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- Tasks: Design a new logo and colour scheme for a cutting-edge defence startup.
- Company: Innovative Finnish defence company focused on next-gen situation awareness.
- Benefits: Short-term contract with creative freedom and impactful work.
- Why this job: Shape the brand identity of a high-tech company making a difference.
- Qualifications: Experience in logo design, brand identity, and graphic design.
- Other info: Opportunity to work in a dynamic environment with a focus on trust and technology.
The predicted salary is between 3000 - 4200 £ per month.
We are looking for a new logo and colour scheme for a Finnish defence startup. Our company is a Finland based high-tech defence company that builds a next generation situation awareness platform for both civil and military use. The platform allows its users to monitor their surroundings with a wide variety of data sources, such as cameras, drones and other sensors.
The company is renewing its brand and the key task in this process is redesign of the logo. The current logo is not suitable for the company going forward. The new logo should consist of two parts: a mark describing planet earth protected/surveiled by a dome and the name of the company written all caps in serif font. The primary colour of the logo is deep blue, as in the Finnish flag.
However, it needs to be stated that the company must not be confused with Finnish state or official instances; the logo should be inspired by them instead of copying from them. Besides white and deep blue, a set of colours should be defined to be used in slide decks and website. They should have proper WCAG AA level contrast against black, blue and other dark colours, or white and other bright colours.
The assignment does not include designing website or slide deck templates, but the logo should be shown in real context including digital and physical form (banners, flags, etc.) so that its usability can be verified. The potential clients of the company include defence forces of various nations and companies owning, operating or protecting high-value infrastructure, such as electricity networks, airports, harbours, etc.
The brand needs to show/resonate trustworthiness, clarity and technological advancement without showing those explicitly. It needs to work both in military and corporate environments and resonate with decision makers.
In practical terms, we need the following versions of the logo: colour, monochrome, black, white in both vector and bitmap format.
Contract duration of less than 1 month.
Mandatory skills: Logo Design, Brand Identity & Guidelines, Corporate Brand Identity, Brand Positioning, Graphic Design
Design a new logo for a defence startup employer: FreelanceJobs
Contact Detail:
FreelanceJobs Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Design a new logo for a defence startup
✨Tip Number 1
Get your portfolio ready! Make sure it showcases your best logo designs and brand identities. We want to see your creativity and how you can bring a fresh perspective to the defence startup's vision.
✨Tip Number 2
Network like a pro! Reach out to industry professionals on LinkedIn or attend design meetups. We can help you connect with others who might know about opportunities or even refer you directly to the company.
✨Tip Number 3
Prepare for the pitch! If you get an interview, be ready to discuss your design process and how you approach brand identity. We want to hear your thought process and how you can align with the company's goals.
✨Tip Number 4
Apply through our website! It’s the easiest way to ensure your application gets seen. Plus, we’re always looking for talented designers who can make a difference in the defence sector.
We think you need these skills to ace Design a new logo for a defence startup
Some tips for your application 🫡
Show Off Your Creativity: When you're applying for this logo design gig, let your creativity shine! Include a portfolio that showcases your best work, especially any logos or brand identities you've designed before. We want to see how you can bring our vision to life!
Follow the Brief: Make sure you read the job description carefully and address all the key points. We’re looking for a logo that resonates with trustworthiness and technological advancement, so tailor your application to show how you can meet these needs.
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and make sure your ideas are easy to understand. This will help us see your thought process and how you approach design challenges.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of all applications and ensures you don’t miss out on any important updates from us. We can’t wait to see what you’ve got!
How to prepare for a job interview at FreelanceJobs
✨Know the Company Inside Out
Before your interview, make sure you research the defence startup thoroughly. Understand their mission, values, and the specifics of their situation awareness platform. This will help you tailor your design ideas to align with their brand identity and show that you're genuinely interested in what they do.
✨Prepare Your Design Portfolio
Bring a well-organised portfolio showcasing your best logo designs and brand identity projects. Make sure to include examples that demonstrate your understanding of colour schemes and how they can convey trustworthiness and technological advancement. Be ready to discuss your design process and the rationale behind your choices.
✨Think About Usability in Context
Since the logo needs to work in both digital and physical formats, think about how your designs will look on various materials like banners and flags. Prepare mock-ups or visualisations to illustrate your ideas during the interview. This shows that you can think beyond just the logo itself and consider its application in real-world scenarios.
✨Ask Insightful Questions
At the end of the interview, don’t hesitate to ask questions about the company’s vision for the new logo and how they see it fitting into their overall branding strategy. This not only demonstrates your interest but also gives you valuable insights that can inform your design approach if you get the job.
