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- Tasks: Create a sophisticated logo and brand identity for a premium real estate marketplace.
- Company: Join a forward-thinking team in an emerging Latin American market.
- Benefits: Short contract duration with potential for future projects.
- Why this job: Showcase your design skills and make a mark in the real estate industry.
- Qualifications: Experience in logo design and corporate brand identity is essential.
- Other info: Work on a project that values data transparency and professionalism.
The predicted salary is between 30000 - 42000 £ per year.
We're building a real estate marketplace in an emerging market in Latin America that aggregates property listings from multiple agents and enables buyers to compare price per square meter (m²) across neighborhoods. We need a designer who can create a logo and brand identity system that communicates trust, professionalism, and sophistication — think investment-grade, not classified ads. The brand should feel like it belongs next to a financial platform or a premium prop tech company, not a generic listings site.
Our project is positioning itself as the serious, authoritative real estate portal. The name refers to the universal unit of measurement in real estate. Our core differentiation is data transparency: comparing price per m² across properties and zones.
Main tagline: "Cada metro cuadrado, una oportunidad." (Every square meter, an opportunity.)
Brand positioning: Professional, trustworthy, investment-oriented, modern. The visual language should speak to real estate agents, property investors, and serious buyers — not bargain hunters.
What We Need
- Primary Logo
- Must incorporate the m² symbol (superscript 2) as a central design element — this is non-negotiable. The m² is our visual signature.
- The symbol should feel like a natural part of the logomark, not a forced addition.
- Must work at all sizes: favicon (16px), mobile header, desktop, and print.
- Clean, geometric, minimal. No clip art. No house icons. No rooftops. No keys.
- Think: the precision of a unit of measurement meets the elegance of a financial brand.
- Brand Identity Package
- Logo in full color, monochrome (dark/light backgrounds), and single-color versions.
- Color palette application guide (we have a defined palette).
- Typography pairing recommendation (we're leaning toward Playfair Display + IBM Plex Sans but open to alternatives that match the direction).
- Logo clear space rules and minimum size specifications.
- Favicon and social media avatar versions.
- Brand mark (icon only) for app icon and watermark use.
- Additional
- Business card mockup.
- Social media profile/cover mockups (Instagram, WhatsApp Business).
- Simple brand guidelines document (2-3 pages).
Contract duration of less than 1 month.
Mandatory skills: Logo Design, Corporate Brand Identity, Brand Guidelines, Digital Marketing Materials, Icon Design, Brand Identity Design.
Logo & Brand Identity Design for Premium Real Estate Marketplace employer: FreelanceJobs
Contact Detail:
FreelanceJobs Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Logo & Brand Identity Design for Premium Real Estate Marketplace
✨Tip Number 1
Network like a pro! Reach out to people in the real estate and design industries. Attend events, join online forums, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your work! Create a stunning portfolio that highlights your logo and brand identity designs. Make sure it’s easy to navigate and showcases your best pieces. We recommend using platforms like Behance or even your own website to make it shine.
✨Tip Number 3
Tailor your pitch! When you get the chance to chat with potential employers, make sure to align your skills with their needs. For this role, emphasise your understanding of creating sophisticated and professional brand identities that communicate trust.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our team. Don’t miss out on this opportunity!
We think you need these skills to ace Logo & Brand Identity Design for Premium Real Estate Marketplace
Some tips for your application 🫡
Show Off Your Creativity: When you're crafting your application, let your creativity shine! We want to see how you can bring our brand vision to life through your design skills. Don't hold back—show us your unique style and approach!
Tailor Your Portfolio: Make sure to include work that aligns with our project needs. Highlight any previous logo and brand identity designs you've done, especially those that convey professionalism and sophistication. This will help us see how you fit into our vision.
Be Clear and Concise: Keep your written application straightforward and to the point. We appreciate clarity, so make sure to communicate your ideas effectively without unnecessary fluff. Remember, we’re looking for a designer who can convey complex concepts simply!
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to keep track of all applications and ensures you don’t miss out on any important updates. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at FreelanceJobs
✨Know Your Design Principles
Before the interview, brush up on your design principles, especially those related to logo and brand identity. Be ready to discuss how you can incorporate the m² symbol into a clean and minimal design that communicates professionalism and trust.
✨Showcase Relevant Work
Prepare a portfolio that highlights your previous work in logo design and brand identity. Make sure to include projects that reflect sophistication and investment-grade aesthetics, as this is what the company is looking for.
✨Understand the Brand Positioning
Familiarise yourself with the company's brand positioning and tagline. Be prepared to explain how your design choices will align with their vision of being a serious, authoritative real estate portal that appeals to property investors and serious buyers.
✨Ask Insightful Questions
During the interview, ask questions that show your interest in the project and your understanding of the market. Inquire about their target audience's preferences or how they envision the brand evolving, which will demonstrate your commitment to creating a tailored brand identity.
