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- Tasks: Migrate Shopify store to Horizon theme, enhancing usability and conversion rates.
- Company: Green Dog, a premium handmade dog accessories brand.
- Benefits: Flexible hours, competitive pay, and the chance to work on impactful projects.
- Why this job: Join a creative project that transforms an online store into a premium experience.
- Qualifications: Proven Shopify builds, strong UX/UI skills, and experience in conversion optimisation.
- Other info: Collaborate directly with the founder in a dynamic, fast-paced environment.
The predicted salary is between 36000 - 60000 £ per year.
I'm Ed, founder of Green Dog (UK), a premium handmade dog accessories brand. I want to rebuild my Shopify store from the current Sense theme into Shopify's Horizon theme and significantly improve conversion rate, AOV, and overall brand trust. This is not a "copy my site into a new theme" task. I'm looking for someone who works like a top agency: research, strategy, UX/UI, implementation, and iteration.
Goals
- Migrate from Sense to Horizon with a cleaner, more premium look and better usability
- Improve CRO across homepage, collection pages, and product pages
- Increase AOV via bundles, upsells, and smarter product architecture (without feeling gimmicky)
- Strengthen trust: clarity, reassurance, proof, policies, delivery expectations, and craftsmanship story
- Build a reusable system so future products/pages stay consistent
Visual direction (references)
- A modern, confident premium feel
- A clean, customisable-product structure
- Competitor reference (not ideal but relevant category)
Scope (Phase 1 MVP)
- Discovery + CRO audit
- Quick audit of current store: key drop-off points, friction, messaging clarity, navigation, mobile experience
- Review of analytics insights (Shopify/Klaviyo/GA if needed)
- Competitor/benchmark notes and recommended structure
- Information architecture + UX plan
- Proposed site structure (homepage flow, menus, collections, product categorisation)
- Recommendations for bundles and AOV drivers (bundle types, placement, offer logic)
Design + build in Horizon theme
- Implement a new homepage, one collection template, and one product template
- Keep build lightweight, fast, and mobile-first
- Use a consistent design system (type scale, spacing, buttons, sections)
CRO implementation details
- Strong hero and CTA hierarchy
- Clear "what this is / why it's worth it / how it works" above the fold
- Better product option UX for customisable products
- Trust modules: reviews, shipping/making time, durability, FAQs, guarantees, returns
- Smarter cross-sells: "complete the set", matching leads/collars, accessories
- Bundles: "bundle & save" with clean UX and no spammy vibe
Deliverables
- Horizon theme setup with:
- New homepage
- 1 collection template
- 1 product page template (built to expand to other PDPs)
- Navigation + key sections configured
- A documented "system" so I can keep building pages consistently
- A short CRO roadmap for Phase 2 (what to test next, priority order)
Requirements (must have)
- Proven Shopify builds with conversion-focused UX/UI
- Experience improving AOV (bundles, upsell, cross-sell) in a premium way
- Strong front-end skills (Liquid, sections, JS) and performance awareness
- Able to show real examples with measurable outcomes or clear CRO rationale
- Comfortable working with a founder: direct, fast feedback, high standards
Nice to have
- Experience with Shopify native bundles / bundle apps that don't slow the site
- Experience designing for premium brands (luxury, craft, heritage)
- Strong copy and on-page messaging instincts (not fluffy, not salesy)
To apply (important)
- Links to 2–3 Shopify stores you built or significantly improved (what you did and why)
- One example where you improved conversion rate or AOV, and how (even if anonymised)
- Your recommended bundle approach for a premium handmade accessories brand
- Your plan for Phase 1: timeline, process, and what you need from me
Budget: I'm looking for agency-level quality and I'm happy to pay for the right person. Contract duration of 1 to 3 months, with 30 hours per week.
Mandatory skills: Shopify Theme Development, UX/UI Design, Conversion Rate Optimization (CRO), Ecommerce Website Design, Web Performance Optimization, Landing Page Design, Shopify, Liquid, JavaScript, Shopify Templates.
Shopify Horizon Theme Migration + CRO Redesign employer: FreelanceJobs
Contact Detail:
FreelanceJobs Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Shopify Horizon Theme Migration + CRO Redesign
✨Tip Number 1
Get your portfolio ready! Make sure to showcase your best Shopify builds, especially those that highlight your conversion-focused UX/UI skills. We want to see real examples of how you've improved AOV and CRO, so include measurable outcomes.
✨Tip Number 2
When you apply, don’t just send a generic message. Tailor your application to Ed's needs at Green Dog. Show us you understand the importance of a premium feel and how your approach can elevate their brand trust and usability.
✨Tip Number 3
Be prepared for a chat! Ed is looking for someone who can handle direct feedback and high standards. We recommend practising how you'll communicate your ideas clearly and confidently during the interview.
✨Tip Number 4
Finally, apply through our website! It’s the best way to ensure your application gets seen. Plus, we love connecting with talented individuals who are ready to make an impact in the e-commerce space.
We think you need these skills to ace Shopify Horizon Theme Migration + CRO Redesign
Some tips for your application 🫡
Show Us Your Best Work: When applying, make sure to include links to 2-3 Shopify stores you've built or significantly improved. We want to see what you've done and how it made a difference, so be clear about your role in those projects!
Be Specific About Your Impact: Don’t just tell us you improved conversion rates; show us how! Share one example where you boosted AOV or CRO, and explain the steps you took. We love numbers and real outcomes, so don’t hold back!
Craft Your Bundle Strategy: Since we’re all about premium handmade accessories, let us know your recommended bundle approach. Think creatively about how to enhance customer experience without feeling gimmicky. We’re excited to hear your ideas!
Outline Your Plan for Phase 1: In your application, include a clear plan for Phase 1: timeline, process, and what you’ll need from us. This shows you’re organised and ready to hit the ground running. Remember, we’re looking for agency-level quality!
How to prepare for a job interview at FreelanceJobs
✨Know Your Shopify Stuff
Make sure you brush up on your Shopify knowledge, especially the Horizon theme. Familiarise yourself with its features and how it can enhance user experience. Be ready to discuss specific examples of how you've used Shopify to improve conversion rates in past projects.
✨Showcase Your Success Stories
Prepare to share concrete examples of your previous work. Highlight at least two or three Shopify stores you've built or significantly improved, focusing on what you did and the measurable outcomes. This will demonstrate your ability to deliver results and align with the founder's high standards.
✨Understand the Brand's Vision
Dive deep into Green Dog's brand identity and values. Think about how you can translate their premium handmade ethos into the new design. Being able to articulate how your design choices will strengthen brand trust and improve usability will set you apart.
✨Have a Clear Plan Ready
Come prepared with a rough timeline and process for Phase 1 of the project. Outline what you need from the founder to get started and be ready to discuss your recommended bundle approach. This shows initiative and that you're serious about delivering agency-level quality.
