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- Tasks: Set up targeted Google Search campaigns for a luxury jewelry store.
- Company: Join a dynamic team focused on high-impact local search marketing.
- Benefits: Gain hands-on experience with a competitive budget and potential for ongoing work.
- Why this job: Perfect opportunity to showcase your skills in a niche market with luxury goods.
- Qualifications: Experience in local search campaigns and small-budget optimisation is essential.
- Other info: Short-term contract with a chance to impress for future projects.
The predicted salary is between 30000 - 42000 £ per year.
We are launching two highly targeted Google Search campaigns for a luxury jewelry store in Boca Raton, FL:
- Rolex / Luxury Watch Buying Campaign
- Gold Buying Campaign
This is a setup-only project. We do NOT need ongoing management right now. We need a clean, strategic, properly structured build from day one. After a 30-day test phase, we may offer ongoing management if performance meets expectations.
Budget Context
Ad Budget: $500 per campaign (trial phase). This is a proof-of-concept test. The campaigns must be built tightly and efficiently to protect budget. We are not experimenting broadly. We are running disciplined, high-intent local search campaigns.
Scope of Work (Setup Only)
You will:
- Build 2 separate Google Search campaigns (Gold + Rolex)
- Create tightly structured ad groups (exact + phrase match only)
- Implement provided keyword lists
- Implement provided negative keyword lists
- Set up call extensions, sitelinks, structured snippets, callouts
- Configure conversion tracking (form + call tracking)
- Ensure correct geo targeting (hyper-local radius)
- Configure bidding strategy appropriately for small budget
- QA everything before launch
You will NOT:
- Run Performance Max
- Run Display or YouTube
- Use broad match in initial phase
- Expand geography without approval
- Add experimental traffic types
What We Already Have
- Keyword strategy defined
- Negative keyword lists prepared
- Ad copy prepared
- Landing pages built
- Campaign structure mapped out
- 30-day optimization plan ready
We need clean technical execution.
What We Are Looking For
You must have experience with:
- Local search campaigns
- Small-budget optimization
- High-intent keyword structuring
- Call-heavy lead generation
- Conversion tracking setup
- Google Tag Manager (preferred)
Bonus if you have experience with:
- Jewelry stores
- Gold buying
- Luxury goods
- Watch buying
Important: We need someone who understands:
- Match type discipline
- Negative keyword strategy
- Budget protection
- Hyper-local targeting
- High-ticket psychology
If you default to broad match + automation, this is not the right fit.
To Apply, Please Answer:
- If you had a $500 budget targeting "sell gold Boca Raton," how would you structure the campaign?
- Would you start with broad match? Why or why not?
- How would you ensure call tracking and form tracking are working properly?
- What mistakes cause small local campaigns to fail?
- Have you set up campaigns for local service or luxury businesses before? Brief example.
Contract duration of less than 1 month.
Mandatory skills: Google Ads, PPC Campaign Setup & Management, Pay Per Click Advertising
Google Ads Search Setup Specialist employer: FreelanceJobs
Contact Detail:
FreelanceJobs Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Google Ads Search Setup Specialist
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or other platforms. Let them know you're on the hunt for a Google Ads Search Setup Specialist role. You never know who might have a lead or can refer you to someone looking for your skills.
✨Tip Number 2
Get ready for interviews by practising common questions related to local search campaigns and budget optimisation. We recommend doing mock interviews with friends or using online resources to sharpen your responses. Confidence is key!
✨Tip Number 3
Showcase your expertise! Create a portfolio or case studies of past campaigns you've managed, especially if they relate to luxury goods or local businesses. This will help you stand out and demonstrate your ability to deliver results.
✨Tip Number 4
Apply directly through our website! It’s the best way to ensure your application gets seen. Plus, it shows your enthusiasm for the role. Don’t forget to tailor your application to highlight your experience with high-intent keyword structuring and conversion tracking.
We think you need these skills to ace Google Ads Search Setup Specialist
Some tips for your application 🫡
Show Your Expertise: Make sure to highlight your experience with local search campaigns and small-budget optimisation. We want to see how you've tackled similar projects in the past, so don’t hold back on those details!
Be Clear and Concise: When answering our application questions, keep your responses straightforward and to the point. We appreciate clarity, especially when it comes to technical setups and strategies.
Tailor Your Answers: Relate your answers to the specifics of our job description. If you’ve worked with luxury goods or jewellery before, let us know! It’s all about showing us why you’re the perfect fit for this role.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves.
How to prepare for a job interview at FreelanceJobs
✨Know Your Stuff
Make sure you’re well-versed in Google Ads, especially local search campaigns. Brush up on your knowledge of match types, negative keywords, and budget protection strategies. Being able to discuss these topics confidently will show that you understand the nuances of the role.
✨Prepare for the Questions
Anticipate the questions they might ask based on the job description. For instance, be ready to explain how you would structure a campaign with a $500 budget targeting 'sell gold Boca Raton'. Having clear, structured answers will demonstrate your strategic thinking.
✨Showcase Relevant Experience
If you’ve worked with luxury goods or local service businesses before, make sure to highlight those experiences. Share specific examples of campaigns you’ve set up, focusing on how you achieved results within tight budgets. This will help them see you as a perfect fit for their needs.
✨Ask Smart Questions
At the end of the interview, don’t forget to ask insightful questions. Inquire about their expectations for the 30-day test phase or how they define success for the campaigns. This shows your genuine interest in the role and helps you gauge if it’s the right fit for you.
