Meta Ads Creative

Meta Ads Creative

Freelance 1200 - 1800 Β£ / month (est.) Home office (partial)
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At a Glance

  • Tasks: Create engaging Meta ad copy and static graphics for a paid test project.
  • Company: Join a dynamic team running a popular Irish ancestry newsletter.
  • Benefits: Paid test assignment with potential for ongoing work and competitive rates.
  • Why this job: Showcase your creativity and make an impact in heritage storytelling.
  • Qualifications: Experience in Meta ads, copywriting, and ad creative is essential.
  • Other info: Work remotely with flexible hours, collaborating with a passionate team.

The predicted salary is between 1200 - 1800 Β£ per month.

We run a large Irish ancestry newsletter with a paid membership behind it. We are looking for talented Meta ad creatives (copy + static graphics) for a paid test project. This is a trial assignment. We will hire multiple freelancers and give them the same brief. If performance and collaboration are strong, this will turn into ongoing work. We prefer contractors working in Ireland/UK time zones (or within a couple of hours).

About Us

  • A free Irish ancestry newsletter with a large global audience
  • A paid membership community helping people explore Irish roots
  • A mix of heritage storytelling + genealogy education

Our audience:

  • Mostly 50–70+ years old
  • Strong US, UK, Australia presence
  • Interested in Irish ancestry, family history, identity, heritage
  • Emotionally connected to Ireland

We are performance-driven and track conversions carefully.

Campaign Goal

Cold traffic β†’ Free newsletter sign-up. We are not selling directly in these ads. We are acquiring qualified leads that later convert to buy our books and paid memberships. Success = high CTR + low CPC & CPL relative to our current account average.

Deliverables:

Meta Ad Copy

Provide:

  • 3 Primary Text variations
  • 3 Headlines
  • 3 Description lines

Each variation should represent a distinct angle:

  • Identity ("You might be more Irish than you think…")
  • Lost family story
  • Common surname hook
  • Emotional homeland connection
  • Practical research breakthrough
Static Creatives (3)

Provide 3 static ad concepts to go with the copy:

  • 1:1 format
  • Clear hook in first 3 seconds of visual attention
  • Designed for feed performance
  • Include copy direction layered on image

You must provide:

  • Final design
  • Editable file (Canva preferably)
  • Explanation of the hook strategy
What Good Looks Like

We value:

  • Clear hooks (no generic copy)
  • Direct-response style
  • Strong emotional angles
  • Clean readable design
  • Copy written for an average 65 y.o. audience
  • Understanding of Meta feed behaviour

We do NOT want:

  • Generic brand awareness fluff
  • Over-designed "agency style" creatives
  • Vague inspirational copy
  • Overly modern Gen-Z tone

To Apply

Please include:

  • 3 examples of Meta ads you created that drove measurable results
  • Brief explanation of your hook strategy in those examples
  • Confirmation you can complete the test within 7 days
  • Your time zone
  • Your rate for this test assignment

Shortlisted candidates will receive full brand assets + deeper brief.

Payment

This is a paid test. Budget range: $150 per candidate. We will hire 2–4 freelancers for the test. Ongoing monthly work available for top performers. Contract duration of less than 1 month.

Mandatory skills: meta ads, Copywriting, Ad Creative, Facebook Ad Campaign, Newsletter, Ad Copy.

Meta Ads Creative employer: FreelanceJobs

Join a dynamic team that values creativity and performance, where your skills as a Meta Ads Creative will directly contribute to engaging a global audience passionate about Irish ancestry. We foster a collaborative work culture that prioritises personal growth and offers ongoing opportunities for top performers, all while operating within the supportive time zones of Ireland and the UK. With a focus on meaningful storytelling and emotional connections, this role not only allows you to showcase your talent but also to make a real impact in the lives of our members.
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Contact Detail:

FreelanceJobs Recruiting Team

StudySmarter Expert Advice 🀫

We think this is how you could land Meta Ads Creative

✨Tip Number 1

Get your portfolio ready! Showcase your best Meta ad creatives that really drove results. We want to see your unique angles and how you hooked your audience. Make sure to highlight the emotional connections in your work!

✨Tip Number 2

When you apply, don’t just send your work; tell us about your hook strategy! We love hearing how you think and what makes your ads tick. This is your chance to show us your creative process and how you connect with our audience.

✨Tip Number 3

Timing is everything! Since we prefer contractors in the Ireland/UK time zones, make sure to mention your availability. We want to collaborate smoothly, so let us know when you can jump on board!

✨Tip Number 4

Apply through our website for a better chance! It helps us keep track of all applicants and ensures you’re considered for ongoing work if you impress us. Plus, it’s super easy to do!

We think you need these skills to ace Meta Ads Creative

Meta Ads
Copywriting
Ad Creative
Facebook Ad Campaign
Newsletter Creation
Ad Copy Development
Graphic Design
Audience Targeting
Performance Tracking
Emotional Storytelling
Direct-Response Marketing
Visual Attention Strategies
Canva Proficiency
Time Management

Some tips for your application 🫑

Show Off Your Best Work: When applying, make sure to include 3 examples of Meta ads you've created that really drove results. We want to see your creativity and how you can connect with our audience, so pick your best pieces!

Explain Your Hook Strategy: Don't just show us your work; tell us the thought process behind it! A brief explanation of your hook strategy will help us understand how you think and how you can engage our audience effectively.

Be Clear and Concise: Keep your application straightforward. We appreciate clarity, so avoid any fluff and get straight to the point about your skills and experience. Remember, we’re looking for direct-response style!

Apply Through Our Website: Make sure to submit your application through our website. It’s the easiest way for us to keep track of everything and ensures your application gets the attention it deserves!

How to prepare for a job interview at FreelanceJobs

✨Know Your Audience

Before the interview, take some time to understand the target audience for the Meta ads. Since they’re mostly 50–70+ years old and emotionally connected to Ireland, think about how your copy can resonate with their experiences and interests.

✨Showcase Your Best Work

Bring along examples of your previous Meta ads that have driven measurable results. Make sure to highlight the hook strategy you used in each example, as this will demonstrate your understanding of what works in ad performance.

✨Be Ready to Discuss Angles

Prepare to discuss different angles you could take for the ads, like identity or emotional connections to Ireland. Think creatively about how to present these ideas in a way that stands out and captures attention.

✨Understand the Metrics

Familiarise yourself with key performance indicators like CTR, CPC, and CPL. Be ready to talk about how you would track these metrics and optimise your campaigns to ensure high performance, as this is crucial for the role.

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