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- Tasks: Lead SEO strategies for a dynamic HR service marketplace and optimise for AI-driven search.
- Company: People Perfect, a forward-thinking HR services company with a global presence.
- Benefits: Fixed monthly salary, flexible hours, and long-term engagement based on performance.
- Why this job: Make a real impact on organic growth while working with cutting-edge technologies.
- Qualifications: Proven SEO experience, especially with large websites and Laravel frameworks.
- Other info: Opportunity for career growth in a collaborative and innovative environment.
The predicted salary is between 2000 - 2800 £ per month.
People Perfect is an HR Services company headquartered in the UAE, with operational presence across multiple countries. We are hiring a Senior SEO Specialist to own and scale organic growth for our large, Laravel-based HR Service Marketplace. The website includes 100+ pages, multiple HR service verticals, listings, and informational content. This role requires hands-on execution, not just audits or reporting. This is a long-term opportunity for the right professional.
Engagement Details
- Budget: USD 800 per month (fixed)
- Time Commitment: 3 hours per day, 6 days per week
- Trial Period: 30 days (paid)
- Long-Term Engagement: Yes, based on performance
- Timezone: Flexible (must overlap Pak time)
Scope of Work
- Technical SEO (Laravel-Specific Experience Required)
- Full technical SEO audit with a prioritized implementation roadmap
- Crawl budget, indexing control, and site architecture optimization
- Core Web Vitals and page performance optimization
- SEO-friendly handling of dynamic URLs, filters, and pagination
- Fixing canonicalization, duplication, redirects, and index bloat
- Collaboration with developers on Laravel-specific SEO fixes
- On-Page & Content SEO
- On-page SEO for HR service pages, category pages, blogs, and landing pages
- Keyword research for HR services, B2B, and marketplace intent
- Topic clustering and content siloing
- Internal linking for authority flow across services
- Content optimization aligned with E-E-A-T principles
- Off-Page SEO
- Strategic backlink acquisition aligned with brand authority and relevance
- Digital PR, citations, and relationship-based link building
- Anchor text strategy and backlink profile risk management
- Country-specific off-page SEO for target markets
- Monitoring and cleanup of toxic or low-quality backlinks
- AI Search Optimization
- Schema markup and structured data (services, organization, FAQs, articles)
- Entity-based SEO and topical authority building in the HR domain
- Optimizing content for AI-driven and generative search results on:
- Google SGE
- ChatGPT
- Perplexity
- Weekly progress updates
- Monthly performance reports with insights and next actions
- Transparent tracking of rankings, organic traffic, conversions, and visibility
Required Experience
- Proven experience working on large websites or marketplaces (100+ pages)
- Strong technical SEO background, ideally with Laravel or similar frameworks
- Demonstrable ranking and organic traffic growth results
- Experience collaborating with development teams
- Clear understanding of AI-search and generative search optimization
- Case studies and live links are mandatory
KPIs & Success Metrics
- Improvement in keyword rankings across HR-related terms
- Growth in qualified organic traffic
- Improved site health, crawl efficiency, and indexation
- Visibility in AI-generated search responses
- Consistency and quality of execution
Contract duration of more than 6 months.
Mandatory skills: Generative Engine Optimization, On-Page SEO, Off-Page SEO, Content SEO, Technical SEO, SEO Keyword Research, SEO Strategy, SEO Backlinking.
Technical SEO + AI Search Optimization for Laravel-Based HR Service Marketplace employer: FreelanceJobs
Contact Detail:
FreelanceJobs Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Technical SEO + AI Search Optimization for Laravel-Based HR Service Marketplace
✨Tip Number 1
Get your networking game on! Connect with professionals in the SEO and HR space on LinkedIn. Join relevant groups and participate in discussions. This can lead to referrals and insider info about job openings.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past SEO projects, especially those involving Laravel or similar frameworks. Include case studies that highlight your impact on organic traffic and rankings.
✨Tip Number 3
Prepare for interviews by brushing up on technical SEO concepts and AI search optimisation. Be ready to discuss how you would tackle specific challenges related to the role. Practice makes perfect!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Technical SEO + AI Search Optimization for Laravel-Based HR Service Marketplace
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your application to highlight your experience with Laravel and technical SEO. We want to see how your skills align with our needs, so don’t hold back on showcasing relevant projects!
Showcase Your Results: Include specific examples of how you've improved organic traffic or rankings in the past. We love numbers, so if you can share case studies or live links, that’ll definitely catch our eye!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your writing is easy to follow and highlights your key achievements without unnecessary fluff.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves.
How to prepare for a job interview at FreelanceJobs
✨Know Your Technical SEO Inside Out
Make sure you brush up on your technical SEO skills, especially with Laravel. Be ready to discuss specific strategies you've implemented in the past, like optimising crawl budgets or fixing canonical issues. This role is hands-on, so showing your practical experience will set you apart.
✨Showcase Your Content Strategy Skills
Prepare to talk about your approach to on-page and content SEO. Bring examples of keyword research you've conducted and how you've structured content for E-E-A-T principles. They’ll want to see how you can optimise HR service pages and blogs effectively.
✨Demonstrate Your Off-Page SEO Knowledge
Be ready to discuss your experience with backlink acquisition and digital PR. Share specific case studies where you've successfully built authority through strategic link building. This will show that you understand the importance of off-page SEO in driving organic growth.
✨Familiarise Yourself with AI Search Optimisation
Since this role involves AI-driven search results, make sure you know about schema markup and entity-based SEO. Discuss any previous work you've done related to optimising content for AI tools like Google SGE or ChatGPT. This will highlight your forward-thinking approach to SEO.
