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- Tasks: Manage and optimise LinkedIn paid campaigns to generate qualified leads.
- Company: ScanAlign, a premium diagnostic imaging service based in Harley Street, London.
- Benefits: Flexible remote work, potential for part-time or freelance hours, and room to scale.
- Why this job: Join a dynamic team and make a real impact in healthcare marketing.
- Qualifications: Proven experience with LinkedIn Ads and strong analytical skills.
- Other info: Opportunity for growth in a fast-paced, innovative environment.
The predicted salary is between 20 - 30 £ per hour.
Location: Remote (UK hours)
Type: Freelance or Part-time (with room to scale)
Company: ScanAlign (Harley Street, London)
ScanAlign is a private diagnostic imaging service based on Harley Street, London. We run a premium patient journey that starts with a free initial consultation and, where clinically appropriate, progresses to advanced full-body imaging and a detailed reporting pathway. We are looking for a LinkedIn paid specialist who can generate qualified leads with clean tracking and consistent, measurable performance.
What You Will Own
You will plan, build, manage, and optimise LinkedIn paid campaigns end-to-end, with a focus on lead quality, cost efficiency, and compliant healthcare-style messaging. This is not a set-and-forget role. We want someone who tests quickly, reports clearly, and improves performance week by week.
Key Responsibilities
- Build and manage LinkedIn campaigns including Lead Gen Forms and landing page conversion campaigns.
- Develop audience strategy including job titles, seniority, interests, retargeting, and audience expansion.
- Create structured A/B testing frameworks across creatives, hooks, offers, and funnel steps.
- Write and iterate ad copy that is clear, confident, and compliant for a medical-style service.
- Improve conversion rate across the full funnel from ad to booking and show-up.
- Set up and maintain tracking including Insight Tag, event setup, conversion attribution, UTMs, and CRM integration.
- Run retargeting campaigns for warm audiences including site visitors and video viewers.
- Provide weekly reporting outlining performance, actions taken, learnings, and next tests.
- Identify wasted spend quickly and reallocate budget to high-performing campaigns.
What Success Looks Like in the First 30 Days
- Tracking confirmed end-to-end including LinkedIn, website, booking events, and CRM.
- At least 2 to 3 audience angles live with structured testing.
- Creative testing cadence established with new variations launched weekly.
- Clear weekly performance report covering spend, cost per lead, lead quality, booking rate, show-up rate, and next actions.
Requirements
- Proven experience running LinkedIn Ads with measurable performance outcomes.
- Strong direct-response thinking including hooks, offer framing, and conversion optimisation.
- Comfortable with analytics, attribution, UTMs, and conversion event tracking.
- Experience improving lead quality, not just reducing cost per lead.
- Clear communication and fast execution.
- Experience in healthcare, medical services, high-ticket services, or regulated industries is a bonus.
Tools and Platforms
- LinkedIn Campaign Manager, LinkedIn Insight Tag, Google Analytics (GA4), Google Tag Manager, landing page optimisation tools, and CRM tracking workflows. Experience with GoHighLevel is a plus.
How to Apply
- A short introduction outlining your niche and strengths.
- Two to three examples of LinkedIn campaigns you have managed including results and budget range.
- A brief explanation of your approach to lead quality and tracking.
- Your monthly retainer or hourly rate and availability.
Contract duration of 1 to 3 months, with 30 hours per week.
Mandatory skills: LinkedIn
LinkedIn Paid Marketing Expert employer: FreelanceJobs
Contact Detail:
FreelanceJobs Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land LinkedIn Paid Marketing Expert
✨Tip Number 1
Get your LinkedIn profile in tip-top shape! Make sure it reflects your expertise in paid marketing and showcases your past successes. A polished profile can catch the eye of potential employers and make you stand out.
✨Tip Number 2
Network like a pro! Connect with industry professionals, join relevant groups, and engage in discussions. This can lead to referrals and insider info about job openings that might not be advertised.
✨Tip Number 3
Don’t just apply; follow up! After submitting your application through our website, drop a message to the hiring manager or recruiter. A little nudge can show your enthusiasm and keep you on their radar.
✨Tip Number 4
Prepare for interviews by practising common questions related to LinkedIn ads and lead generation. Be ready to discuss your strategies and results in detail. Confidence and clarity can really set you apart!
We think you need these skills to ace LinkedIn Paid Marketing Expert
Some tips for your application 🫡
Nail Your Introduction: Start with a short and snappy introduction that highlights your niche and strengths. We want to see your personality shine through, so don’t be afraid to let us know what makes you unique!
Show Off Your Campaigns: When sharing examples of LinkedIn campaigns you've managed, be specific about the results and budget range. We love numbers, so include metrics that showcase your success in generating leads and optimising performance.
Explain Your Approach: In your application, give us a brief explanation of how you tackle lead quality and tracking. We’re looking for clear, confident communication that shows you understand the importance of clean tracking and measurable outcomes.
Be Transparent About Rates: Don’t forget to include your monthly retainer or hourly rate along with your availability. Being upfront helps us understand if we’re on the same page, so let’s keep it clear and simple!
How to prepare for a job interview at FreelanceJobs
✨Know Your LinkedIn Ads Inside Out
Before the interview, make sure you brush up on your knowledge of LinkedIn Ads. Be ready to discuss specific campaigns you've managed, including the strategies you used and the results achieved. This will show that you not only understand the platform but can also deliver measurable outcomes.
✨Showcase Your Analytical Skills
Since this role requires a strong grasp of analytics and tracking, prepare to talk about how you've used data to optimise campaigns in the past. Bring examples of how you've set up tracking, analysed performance, and made data-driven decisions to improve lead quality.
✨Demonstrate Your Creative Side
The job involves writing ad copy and creating engaging campaigns, so be ready to share your creative process. Discuss how you approach A/B testing for creatives and what methods you use to ensure your messaging is compliant yet compelling for a medical audience.
✨Prepare Questions About Their Goals
Interviews are a two-way street! Prepare insightful questions about ScanAlign's current marketing goals and challenges. This shows your genuine interest in the company and helps you understand how you can contribute to their success right from the start.
