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- Tasks: Create a cute yet premium branding system for our ice cream brand.
- Company: Join a trendy ice cream brand focused on modern aesthetics.
- Benefits: Flexible hours, creative freedom, and a chance to showcase your design skills.
- Why this job: Blend playful and luxurious design elements in a fun, social-media-friendly environment.
- Qualifications: Experience in food packaging design and a strong portfolio.
- Other info: Contract lasts less than a month with exciting creative challenges.
The predicted salary is between 24000 - 36000 £ per year.
We are looking for a creative and detail-oriented designer to develop a cohesive branding and packaging system for our ice cream brand.
Our aesthetic direction:
- Cute but premium
- Soft pastel blue & pastel pink color palette
- Clean, modern, Instagram-friendly
- Minimal but luxurious
We want a designer who understands how to balance playful and premium in one identity.
Scope of Work
- Ice Cream Cups • 90 ml cup design • 120 ml cup design (Full wrap artwork for printing)
- Ice Cream Tub Stickers Two sizes: • 20 cm x 5 cm • 15 cm x 5 cm (These are band-style stickers wrapping around takeaway gelato tubs. Vinyl Adhesive, matte lamination, rectangle stripe)
- Ice Cream Cone Paper Wrap Custom printed paper sleeve for waffle cones.
- Supermarket Ice Cream Tub Design Full packaging design for retail distribution (larger format tub). 1 size, 500ml.
- Loyalty Card Design Example concept: Buy 10 tubs → Get 1 free (We are open to creative layout ideas.)
- Takeaway Packaging • Takeaway box (pizza-style 22x22x4cm - a creative message inside the box too is required.)
Design Direction
- Pastel blue & pastel pink as primary colors
- Premium typography
- Minimal layouts
- Strong brand consistency across all items
- Something cute but elevated (not childish)
The brand should feel:
- Boutique
- Modern
- Social-media friendly
- High quality
Deliverables
- Print-ready files (CMYK, 300dpi)
- Editable source files (AI / PSD)
- Proper bleed and dielines
- Mockups for presentation
- Organized final files
Ideal Designer
- Experience in food & beverage packaging
- Strong understanding of print production
- Portfolio with pastel / premium branding
- Able to create a cohesive system, not random designs
Contract duration of less than 1 month.
Mandatory skills: Graphic Design, Corporate Brand Identity, Digital Marketing Materials, Brand Positioning, Brand Guidelines, Adobe Illustrator, Branding.
Icecream parlor branding employer: FreelanceJobs
Contact Detail:
FreelanceJobs Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Icecream parlor branding
✨Tip Number 1
Get your portfolio in tip-top shape! Make sure it showcases your best work, especially projects that align with the cute but premium vibe we're after. Highlight any experience in food and beverage packaging to really catch our eye.
✨Tip Number 2
Network like a pro! Reach out to fellow designers or industry contacts who might have insights into our brand. A personal connection can make all the difference when it comes to landing that interview.
✨Tip Number 3
Be ready to chat about your design process! We want to know how you balance playful and premium in your work. Prepare some examples of how you've tackled similar challenges in the past.
✨Tip Number 4
Apply through our website for the best chance! It shows you're serious about joining our team and makes it easier for us to keep track of your application. Plus, we love seeing candidates who take that extra step!
We think you need these skills to ace Icecream parlor branding
Some tips for your application 🫡
Show Off Your Creativity: When you're applying, make sure to showcase your unique design style. We want to see how you can blend cute and premium in your portfolio. Include examples that reflect the pastel colour palette and modern aesthetics we’re after!
Tailor Your Application: Don’t just send a generic application! Take the time to tailor your CV and cover letter to highlight your experience with food and beverage packaging. We love seeing how you can create cohesive branding systems, so make that clear!
Be Detail-Oriented: Pay attention to the details in your application. We’re looking for someone who understands print production and can deliver high-quality work. Make sure your files are organised and meet our specifications to show us you’re the right fit!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep everything organised and makes it easier for you to track your application. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at FreelanceJobs
✨Showcase Your Portfolio
Make sure to bring a well-organised portfolio that highlights your best work, especially projects that align with the cute but premium aesthetic. Include examples of branding and packaging designs that use pastel colours and modern layouts to demonstrate your understanding of the job requirements.
✨Understand the Brand's Vision
Before the interview, take some time to research the ice cream brand and its competitors. Be ready to discuss how you can balance playful and premium elements in your designs. This shows that you’re not just a designer, but someone who can contribute to the brand's identity.
✨Prepare for Design Challenges
Think about potential design challenges you might face when creating cohesive branding across various items like cups, tubs, and takeaway packaging. Be prepared to discuss your thought process and how you would tackle these challenges during the interview.
✨Ask Insightful Questions
At the end of the interview, don’t hesitate to ask questions about the brand’s target audience or their vision for future products. This shows your genuine interest in the role and helps you understand how to tailor your designs to meet their expectations.
