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- Tasks: Set up and optimise server-side tracking for ad platforms to boost campaign performance.
- Company: Join a forward-thinking team focused on digital marketing excellence.
- Benefits: Flexible contract, competitive pay, and the chance to enhance your skills.
- Why this job: Make a real impact on ad performance while mastering cutting-edge tracking technologies.
- Qualifications: Experience with Google Ads, GA4, and server-side tracking is essential.
- Other info: Short-term contract with potential for future opportunities.
The predicted salary is between 3000 - 5000 £ per month.
We are looking for an experienced server-side tracking specialist to set up and configure conversion tracking across multiple ad platforms. We want to improve attribution, tracking accuracy, and performance for our paid campaigns by implementing a full server-side solution.
Platforms Required:
- Meta Ads (Facebook + Instagram)
- Google Ads Conversion Tracking
- GA4 (Google Analytics 4)
- LinkedIn Ads Conversion Tracking
- (Optional) TikTok Ads if experienced
Scope of Work:
- Setting up Stape server-side GTM container
- Connecting web GTM → server GTM correctly
- Configuring Meta Conversions API (CAPI)
- Implementing Google Ads server-side conversions
- Setting up LinkedIn CAPI / server-side events
- Ensuring proper event deduplication
- Testing events in platform dashboards (Meta Events Manager, GA4 DebugView, etc.)
- Verifying tracking quality and attribution accuracy
- Providing documentation or handover instructions after setup
Contract duration of 1 to 3 months.
Mandatory skills: Google Ads, Google Analytics, Google Tag Manager, SEO Keyword Research, Internet Marketing, Campaign Optimization, Retargeting, Facebook Ads Manager, Twitter/X Ads Manager, LinkedIn Campaign Manager.
Stape Ad Tracking Expert employer: FreelanceJobs
Contact Detail:
FreelanceJobs Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Stape Ad Tracking Expert
✨Tip Number 1
Network like a pro! Reach out to your connections in the digital marketing space, especially those who work with ad tracking. A friendly chat can lead to insider info about job openings or even referrals.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your previous work with server-side tracking and ad platforms. This will give potential employers a clear idea of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on the latest trends in ad tracking and conversion optimisation. Be ready to discuss how you've tackled challenges in past projects, especially with tools like Google Tag Manager and Meta Conversions API.
✨Tip Number 4
Don't forget to apply through our website! We love seeing candidates who are proactive and engaged. Plus, it makes it easier for us to keep track of your application and get back to you quickly.
We think you need these skills to ace Stape Ad Tracking Expert
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your application for the Stape Ad Tracking Expert role. Highlight your experience with server-side tracking and the specific platforms mentioned in the job description. We want to see how your skills align with what we need!
Showcase Your Technical Skills: Don’t hold back on showcasing your technical expertise! Detail your experience with Google Ads, GA4, and Meta Conversions API. We’re looking for someone who can hit the ground running, so let us know what you’ve done in the past.
Be Clear and Concise: When writing your application, keep it clear and to the point. We appreciate straightforward communication, so avoid fluff and get straight to the facts about your qualifications and experiences.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at FreelanceJobs
✨Know Your Tech Inside Out
Make sure you’re well-versed in server-side tracking and the specific platforms mentioned, like Meta Ads and Google Ads. Brush up on how to set up and configure conversion tracking, as well as the nuances of each platform's API.
✨Showcase Your Problem-Solving Skills
Be prepared to discuss past challenges you've faced with tracking accuracy or attribution. Share specific examples of how you resolved these issues, especially if they involved event deduplication or testing in dashboards.
✨Prepare for Technical Questions
Expect questions that dive deep into your experience with Google Tag Manager and server-side setups. Practise explaining complex concepts in simple terms, as this will demonstrate your expertise and communication skills.
✨Bring Documentation Samples
Since providing documentation is part of the role, consider bringing samples of previous handover instructions or setup documentation. This shows you understand the importance of clear communication and can deliver quality work.
