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- Tasks: Set up and manage LinkedIn Ads campaigns to generate leads for shelters in Canada.
- Company: Join a client-focused team dedicated to making a difference in vulnerable communities.
- Benefits: Flexible work hours, remote opportunities, and a chance to impact lives positively.
- Why this job: Use your LinkedIn Ads expertise to drive meaningful change and support essential services.
- Qualifications: Experience with LinkedIn marketing, lead generation, and campaign management is essential.
- Other info: Contract duration of 1 to 3 months, with 30 hours per week.
The predicted salary is between 24000 - 36000 £ per year.
Hiring on behalf of a client who needs someone with LinkedIn Ads experience, especially in lead generation. The target market is institutions in Canada - shelters for vulnerable people (homeless shelters, domestic abuse victims, etc.). The client is trying to generate leads for their own line of bulk furniture (primarily "bunkable" beds) for shelters (possibly along with mattresses and mattress protectors, possibly in a bundle).
The initial approach discussed was lead generation forms direct from LinkedIn Ads, and the leads go to the client's sales team who will follow up to close. The original media buyer who was supposed to take on this campaign said they may need to run traffic campaigns to "feed" data to the account first, then pivot to lead generation forms once an audience is acquired. However, whatever gets the results is acceptable.
The campaign timeline was initially set to two months - it’s a trial to see if they want to continue and invest more into the campaign. If they get only 2 or 3 sales in that two months, it’s enough, and they will scale the campaign significantly - they just have a lot of hesitation about trusting paid advertising again.
You will set up and manage the campaign(s). Communications will go through us to the client. Flexible on work and communication hours (we are on Eastern Time). We want to be as hands-off as possible. However, if you need assets (images, videos from the client, etc.) we can provide them. A full marketing profile is also available for this campaign if it helps.
Contract duration of 1 to 3 months, with 30 hours per week.
Mandatory skills:
- LinkedIn Lead Generation
- LinkedIn Marketing
- Email Marketing
- LinkedIn Profile Optimization
- LinkedIn Campaign Manager
- Marketing Automation
- Lead Generation
- Social Media Marketing
- Administrative Support
- LinkedIn Profile Creation
- LinkedIn Recruiting
- LinkedIn Sales Navigator
- Ad Campaign
- Campaign Management
LinkedIn Ads employer: FreelanceJobs
Contact Detail:
FreelanceJobs Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land LinkedIn Ads
✨Tip Number 1
Get your LinkedIn profile in tip-top shape! Make sure it showcases your experience with LinkedIn Ads and lead generation. A polished profile can catch the eye of potential employers and show them you mean business.
✨Tip Number 2
Network like a pro! Reach out to connections in the industry, especially those who work with institutions or in the non-profit sector. Let’s leverage our network to find opportunities that might not be advertised yet.
✨Tip Number 3
Don’t just apply; engage! When you find a job that fits, comment on their posts or share relevant content. This shows your interest and expertise, making you stand out from the crowd.
✨Tip Number 4
Apply through our website for a smoother process! We’re here to help you every step of the way, so don’t hesitate to reach out if you need any assistance with your application or have questions about the role.
We think you need these skills to ace LinkedIn Ads
Some tips for your application 🫡
Show Off Your LinkedIn Skills: Make sure to highlight your experience with LinkedIn Ads and lead generation in your application. We want to see how you've successfully managed campaigns before, especially if you've worked with institutions or similar target markets.
Tailor Your Application: Don’t just send a generic application! Take the time to tailor your CV and cover letter to reflect the specific needs of our client. Mention your understanding of their target market and how you can help generate leads for their bulk furniture line.
Be Clear About Your Approach: In your application, outline your strategy for setting up and managing the campaign. We’re looking for someone who can think critically about the initial traffic campaigns and pivot to lead-gen forms effectively, so share your thoughts on that!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, we love seeing applications come in directly!
How to prepare for a job interview at FreelanceJobs
✨Know Your LinkedIn Ads Inside Out
Make sure you brush up on your LinkedIn Ads knowledge before the interview. Understand how lead generation works specifically on this platform, and be ready to discuss strategies for targeting institutions in Canada. Familiarise yourself with the nuances of running campaigns that cater to vulnerable populations.
✨Showcase Your Success Stories
Prepare to share specific examples of past LinkedIn Ads campaigns you've managed, especially those focused on lead generation. Highlight any successes you've had in similar sectors or with similar target markets, as this will demonstrate your capability and build trust with the client.
✨Be Ready to Discuss Campaign Strategies
Since the client is looking for someone who can set up and manage campaigns effectively, be prepared to discuss your approach to both traffic campaigns and lead-gen forms. Explain how you would gather data initially and pivot to lead generation once the audience is established.
✨Communicate Clearly and Confidently
As communication will go through us to the client, it's essential to demonstrate your ability to communicate clearly and confidently during the interview. Practice articulating your thoughts on campaign management and how you would handle any challenges that arise, ensuring the client feels reassured about your expertise.
