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- Tasks: Transform B2B Google Ads campaigns to drive measurable results and lead generation.
- Company: Dynamic company focused on performance-driven marketing.
- Benefits: Flexible budget for expert talent, clear KPIs, and potential for ongoing work.
- Why this job: Join a results-oriented team and showcase your Google Ads expertise.
- Qualifications: Proven experience in Google Ads with a data-driven approach.
- Other info: Immediate start available; contract duration of 1 to 3 months.
The predicted salary is between 36000 - 60000 £ per year.
We are looking for an experienced Google Ads specialist to take over and transform a B2B account. This is not for beginners or generalists — we need someone who can deliver measurable results.
Current Situation:
- Account has 3 months of data running maximize clicks strategy
Goal:
- Build conversion-focused campaigns targeting high-intent and lower-intent keywords with measurable ROI
What We Expect:
- Deep keyword research to identify high-intent and mid-intent opportunities
- Two-pronged strategy using broad and phrase match effectively
- Dynamic text replacement and responsive search ads
- Strong ad copywriting based on data, not AI-generated generic text
- A/B testing on ads and landing pages to improve CTR and conversions
- Campaign structure that separates high intent, mid/low intent, and prospecting
Key Requirements:
- Proven track record generating real B2B leads via Google Ads
- Expert in Google Ads, Performance Max, Search campaigns
- Experience with conversion tracking setup, UTM tagging, and analytics
- Data-driven, analytical approach, must interpret historical data and optimize campaigns for CPL and ROI
- Strong communication and reporting
Terms & Budget:
- Willing to pay setup + 30-day management
- Preference: No results, no pay — we want measurable lead generation
- Must provide clear projections and KPIs upfront
- Budget flexible for expert-level talent
Mandatory skills: Google Ads, PPC Campaign Setup & Management, Pay Per Click Advertising, Google Analytics, Conversion Rate Optimization, Campaign Optimization
Expert Google Ads Specialist – Conversion-Focused Campaigns employer: FreelanceJobs
Contact Detail:
FreelanceJobs Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Expert Google Ads Specialist – Conversion-Focused Campaigns
✨Tip Number 1
Get your networking game on! Reach out to industry contacts, attend relevant events, and join online forums. The more people you know, the better your chances of landing that Google Ads specialist gig.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best campaigns and results. Use data to back up your claims — after all, we want to see those measurable results that will impress potential employers.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of conversion-focused strategies. Be ready to discuss how you’d tackle their specific needs, like dynamic text replacement and A/B testing. We want to hear your thought process!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace Expert Google Ads Specialist – Conversion-Focused Campaigns
Some tips for your application 🫡
Show Off Your Expertise: Make sure to highlight your proven track record with Google Ads in your application. We want to see real examples of how you've generated B2B leads and delivered measurable results, so don’t hold back!
Be Data-Driven: Since we’re all about results, include specific metrics and data from past campaigns. Talk about your experience with conversion tracking and how you’ve optimised campaigns based on historical data. Numbers speak louder than words!
Tailor Your Approach: Don’t just send a generic application. We’re looking for someone who understands our needs, so customise your message to reflect how you’d tackle the specific challenges mentioned in the job description. Show us you’ve done your homework!
Keep It Professional Yet Personal: While we love a friendly tone, make sure your application maintains professionalism. Address the key requirements directly and express your enthusiasm for the role. And remember, apply through our website for the best chance!
How to prepare for a job interview at FreelanceJobs
✨Know Your Stuff
Make sure you’re well-versed in Google Ads and can discuss your past campaigns in detail. Be ready to explain how you’ve used dynamic text, responsive ads, and two-pronged keyword strategies to achieve measurable results.
✨Showcase Your Data Skills
Prepare to talk about your analytical approach. Bring examples of how you've interpreted historical data to optimise campaigns for cost per lead (CPL) and return on investment (ROI). This will show that you can deliver the results they’re after.
✨Set Clear Expectations
Be upfront about what you can achieve in the first 30 days. Outline your expected results and key performance indicators (KPIs) clearly. This aligns with their 'no results, no pay' philosophy and shows you’re confident in your abilities.
✨Communicate Effectively
Strong communication is key. Prepare to discuss how you’ll report on campaign performance and keep them updated. This will demonstrate your commitment to transparency and collaboration, which is crucial for building trust.
