At a Glance
- Tasks: Drive customer acquisition and optimise digital performance through PPC and affiliate marketing.
- Company: Join Truespeed, a rapidly growing broadband provider with a collaborative culture.
- Benefits: Enjoy a competitive salary, hybrid working, private healthcare, and various lifestyle perks.
- Other info: Exciting opportunity to shape marketing strategy in a dynamic environment.
- Why this job: Make a real impact on customer growth while working with data-driven strategies.
- Qualifications: 3-4 years in digital marketing with strong analytical and project management skills.
The predicted salary is between 50000 - 50000 £ per year.
Location: Bath
Salary: Up to £50,000 per annum
Contract: Full-time, Permanent
Working Pattern: Hybrid – 3 days in the office and 2 days working from home.
About Truespeed
We're Truespeed, and we're growing fast! Following our second merger in just 12 months, we've expanded from a mid-sized South West broadband provider into a national, multi-brand business, now reaching more than 420,000 homes across the South West, East of England, North West and West Midlands. It's an exciting time to join us. We're a small, collaborative marketing team with plenty of opportunity to share ideas, take ownership and make a real difference. We're looking for an experienced Digital Marketing & Performance Manager to help drive customer acquisition, improve digital performance and support our continued growth.
The Role
Reporting to the Head of Growth, you'll take ownership of our key performance marketing channels, particularly PPC and affiliate marketing, with a strong focus on turning website traffic into new customers. This is a hands-on, data-driven role for someone who enjoys understanding customer behaviour, analysing performance and identifying opportunities to improve conversion rates. You'll look beyond simply increasing advertising spend, identifying ways to improve results through smarter targeting, better landing pages, stronger calls to action and an optimised customer journey. You'll also contribute to wider marketing strategy as our network and brands continue to grow.
Key Responsibilities
- Own and optimise PPC campaigns, including budget management, forecasting and performance against CPA, orders and return on advertising spend.
- Manage affiliate partnerships, including price comparison websites and networks, monitoring performance, lead quality, tracking and payouts.
- Manage regional, brand and non-brand PPC activity across our expanding network.
- Optimise landing pages and customer journeys, including building and updating pages in WordPress and applying SEO best practice.
- Analyse website, campaign and CRM data to understand traffic sources, lead quality and customer drop-off.
- Identify and deliver conversion rate optimisation (CRO) opportunities through testing, targeting and improvements to the customer journey.
- Manage external agencies and partners, ensuring activity delivers against agreed objectives.
- Produce weekly and monthly performance reports, providing clear insights and recommendations for growth.
- Contribute to wider marketing strategy, including activity across our brands and customer retention.
- Keep up to date with competitor activity and industry trends, sharing ideas and insights with the team.
About You
We're looking for a commercially minded, proactive digital marketer who combines strong analytical skills with a hands-on approach. You'll ideally have:
- At least 3–4 years' experience in digital marketing, ideally within a performance or acquisition-focused role.
- Strong knowledge of PPC, SEO, paid social, UX and conversion rate optimisation.
- Experience managing multi-channel campaigns and delivering measurable results, including leads, conversions, CPA and ROI.
- A good understanding of customer journeys, audience segmentation and targeted campaign delivery.
- Experience using website analytics, campaign data and CRM insights to inform decisions and improve performance.
- Confidence in managing marketing budgets and forecasting.
- Experience briefing and managing external agencies or digital partners.
- Strong project management, communication and stakeholder management skills.
- A data-led mindset, with the confidence to challenge existing approaches and turn insights into actionable recommendations.
- Experience with WordPress would be an advantage.
What We Offer
- Competitive salary of up to £50,000 per annum.
- Hybrid working – 3 days in the office and 2 days from home.
- Bath office location.
- Free on-site parking.
- Private healthcare.
- A range of wellbeing, lifestyle and financial benefits, including 24/7 online GP access.
Ready to Join Us?
This is a fantastic opportunity to join a growing business at an exciting stage of its journey, take ownership of key digital channels and make a tangible impact on customer acquisition and business growth. If you're passionate about digital performance, love working with data and enjoy turning insights into results, we'd love to hear from you! Apply today and be part of Truespeed's next chapter.
Please note: You must have valid authorisation to work in the United Kingdom, as we are unable to offer sponsorship for this position. No agencies, please.
Digital Marketing & Performance Manager - Bath employer: Freedom Truespeed Group
Freedom Truespeed Group is committed to providing a supportive work culture with various benefits aimed at employee wellbeing. The company promotes professional growth through diverse career opportunities and a hybrid working model.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing & Performance Manager - Bath
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Freedom Truespeed Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Freedom Truespeed Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Freedom Truespeed Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Freedom Truespeed Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing & Performance Manager - Bath
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Freedom Truespeed Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Freedom Truespeed Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Freedom Truespeed Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Freedom Truespeed Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Freedom Truespeed Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Freedom Truespeed Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
