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- Tasks: Create a vibrant brand identity for an innovative children's learning platform.
- Company: Join BlueCat AI, a mission-driven team empowering young minds in the AI age.
- Benefits: Flexible hours, creative freedom, and the chance to shape future leaders.
- Why this job: Make a real impact by designing for a platform that inspires critical thinking in kids.
- Qualifications: 5+ years in brand design, strong portfolio, and experience with children's products.
- Other info: Contract role with potential for growth in a dynamic, creative environment.
The predicted salary is between 24000 - 36000 £ per year.
We are building BlueCat AI, an innovative learning platform that empowers children ages 8-12 to understand, question, and shape artificial intelligence. We are seeking a talented brand designer or agency to create our complete visual identity from the ground up. Our platform features an AI companion (a friendly blue cat character) that guides children through interactive learning experiences focused on critical thinking, creativity, and ethical decision-making in the AI age.
Our mission: Empower young minds to become thoughtful creators and leaders in an AI-driven world — not just passive consumers of technology.
Scope of Work:
- Logo Design
- Primary logo (full version with wordmark)
- Secondary logo (icon/symbol only)
- Monochrome versions (black, white)
- Favicon and app icon variations
- Multiple concept options (3-5 initial directions)
- Brand Identity Guidelines
- Color palette (primary, secondary, accent colors)
- Typography system (headings, body text, special use)
- Logo usage rules (spacing, minimum sizes, prohibited uses)
- Visual style guide (imagery direction, illustration style)
- Tone of voice guidelines (optional but appreciated)
- Core Visual Assets
- BlueCat character/mascot design (the AI companion)
- Character expressions/poses (happy, thinking, celebrating, etc.)
- Icon set for common UI elements icons
- Pattern or texture library for backgrounds
- Application Examples
- Mobile app splash screen mockup
- Social media profile images and banner templates
- Business card design
- Email signature template
- Presentation template (PowerPoint/Google Slides)
Requirements
Must Have:
- 5+ years of brand identity design experience
- Portfolio showing complete brand identity projects
- Experience designing for children's products, EdTech, or family audiences
- Strong character/mascot design skills
- Proficiency in vector illustration (Adobe Illustrator, Figma)
- Excellent communication in English
- Ability to provide multiple creative directions
Nice to Have:
- Experience with mobile app branding
- Motion/animation capabilities (for character)
- Understanding of accessibility in design
- Previous work with AI/tech products
- Experience with MENA region brands
Contract duration of 1 to 3 months, with 30 hours per week.
Mandatory skills: Graphic Design, Logo Design, Brand Guidelines, Brand Positioning, Digital Marketing Materials, Branding Template, Brand Identity Design, Brand Strategy
Brand Identity Designer for Children\'s Learning Platform employer: FreelanceJobs
Contact Detail:
FreelanceJobs Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Identity Designer for Children\'s Learning Platform
✨Tip Number 1
Get your portfolio in tip-top shape! Make sure it showcases your best work, especially projects that align with children's products or EdTech. We want to see your creativity shine through, so include a variety of styles and concepts.
✨Tip Number 2
Network like a pro! Reach out to other designers, join relevant online communities, and attend industry events. We can’t stress enough how valuable connections can be in landing that dream role, so don’t be shy!
✨Tip Number 3
Prepare for interviews by researching the company and its mission. Understand our focus on empowering children in the AI space, and think about how your design philosophy aligns with that. We love candidates who are genuinely passionate about what we do!
✨Tip Number 4
Apply directly through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows us you’re serious about joining our team and contributing to our mission.
We think you need these skills to ace Brand Identity Designer for Children\'s Learning Platform
Some tips for your application 🫡
Show Off Your Portfolio: Make sure to include a link to your portfolio that showcases your best brand identity projects. We want to see your creativity and how you've tackled similar challenges, especially in children's products or EdTech.
Tailor Your Application: When applying, customise your application to highlight your experience with character design and branding for kids. We love seeing how you can connect with our mission of empowering young minds!
Be Clear and Concise: Keep your written application clear and to the point. We appreciate well-structured applications that make it easy for us to see your skills and experience without wading through unnecessary fluff.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to shape the future of learning.
How to prepare for a job interview at FreelanceJobs
✨Know Your Audience
Before the interview, take some time to understand the target audience for the brand identity you're designing. Since this role focuses on children aged 8-12, think about what appeals to them visually and emotionally. This will help you tailor your design ideas and show that you truly grasp the mission of empowering young minds.
✨Showcase Relevant Work
Make sure your portfolio highlights projects that align with the job description. Include examples of brand identities you've created for children's products or educational platforms. If you have experience with character design, like mascots or friendly characters, be sure to feature that prominently!
✨Prepare for Creative Challenges
Expect to discuss how you would approach the various aspects of the job, such as logo design and brand guidelines. Think about how you can present multiple creative directions and be ready to explain your thought process behind each one. This shows your versatility and ability to adapt to feedback.
✨Communicate Clearly
Since excellent communication is a must-have for this role, practice articulating your design choices and concepts clearly. Be prepared to discuss your design philosophy and how it aligns with the company's mission. This will demonstrate your passion for the project and your ability to collaborate effectively.
