At a Glance
- Tasks: Create engaging Meta ad copy and static graphics for a paid test project.
- Company: Join a dynamic team running a popular Irish ancestry newsletter.
- Benefits: Paid test assignment with potential for ongoing work and competitive rates.
- Why this job: Showcase your creativity and make an impact in heritage storytelling.
- Qualifications: Experience in Meta ads, copywriting, and ad creative is essential.
- Other info: Work remotely with flexible hours, collaborating with a passionate team.
The predicted salary is between 1200 - 1800 Β£ per month.
We run a large Irish ancestry newsletter with a paid membership behind it. We are looking for talented Meta ad creatives (copy + static graphics) for a paid test project. This is a trial assignment. We will hire multiple freelancers and give them the same brief. If performance and collaboration are strong, this will turn into ongoing work. We prefer contractors working in Ireland/UK time zones (or within a couple of hours).
About Us
- A free Irish ancestry newsletter with a large global audience
- A paid membership community helping people explore Irish roots
- A mix of heritage storytelling + genealogy education
Our audience:
- Mostly 50β70+ years old
- Strong US, UK, Australia presence
- Interested in Irish ancestry, family history, identity, heritage
- Emotionally connected to Ireland
We are performance-driven and track conversions carefully.
Campaign Goal
Cold traffic β Free newsletter sign-up. We are not selling directly in these ads. We are acquiring qualified leads that later convert to buy our books and paid memberships. Success = high CTR + low CPC & CPL relative to our current account average.
Deliverables:
Meta Ad CopyProvide:
- 3 Primary Text variations
- 3 Headlines
- 3 Description lines
Each variation should represent a distinct angle:
- Identity ("You might be more Irish than you thinkβ¦")
- Lost family story
- Common surname hook
- Emotional homeland connection
- Practical research breakthrough
Provide 3 static ad concepts to go with the copy:
- 1:1 format
- Clear hook in first 3 seconds of visual attention
- Designed for feed performance
- Include copy direction layered on image
You must provide:
- Final design
- Editable file (Canva preferably)
- Explanation of the hook strategy
We value:
- Clear hooks (no generic copy)
- Direct-response style
- Strong emotional angles
- Clean readable design
- Copy written for an average 65 y.o. audience
- Understanding of Meta feed behaviour
We do NOT want:
- Generic brand awareness fluff
- Over-designed "agency style" creatives
- Vague inspirational copy
- Overly modern Gen-Z tone
To Apply
Please include:
- 3 examples of Meta ads you created that drove measurable results
- Brief explanation of your hook strategy in those examples
- Confirmation you can complete the test within 7 days
- Your time zone
- Your rate for this test assignment
Shortlisted candidates will receive full brand assets + deeper brief.
Payment
This is a paid test. Budget range: $150 per candidate. We will hire 2β4 freelancers for the test. Ongoing monthly work available for top performers. Contract duration of less than 1 month.
Mandatory skills: meta ads, Copywriting, Ad Creative, Facebook Ad Campaign, Newsletter, Ad Copy.
Meta Ads Creative employer: FreelanceJobs
Contact Detail:
FreelanceJobs Recruiting Team
StudySmarter Expert Advice π€«
We think this is how you could land Meta Ads Creative
β¨Tip Number 1
Get your portfolio ready! Showcase your best Meta ad creatives that really drove results. We want to see your unique angles and how you hooked your audience. Make sure to highlight the emotional connections in your work!
β¨Tip Number 2
When you apply, donβt just send your work; tell us about your hook strategy! We love hearing how you think and what makes your ads tick. This is your chance to show us your creative process and how you connect with our audience.
β¨Tip Number 3
Timing is everything! Since we prefer contractors in the Ireland/UK time zones, make sure to mention your availability. We want to collaborate smoothly, so let us know when you can jump on board!
β¨Tip Number 4
Apply through our website for a better chance! It helps us keep track of all applicants and ensures youβre considered for ongoing work if you impress us. Plus, itβs super easy to do!
We think you need these skills to ace Meta Ads Creative
Some tips for your application π«‘
Show Off Your Best Work: When applying, make sure to include 3 examples of Meta ads you've created that really drove results. We want to see your creativity and how you can connect with our audience, so pick your best pieces!
Explain Your Hook Strategy: Don't just show us your work; tell us the thought process behind it! A brief explanation of your hook strategy will help us understand how you think and how you can engage our audience effectively.
Be Clear and Concise: Keep your application straightforward. We appreciate clarity, so avoid any fluff and get straight to the point about your skills and experience. Remember, weβre looking for direct-response style!
Apply Through Our Website: Make sure to submit your application through our website. Itβs the easiest way for us to keep track of everything and ensures your application gets the attention it deserves!
How to prepare for a job interview at FreelanceJobs
β¨Know Your Audience
Before the interview, take some time to understand the target audience for the Meta ads. Since theyβre mostly 50β70+ years old and emotionally connected to Ireland, think about how your copy can resonate with their experiences and interests.
β¨Showcase Your Best Work
Bring along examples of your previous Meta ads that have driven measurable results. Make sure to highlight the hook strategy you used in each example, as this will demonstrate your understanding of what works in ad performance.
β¨Be Ready to Discuss Angles
Prepare to discuss different angles you could take for the ads, like identity or emotional connections to Ireland. Think creatively about how to present these ideas in a way that stands out and captures attention.
β¨Understand the Metrics
Familiarise yourself with key performance indicators like CTR, CPC, and CPL. Be ready to talk about how you would track these metrics and optimise your campaigns to ensure high performance, as this is crucial for the role.