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- Tasks: Lead Google Shopping strategy and optimise campaigns for a vast product catalogue.
- Company: Dynamic Ecommerce marketplace based in Africa, specialising in beauty and wellness.
- Benefits: Flexible hours, competitive pay, and the chance to shape a growing marketplace.
- Why this job: Join a fast-paced team and make a real impact on ecommerce success.
- Qualifications: 5+ years in Google Ads, with experience managing large SKUs and ecommerce metrics.
- Other info: Contract role with potential for growth in an emerging market.
The predicted salary is between 13 - 16 £ per hour.
We are an Ecommerce marketplace based in Africa, managing 20,000+ SKUs across skincare, hair, makeup, and wellness. We are entering our structured paid acquisition phase and are looking for an experienced Google Shopping expert who understands large catalog ecommerce and marketplace dynamics.
You will lead the strategy and execution of:
- Google Merchant Center setup & optimization
- Feed structure for 20,000+ SKUs
- Google Shopping campaigns
- Performance Max campaigns
- ROAS optimization
- Budget scaling strategy
- Design custom label strategy (margin, bestseller, category tiers)
- Build scalable campaign structure for a large catalog
- Implement Performance Max correctly (segmented, not full-feed blind push)
- Optimize bidding strategy based on SKU-level margin
- Set up conversion tracking properly
- Create reporting dashboard (ROAS, CPA, AOV, category performance)
- Advise on hero SKU selection for paid campaigns
- Ensure compliance for supplements & health-related ads
Must have:
- 5+ years running Google Ads for ecommerce
- Proven experience managing 5,000+ SKUs
- Deep Google Merchant Center experience
- Performance Max expertise
- Strong understanding of ecommerce profitability metrics
Bonus:
- Experience in beauty / health ecommerce
- Marketplace experience (not just single-brand stores)
- Experience in emerging markets
Contract duration of 1 to 3 months with 30 hours per week.
Mandatory skills: Google Ads, Google Analytics, Pay Per Click Advertising, Google Shopping, PPC Campaign Setup & Management
Google Shopping employer: FreelanceJobs
Contact Detail:
FreelanceJobs Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Google Shopping
✨Tip Number 1
Network like a pro! Reach out to people in the ecommerce and Google Shopping space. Use LinkedIn, attend industry events, or join relevant online communities. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past Google Shopping campaigns and results. Highlight your experience with large catalog management and performance metrics. This will make you stand out when we’re looking for someone who knows their stuff.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of Google Merchant Center and Performance Max. Be ready to discuss your strategies for optimising ROAS and scaling budgets. We want to see that you can hit the ground running!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows us you’re genuinely interested in joining our team and contributing to our growth in the ecommerce marketplace.
We think you need these skills to ace Google Shopping
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the job description. Highlight your experience with Google Shopping and managing large SKUs, as we want to see how you can bring value to our ecommerce marketplace.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share specific examples of your past successes with Google Ads and Performance Max campaigns. We love seeing how you've tackled challenges in the past.
Showcase Relevant Skills: Don’t forget to emphasise your skills in Google Merchant Center and ecommerce profitability metrics. We’re looking for someone who can hit the ground running, so make it clear how your expertise aligns with our needs.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at FreelanceJobs
✨Know Your Stuff
Make sure you brush up on your Google Shopping and Merchant Center knowledge. Familiarise yourself with the latest trends in ecommerce, especially around managing large catalogues like the 20,000+ SKUs mentioned. Being able to discuss specific strategies you've used in the past will show you're the right fit.
✨Showcase Your Experience
Prepare to talk about your previous roles where you've managed Google Ads for ecommerce. Highlight your experience with Performance Max campaigns and how you've optimised ROAS and budget scaling. Use concrete examples to illustrate your successes and how they relate to the job at hand.
✨Understand the Market
Since this role is focused on an African ecommerce marketplace, do a bit of research on the dynamics of the market. Be ready to discuss how you would approach the unique challenges and opportunities in emerging markets, particularly in the beauty and health sectors.
✨Prepare Questions
Interviews are a two-way street! Prepare insightful questions about their current strategies and challenges. This not only shows your interest but also gives you a chance to demonstrate your expertise in areas like SKU-level margin optimisation and compliance for health-related ads.
