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- Tasks: Create impactful ad concepts for a DTC skincare brand focused on body acne.
- Company: Dynamic skincare brand with a focus on performance-driven creativity.
- Benefits: Flexible contract, opportunity to shape creative strategy, and work in a fast-paced environment.
- Why this job: Join us to revolutionise skincare marketing and make a real difference in people's lives.
- Qualifications: Experience in DTC marketing, strong copywriting skills, and a knack for creative strategy.
- Other info: Contract role with potential for growth and innovation in a supportive team.
The predicted salary is between 24000 - 36000 £ per year.
We are looking for a high-level Creative Strategist who understands that scaling isn’t about volume — it’s about increasing creative hit rate. We run a DTC brand focused on back acne/body acne and need someone who can:
- Develop performance-driven creative concepts for Meta (primary platform)
- Research customer psychology (pain points, embarrassment, confidence, lifestyle impact)
- Turn insights into strong hooks, angles, and structured ad concepts
- Build testing roadmaps and iteration plans
- Break down winning ads and turn them into more winners
This is not a "pretty content" role. This is performance creative built to convert.
You should:
- Have experience with DTC / skincare / problem-solution products
- Understand creative testing frameworks
- Know how to improve hit rate through structured iteration
- Think in funnels (cold, warm, retargeting)
- Be comfortable working fast and shipping weekly concepts
Bonus if you understand sensitive categories and how to market them without getting flagged.
When applying, include:
- How you approach creative strategy for a problem-aware audience
- 2–3 examples of ads you strategized that performed
- Your experience with Meta-first brands
We are building a real creative system — not just launching random ads. Contract duration of 1 to 3 months, with 40 hours per week.
Mandatory skills: Marketing Strategy, Copywriting, Creative Writing, Creative Strategy, Ad Creative.
Creative Strategist for DTC Skincare Brand employer: FreelanceJobs
Contact Detail:
FreelanceJobs Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Creative Strategist for DTC Skincare Brand
✨Tip Number 1
Get to know the brand inside out! Research their products, values, and target audience. This will help you tailor your approach and show them you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Connect with people in the industry on LinkedIn or attend relevant events. You never know who might have a lead or can put in a good word for you.
✨Tip Number 3
Prepare for interviews by practising your pitch. Be ready to discuss your creative strategies and how you've tackled similar challenges in the past. Confidence is key!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step.
We think you need these skills to ace Creative Strategist for DTC Skincare Brand
Some tips for your application 🫡
Show Us Your Creative Strategy: When you apply, make sure to highlight how you approach creative strategy for a problem-aware audience. We want to see your thought process and how you tackle challenges in the skincare space.
Share Your Winning Ads: Include 2-3 examples of ads you've strategised that performed well. This is your chance to showcase your skills and demonstrate how you can turn insights into strong hooks and structured ad concepts.
Talk About Your Meta Experience: Don’t forget to mention your experience with Meta-first brands. We’re looking for someone who knows the ins and outs of this platform and can develop performance-driven creative concepts that convert.
Apply Through Our Website: We encourage you to apply through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at FreelanceJobs
✨Know Your Audience
Before the interview, dive deep into understanding the target audience for the skincare brand. Research their pain points and lifestyle impacts related to back and body acne. This will help you articulate how your creative strategies can resonate with them.
✨Showcase Your Creative Process
Prepare to discuss your approach to developing performance-driven creative concepts. Bring examples of past campaigns where you turned insights into successful ads. Highlight how you built testing roadmaps and iterated on ideas to improve hit rates.
✨Funnel Thinking is Key
Be ready to explain how you think in terms of marketing funnels. Discuss your experience with cold, warm, and retargeting audiences, and how you tailor creative strategies for each stage. This shows you understand the full customer journey.
✨Emphasise Performance Over Aesthetics
Remember, this role is about performance creative, not just pretty content. Be prepared to discuss how you've successfully created ads that convert, especially in sensitive categories. Share specific metrics or results to back up your claims.
