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- Tasks: Create a luxurious brand strategy and visual identity for a premium hair extension line.
- Company: Exciting startup focused on quality, sustainability, and long-term brand equity.
- Benefits: Flexible hours, creative freedom, and the chance to shape a new brand.
- Why this job: Join us to define a high-end brand that resonates with consumers and stylists alike.
- Qualifications: Proven experience in brand strategy and visual identity, especially in beauty or luxury sectors.
- Other info: Fast-paced project with a 2-3 week timeline and potential for ongoing collaboration.
The predicted salary is between 36000 - 60000 £ per year.
We are launching a new premium hair extension brand and are looking for a Brand Strategist & Identity Designer who can handle both the strategic thinking and the visual execution. This brand must feel elevated, luxurious, modern, and commercially strong. We are not looking for "pretty design" alone. We need clarity, positioning, and market direction.
We prefer someone who can unify both strategy and identity to ensure no translation gaps between thinking and execution. We are building a high-end hair extension brand focused on quality, sustainability, and long-term brand equity.
We are looking for someone who can define:
- Brand Strategy (The Thinking)
- Brand positioning (where we sit in the market)
- Brand purpose & mission
- Brand values & promise
- Brand story & narrative
- Target audience psychology (especially stylists + premium consumers)
- Tone of voice
- Logo system
- Colour palette
- Typography
- Visual direction & mood boards
- Brand guidelines
- Packaging direction
- Application across web and social
Output: A complete brand strategy + visual identity guide.
What We Need From You
- Portfolio showing BOTH strategy and visual identity work
- Experience with beauty, fashion, lifestyle, or luxury brands
- Clear outline of your process
- Timeline + pricing structure
- Ability to work efficiently (we have supplier meetings overseas soon)
Project Details
- Timeline: 2–3 weeks
- Budget: Please submit your pricing
- Project Type: Complex startup foundation project
- Contract duration of 1 to 3 months, with 30 hours per week.
Mandatory skills: Brand Positioning, Brand Development, Corporate Branding, Packaging Design, Creative Direction, Brand Consulting, Brand Strategy, Brand Identity Design, Logo Design, Brand Guidelines
Brand Strategist employer: FreelanceJobs
Contact Detail:
FreelanceJobs Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Strategist
✨Tip Number 1
Get your portfolio in tip-top shape! Make sure it showcases both your strategic thinking and visual execution. We want to see how you’ve tackled brand positioning and identity in the past, especially in the beauty or luxury sectors.
✨Tip Number 2
Network like a pro! Reach out to industry contacts and attend events where you can meet potential employers. We know that personal connections can often lead to job opportunities, so don’t be shy!
✨Tip Number 3
Prepare for interviews by practising your pitch. Be ready to discuss your process and how you unify strategy with visual identity. We want to hear about your approach to brand storytelling and audience psychology!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Brand Strategist
Some tips for your application 🫡
Showcase Your Dual Skills: Make sure your portfolio highlights both your strategic thinking and visual execution. We want to see how you can blend these two aspects seamlessly, so don’t hold back on showcasing your best work!
Be Clear and Concise: When outlining your process, keep it straightforward. We appreciate clarity, so make sure we can easily follow your thought process from strategy to execution. This will help us understand how you think and work.
Tailor Your Application: Don’t just send a generic application! Tailor your materials to reflect our brand’s focus on luxury, sustainability, and quality. Show us that you understand our vision and how you can contribute to it.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at FreelanceJobs
✨Know Your Brand Inside Out
Before the interview, dive deep into the brand's mission, values, and target audience. Understand what makes this premium hair extension brand unique and be ready to discuss how your strategic thinking can elevate its identity in the market.
✨Showcase Your Dual Skills
Prepare a portfolio that highlights both your strategic and visual identity work. Make sure to include examples that demonstrate your ability to unify strategy with execution, as this is crucial for the role.
✨Be Ready to Discuss Process
Outline your creative process clearly during the interview. Be prepared to explain how you approach brand positioning, narrative development, and visual execution, as well as how you ensure alignment between these elements.
✨Understand the Market Landscape
Research the beauty and luxury market trends, especially around hair extensions. Be ready to discuss how you would position the brand against competitors and appeal to both stylists and premium consumers.
