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- Tasks: Lead a dynamic team to drive growth through innovative marketing strategies.
- Company: Freedman International helps brands launch successful international campaigns with over 30 years of expertise.
- Benefits: Enjoy a collaborative culture, direct access to leadership, and the freedom to build your own team.
- Why this job: Shape the future of a respected global business while working with top-tier brands like Meta and Fitbit.
- Qualifications: Proven experience in B2B marketing and business development, especially in agency or consultancy settings.
- Other info: This is a senior 'player-coach' role with significant influence on company strategy.
The predicted salary is between 43200 - 72000 ÂŁ per year.
We’re looking for a commercially minded, strategic New Business & Marketing Director to lead a high-impact growth function at Freedman International. You’ll build and manage a combined team of marketers and business developers, supported by top-tier external partners.
Your remit: develop and execute campaigns that attract interest from senior global marketers at international brands, and generate a predictable pipeline of high-value opportunities. Reporting to the CMO, this is a senior “player-coach” role with a clear line of sight to the CEO and wider leadership team.
This is a senior “player-coach” role – ideal for someone with agency-side experience who knows how to activate well-defined positioning, identify the right targets, and open the right doors.
What you’ll be responsible for:
- Designing and executing a commercial growth strategy aligned with revenue targets and key market sectors
- Leading and mentoring a cross-functional team of 5 (2 marketers, 3 BDs), supported by external partners
- Developing multi-channel campaigns (content, events, digital, partnerships) to drive qualified opportunities
- Building visibility and authority in our space through thought leadership, strategic PR and speaking opportunities
- Managing and optimising our go-to-market systems (HubSpot, reporting, pipeline intelligence)
- Bringing strategic insight to the leadership team to guide investment, focus and messaging
- Opening new doors through trusted networks, referrals, and industry engagement – not spammy outbound
You’ll likely have:
- Proven experience leading combined marketing and BD functions in a B2B agency, consultancy, or creative services environment
- A strong understanding of how international brands buy marketing services – especially relationship-led, strategic engagements
- Demonstrated success building campaigns that drive brand equity and pipeline, not just clicks
- Deep fluency with modern sales/marketing tooling (HubSpot essential), reporting and team workflows
- High EQ, commercial acumen, and a bias for outcomes over activity
Why join us?
- High-impact role shaping the growth trajectory of a respected, global marketing business
- Smart, collaborative culture that values initiative and long-term relationships
- Direct access to the leadership team and support from top-tier external partners
- Room to build your own team, process and playbook – no legacy red tape
A bit about us
We help brands get their often complex, chaotic, wonderfully creative international campaigns out the door to multiple markets – ensuring they are culturally relevant, compliant, consistent, on time and within budget. We bring harmony to the multiple teams and processes, ensuring a streamlined and successful campaign launch. To make that happen, we draw on a unique breadth of over 30 years of practical experience in localisation, creative production and delivery. Working with large-scale brands, including Meta, Fitbit, Oatly, IHG, and Klarna, we pride ourselves on taking the pain out of international campaigns.
New Business & Marketing Director employer: Freedman International
Contact Detail:
Freedman International Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land New Business & Marketing Director
✨Tip Number 1
Network strategically within the marketing and business development sectors. Attend industry events, webinars, and conferences where you can meet professionals from B2B agencies and consultancies. Building relationships with key players can open doors to opportunities at Freedman International.
✨Tip Number 2
Showcase your thought leadership by sharing insights on platforms like LinkedIn or industry blogs. Write about successful campaigns you've led or innovative strategies you've implemented. This not only demonstrates your expertise but also aligns with Freedman’s focus on building visibility and authority in the market.
✨Tip Number 3
Familiarise yourself with HubSpot and other modern sales/marketing tools. If you can demonstrate fluency in these systems during networking conversations or interviews, it will highlight your readiness for the role and your ability to manage go-to-market systems effectively.
✨Tip Number 4
Prepare to discuss how you would develop multi-channel campaigns that resonate with senior global marketers. Think about specific examples from your past experience that illustrate your ability to drive brand equity and generate high-value opportunities, as this is a key responsibility of the role.
We think you need these skills to ace New Business & Marketing Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in leading marketing and business development functions, especially in a B2B agency or consultancy. Use specific examples that demonstrate your success in building campaigns that drive brand equity.
Craft a Compelling Cover Letter: In your cover letter, express your understanding of the role and how your background aligns with the responsibilities outlined. Emphasise your strategic insight and ability to mentor teams, as well as your familiarity with tools like HubSpot.
Showcase Your Achievements: Include quantifiable achievements in your application. For instance, mention specific campaigns you’ve led that resulted in significant growth or engagement, and how you opened new doors through trusted networks.
Research Freedman International: Familiarise yourself with Freedman International’s work and values. Understanding their approach to international campaigns will help you tailor your application and demonstrate your enthusiasm for the role.
How to prepare for a job interview at Freedman International
✨Showcase Your Strategic Mindset
As a New Business & Marketing Director, it's crucial to demonstrate your ability to think strategically. Prepare examples of past campaigns you've led that align with revenue targets and how you executed them successfully.
✨Highlight Team Leadership Experience
This role involves leading a cross-functional team. Be ready to discuss your experience in mentoring and managing teams, particularly in a B2B agency or consultancy environment, and how you foster collaboration and drive results.
✨Demonstrate Knowledge of Modern Tools
Familiarity with sales and marketing tools like HubSpot is essential. Be prepared to talk about how you've used these tools to optimise go-to-market strategies and manage pipelines effectively.
✨Emphasise Relationship Building Skills
Since the role requires opening new doors through trusted networks, share specific instances where you've successfully built relationships with senior marketers or industry leaders, showcasing your high emotional intelligence and commercial acumen.
