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For Companies At a Glance
- Tasks: Lead marketing for a groundbreaking dating, travel, and entertainment platform.
- Company: Join a pioneering team creating a new category in the market.
- Benefits: Flexible hours, remote work, and potential for significant compensation growth.
- Why this job: Shape a cultural moment and make a real impact in a booming industry.
- Qualifications: 10+ years in marketing leadership with a builder mentality.
- Other info: Part-time commitment initially, scaling to full-time post-launch.
The predicted salary is between 72000 - 108000 £ per year.
We're building something that's never existed before. This isn't a typical freelance gig, it's a founding-team opportunity for a builder, not a bystander. We're creating a new category at the intersection of dating, travel, and entertainment. Our Phase 1 MVP is complete. Now we need the marketing leader who will make this a cultural moment.
The Product: Details shared after initial conversation.
You’ll Build From Zero:
- Complete brand and go-to-market strategy
- Content flywheel: the product generates media that drives organic acquisition
- Community-led growth
- Creator partnerships and influencer strategy
- Marketing and experiential activations
- PR and earned media engine
- Founder-led content strategy
The Opportunity: This is a ground-floor leadership role with significant long-term upside. Compensation structure evolves as the company grows. We'll walk through the full picture in conversation, including how this role transitions to a market-rate CMO package (£150–200K+) as we hit revenue and funding milestones. All marketing expenses are covered by the company from day one.
We’re Looking For:
- 10+ years marketing leadership (consumer tech, travel, or entertainment preferred)
- Track record building brands from zero to launch
- Content marketing and organic growth expertise
- Understanding of B2C acquisition in competitive markets
- Proven ability creating viral campaigns or content
- Builder mentality, you want to own outcomes and shape a company, not just fill a seat
Commitment: 5–10 hrs/week initially (part-time while employed is fine). Scales to full-time post-launch. Weekly strategy sessions with CEO. Remote, async-friendly.
Why This Matters: The dating app market hit £6.18B in 2024, but 79% of Gen Z reports burnout. The market is desperate for alternatives. We're not competing with Tinder, Hinge, or Bumble — we're creating an entirely new category. Our marketing advantage: the product itself generates content that markets itself. No massive paid acquisition budgets. Just creativity, community, and storytelling.
Contract duration: More than 6 months, with 30 hours per week.
Mandatory skills: Marketing Strategy, Public Relations, Internet Marketing.
Founding CMO employer: FreelanceJobs
Contact Detail:
FreelanceJobs Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Founding CMO
✨Tip Number 1
Network like a pro! Reach out to people in your industry, attend events, and connect with potential collaborators. We all know that sometimes it’s not just what you know, but who you know that can land you that dream role.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past work and achievements. We want to see your creativity and how you’ve built brands from the ground up, so make sure it’s easy for us to find!
✨Tip Number 3
Be proactive! Don’t wait for job postings to appear. Reach out directly to companies you admire, like us at StudySmarter, and express your interest. A well-timed email can open doors you didn’t even know existed.
✨Tip Number 4
Prepare for conversations! Research the company and come armed with ideas on how you can contribute. We love seeing candidates who are passionate and ready to shape the future with us, so show us what you’ve got!
We think you need these skills to ace Founding CMO
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the role shine through. We want to see that you’re not just looking for any job, but that you’re genuinely excited about building something new in the dating, travel, and entertainment space.
Tailor Your Experience: Make sure to highlight your relevant experience in marketing leadership, especially in consumer tech, travel, or entertainment. We’re looking for someone who has built brands from scratch, so share specific examples of your past successes that align with our vision.
Be Creative: Since we’re all about creativity and storytelling, don’t be afraid to showcase your unique approach in your application. Whether it’s through your writing style or the ideas you present, we want to see how you think outside the box.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our founding team!
How to prepare for a job interview at FreelanceJobs
✨Understand the Vision
Before your interview, dive deep into the company's mission and vision. They’re not just looking for a marketer; they want someone who can build a brand from scratch. Familiarise yourself with the intersection of dating, travel, and entertainment to show you’re on board with their unique approach.
✨Showcase Your Builder Mentality
This role is all about ownership and creativity. Prepare examples from your past where you’ve taken initiative and built something from the ground up. Highlight your experience in launching brands or campaigns that resonate with audiences, especially in competitive markets.
✨Prepare for Strategic Discussions
Since this is a leadership role, be ready to discuss your marketing strategies in detail. Think about how you would approach the go-to-market strategy and community-led growth. Bring ideas on content flywheels and influencer partnerships that could work for them.
✨Emphasise Cultural Fit
They’re looking for someone who fits into their innovative culture. Be authentic and express your passion for creating cultural moments. Share your thoughts on how you can contribute to building a community around their product and why you believe in their mission.
