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- Tasks: Manage Google Ads campaigns to boost direct hotel bookings and generate quality leads.
- Company: Join a dynamic hotel booking service focused on reducing third-party dependencies.
- Benefits: Flexible contract, opportunity for long-term partnership, and a chance to showcase your skills.
- Why this job: Make a real impact by driving direct bookings and optimising high-converting campaigns.
- Qualifications: Experience in hotel or travel-related Google Ads campaigns and strong understanding of buyer intent.
- Other info: Looking for a long-term partner with proven results in performance marketing.
The predicted salary is between 36000 - 60000 £ per year.
We are looking for an experienced Google Ads expert to help us generate direct hotel bookings and high-quality leads for our hotel booking service. Our goal is to reduce dependency on third-party platforms and increase direct reservations through well-structured, high-converting Google Ads campaigns.
Project Scope
- Setting up and managing Google Ads campaigns (Search & Performance Max if needed)
- Conducting deep high-intent keyword research (e.g., "book hotel in [city]", "best hotel near me", etc.)
- Creating proper campaign and ad group structure
- Building strong negative keyword strategy
- Writing compelling and persuasive ad copy focused on bookings
- Optimizing for conversions (calls, form submissions, direct bookings)
- Improving CTR, Quality Score, and lowering cost per booking
Ideal Candidate Should Have
- Proven experience in hotel, travel, or hospitality industry campaigns
- Strong understanding of buyer intent in local and travel searches
- Experience generating direct bookings (not just traffic)
- Clear knowledge of conversion tracking setup
- Ability to provide reports and optimization insights
Please Include in Your Proposal
- Previous experience with hotel or travel-related Google Ads campaigns
- Results you have achieved (ROAS, Cost per Booking, Conversion Rate, etc.)
- Example of campaign structure you typically use
- Your strategy to increase direct bookings over OTA platforms
We are looking for a long-term partner who understands performance marketing and can help scale bookings profitably. If you have experience running successful hotel campaigns, we would love to work with you. Contract duration of 1 to 3 months.
Mandatory skills: Google Ads, PPC Campaign Setup & Management, Google Analytics, Lead Generation, Marketing Strategy
Google Ads Expert Needed for Hotel Booking Service employer: FreelanceJobs
Contact Detail:
FreelanceJobs Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Google Ads Expert Needed for Hotel Booking Service
✨Tip Number 1
Network like a pro! Reach out to your connections in the hotel and travel industry. Attend events, join online forums, and engage on social media. You never know who might have a lead or a referral for that perfect Google Ads role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your previous Google Ads campaigns, especially those related to hotels or travel. Highlight your results, like ROAS and conversion rates, to grab attention and prove you can deliver.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of buyer intent and conversion tracking. Be ready to discuss your strategies for optimising campaigns and increasing direct bookings. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for talented individuals like you. Make sure your application stands out by tailoring it to the specific needs of the hotel booking service.
We think you need these skills to ace Google Ads Expert Needed for Hotel Booking Service
Some tips for your application 🫡
Show Off Your Experience: Make sure to highlight your previous experience with hotel or travel-related Google Ads campaigns. We want to see the results you've achieved, like ROAS and Cost per Booking, so don’t hold back!
Be Specific About Your Strategy: When you describe your strategy for increasing direct bookings, be as detailed as possible. We love to see a clear plan that shows how you can help us reduce our dependency on third-party platforms.
Craft Compelling Ad Copy: Since writing persuasive ad copy is key, give us a taste of your skills. Include examples of ad copy you've created that focused on driving bookings. Show us how you can make our ads stand out!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensures you’re considered for this exciting opportunity.
How to prepare for a job interview at FreelanceJobs
✨Know Your Google Ads Inside Out
Make sure you brush up on your Google Ads knowledge, especially around hotel and travel campaigns. Be ready to discuss specific strategies you've used in the past, like how you structured your campaigns or optimised for conversions.
✨Showcase Your Results
Prepare to share concrete examples of your previous successes. Highlight metrics like ROAS, cost per booking, and conversion rates. This will demonstrate your ability to generate direct bookings and not just traffic.
✨Understand Buyer Intent
Familiarise yourself with high-intent keywords relevant to the hotel industry. Be prepared to discuss how you conduct keyword research and how it influences your campaign structure and ad copy.
✨Be Ready to Discuss Optimisation Strategies
Think about how you would improve CTR and Quality Score for the campaigns. Have a few optimisation insights ready to share, as this shows you’re proactive and results-driven.
