid-sized businesses.
I am looking for a freelancer to set up and manage:
- Microsoft Ads (Bing) campaigns focused on high intent local search traffic
- Local SEO and Google Business Profile optimization to increase map visibility and inbound calls
The goal is qualified inbound calls and form submissions from business owners in the OKC area who are actively searching for merchant services or payment processing.
Scope of Work
Phase 1: Strategy and Setup
- Keyword research focused on high intent local commercial terms
- Microsoft Ads campaign setup and structure
- Ad copy creation compliant with financial services marketing standards
- Conversion tracking setup for phone calls and form submissions
- Google Business Profile optimization
- On page local SEO recommendations for my website
- Competitor analysis for OKC market
Phase 2: Ongoing Management
- Weekly optimization of Microsoft Ads
- Negative keyword management
- Local SEO improvements and citation work
- Review and improve Google Business Profile rankings
- Monthly reporting with clear KPIs
Target Market
- Business owners in Oklahoma City and surrounding areas
- Retail, restaurants, contractors, and service providers
- Search terms related to credit card processing, merchant services, POS systems, and payment processing
Success Metrics
- Qualified inbound calls
- Qualified form submissions
- Cost per lead within a profitable range
- Improvement in local map rankings for OKC related merchant service searches
Requirements
- Experience with Microsoft Ads lead generation
- Proven local SEO results for competitive industries
- Strong understanding of compliance considerations in financial services
- Clear reporting and communication
- All accounts and assets must be created in accounts owned by me
Contract duration of less than 1 month, with 30 hours per week.
Mandatory skills: Digital Marketing, Lead Generation, Social Media Lead Generation, Marketing, Digital Marketing Materials, Search Engine Optimization, SEO Audit, SEO Content, SEO Backlinking, Local SEO, SEO Performance, SEO Localization, Google My Business, SEO Keyword Research, SEO Competitor Analysis
TruePayUSA employer: FreelanceJobs
Contact Detail:
FreelanceJobs Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land TruePayUSA
✨Tip Number 1
Get your networking game on! Reach out to folks in the industry, attend local meetups, or join online forums. The more connections we make, the better our chances of landing that gig!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past work and successes in digital marketing and SEO. This gives potential employers a taste of what we can do for them.
✨Tip Number 3
Don’t be shy about following up! After an interview or meeting, drop a quick thank-you email. It keeps us on their radar and shows our enthusiasm for the role.
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities waiting for you. Plus, it’s a great way to ensure your application gets seen by the right people.
We think you need these skills to ace TruePayUSA
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your application for the role at TruePayUSA. Highlight your experience with Microsoft Ads and local SEO strategies, as these are key to what we're looking for. Show us how your skills align with our needs!
Showcase Your Results: When you describe your past work, focus on the results you've achieved. Use specific metrics to demonstrate your success in lead generation and local SEO. We love numbers that tell a story about your impact!
Keep It Professional Yet Personal: While we appreciate a friendly tone, remember to maintain professionalism in your writing. Let your personality shine through, but keep it relevant to the job. We want to get to know the real you!
Apply Through Our Website: Don't forget to submit your application through our website! This helps us keep everything organised and ensures your application gets the attention it deserves. We can't wait to see what you've got!
How to prepare for a job interview at FreelanceJobs
✨Know Your Stuff
Before the interview, dive deep into the specifics of Microsoft Ads and local SEO strategies. Familiarise yourself with the latest trends and best practices in digital marketing, especially those relevant to the Oklahoma City market. This will show your potential employer that you're not just a candidate, but someone who genuinely understands the field.
✨Showcase Your Experience
Prepare to discuss your previous successes with lead generation and local SEO. Bring examples of campaigns you've managed, particularly any that resulted in increased visibility or qualified leads. This concrete evidence will help you stand out as a strong candidate.
✨Ask Smart Questions
During the interview, don’t hesitate to ask insightful questions about their current strategies and challenges. Inquire about their goals for the Google Business Profile optimisation and how they measure success. This demonstrates your interest in the role and your proactive approach to problem-solving.
✨Be Ready for Compliance Talk
Since the role involves financial services, brush up on compliance considerations in digital marketing. Be prepared to discuss how you would ensure that all advertising and SEO efforts align with industry regulations. This knowledge will reassure them that you can navigate the complexities of the sector.
