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- Tasks: Drive leads for home service providers through Google PPC and Meta Ads campaigns.
- Company: Dynamic team focused on growth in the home services sector.
- Benefits: Competitive pay, flexible hours, and potential for ongoing management retainer.
- Why this job: Make a real impact with your ad expertise while collaborating with creative minds.
- Qualifications: Experience in B2C lead generation and hands-on with Google and Meta ads.
- Other info: Opportunity to scale and manage multiple accounts as we grow.
The predicted salary is between 36000 - 60000 £ per year.
We are looking for an experienced paid ads and SEM manager who knows how to drive leads for home service providers in the U.S. — HVAC, roofing, plumbing, landscapers, electricians, and similar trades. This starts as a paid build-out project, with the opportunity to move into an ongoing management retainer based on results. You will collaborate with our internal creative and operations teams, but take full ownership of ad performance, optimization, and accurate attribution via GoHighLevel (GHL).
What You Will Do:
- Build and launch Google PPC and Meta Ads campaigns for a single home service client (trial account).
- Implement tracking and attribution within GoHighLevel (GHL) — pipelines, forms, call tracking, and reporting.
- Oversee and optimize Search Engine Marketing components:
- Google Map Pack ranking strategies
- Local Services Ads (LSA) management and optimization
- Local SEO with AIO (AI-assisted optimization) insights and reporting
We Are Looking For Someone Who:
- Has verifiable experience driving B2C leads for U.S.-based home service businesses.
- Knows local market ad strategy — how to make phone-driven leads happen in competitive service areas.
- Has hands-on experience with Google and Meta, and preferably SEO + Local Services Ads.
- Can connect ad data and lead tracking into GoHighLevel or other CRMs cleanly and confidently.
- Communicates clearly, acts fast, and solves problems with a data-driven approach.
- Can scale to manage multiple GHL instances or client accounts as we grow.
Terms:
- Fixed price for the initial build-out project.
- Option to transition into a monthly retainer for ongoing optimization and management.
Bonus Points If You:
- Have experience with automation between Google Ads, Meta, GHL, and reporting tools.
- Can demonstrate impact on lead flow, cost per lead, and conversion metrics with previous campaigns.
- Understand AI-driven optimization tools to improve SEM performance.
If you have produced real results in the home services niche and want a no-nonsense, growth-centric work relationship — we would love to see your background, examples, and flat-rate proposal for the initial project. Contract duration of 3 to 6 months with 30 hours per week.
Mandatory skills: Google Analytics, Google Ads, PPC Campaign Setup & Management, Lead Generation, Pay Per Click Advertising, Lead Generation Strategy
Paid Ads Manager employer: FreelanceJobs
Contact Detail:
FreelanceJobs Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Ads Manager
✨Tip Number 1
Network like a pro! Reach out to your connections in the home services industry and let them know you're on the lookout for opportunities. You never know who might have a lead or can introduce you to someone hiring.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past campaigns, especially those that drove leads for home service providers. Use data to highlight your successes — numbers speak louder than words!
✨Tip Number 3
Get social! Engage with relevant groups on platforms like LinkedIn or Facebook where home service businesses hang out. Share insights, ask questions, and position yourself as an expert in paid ads and SEM.
✨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative. Tailor your application to highlight your experience with Google Ads and Meta, and don’t forget to mention any automation tools you've used.
We think you need these skills to ace Paid Ads Manager
Some tips for your application 🫡
Show Off Your Experience: When you're writing your application, make sure to highlight your experience with driving leads for home service businesses. We want to see specific examples of how you've made an impact in similar roles, so don't hold back!
Be Clear and Concise: We appreciate straightforward communication, so keep your application clear and to the point. Use bullet points if you need to, and make sure to focus on the skills and experiences that are most relevant to the role.
Tailor Your Application: Make sure to tailor your application to our job description. Mention your hands-on experience with Google and Meta Ads, and how you can connect ad data into GoHighLevel. This shows us that you understand what we're looking for!
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures it gets into the right hands. Plus, we love seeing candidates who follow instructions!
How to prepare for a job interview at FreelanceJobs
✨Know Your Stuff
Make sure you brush up on your knowledge of Google Ads, Meta Ads, and SEM strategies. Be ready to discuss specific campaigns you've managed, especially in the home services niche. Highlight your experience with lead generation and how you've driven results in competitive markets.
✨Showcase Your Data Skills
Since this role involves a lot of data-driven decision-making, be prepared to talk about how you've used analytics tools like Google Analytics and GoHighLevel. Bring examples of how you've tracked performance, optimised campaigns, and improved metrics like CPL and ROAS.
✨Communicate Clearly
This job requires clear communication with both clients and internal teams. Practice explaining complex ad strategies in simple terms. During the interview, demonstrate your ability to share actionable insights without any fluff — they’ll appreciate your straightforward approach.
✨Be Ready for Problem-Solving
Expect questions that test your problem-solving skills. Think of scenarios where you've had to troubleshoot campaign issues or optimise underperforming ads. Show them how you approach challenges with a data-driven mindset and quick action.
