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- Tasks: Create engaging content for small business owners and manage editorial projects.
- Company: FreeAgent is a leading online accounting software provider, focused on empowering small businesses.
- Benefits: Enjoy flexible working, 33 days holiday, private healthcare, and a supportive work culture.
- Why this job: Join a creative team that values clarity and engagement, making a real impact on customers' lives.
- Qualifications: Passion for high editorial standards and strong communication skills are essential.
- Other info: This is a maternity cover role until December 2025, with hybrid working options available.
The predicted salary is between 39000 - 42000 £ per year.
Department: Communications
Employment Type: Fixed Term Contract
Location: Edinburgh
Reporting To: Laura Kelly
Compensation: £45,000 - £50,500 / year
Description
Our Content Team FreeAgent’s Content team takes complex information and turns it into compelling writing for our customers. We’re focused on communicating in an engaging way but also the clearest possible, so our customers feel empowered, not confused. We’re a creative bunch and often identify emergent issues to tell our customers about, whilst also flexing FreeAgent's tone of voice to bring our brand to life, and now and again a smile to our customers' faces.
The role
At FreeAgent, content is pivotal to our strategy for communicating with our key audiences of small business owners, accountants and bookkeepers at every stage of the marketing journey. In the Small Businesses and Corporate stream, we use content to:
- raise awareness of FreeAgent’s award-winning online accounting software among small business owners
- attract and acquire new customers
- help our small business customers get the most out of using our software
- engage our small business customers at every stage of their FreeAgent journey
- communicate corporate messages to relevant audiences
As Senior Content Manager in the Small Business and Corporate Stream you will be responsible for supporting the Lead Editor (Small Businesses and Corporate) in developing and executing FreeAgent’s content marketing strategy for small business owners. Day to day your role will involve:
- Creating content and copy that is engaging, valuable and compelling and supports the delivery of marketing objectives and targets for FreeAgent’s small business audience
- Drafting, editing and proofreading a wide range of content, ensuring that all content is accurate, of a high standard and in line with our editorial guidelines
- Briefing other members of the content team and freelance writers on content creation projects and delivering editorial feedback in a constructive and supportive way
- Ensuring that the benefits, features and functionality of FreeAgent’s accounting software are expertly articulated in our content for small businesses
- In collaboration with the small businesses communications team, develop, plan and deliver content plans and projects to meet marketing objectives
- Supporting the small businesses communications team in delivering against marketing objectives by sharing best practice, highlighting opportunities and maximising the role that content can play in a communications project or campaign
- Understanding regulatory guidelines and requirements and implementing these in content work wherever appropriate, consulting with relevant stakeholders
- Preparing content briefs and instructions for other members of the content team to tackle with your support and feedback
- Contributing to the development of new content strategies and the evolution of existing strategies through data-driven insights and best practice knowledge and experience
- Demonstrating a solid understanding of the metrics we aim to influence with our content strategy, reporting on them confidently and suggesting ways to achieve greater impact
- Developing subject matter expertise in the small business sector, keeping a close eye on trends and using this expertise to add value to content plans, projects and strategies for our small business audience
- Working with the Managing Editor, Lead Editor and peers in the content team to execute our overall content strategy, in collaboration with key stakeholders in the small businesses communications team.
When the role includes line management responsibilities, you will be expected to follow FreeAgent’s people management processes, including conducting weekly 1:1 meetings, regular PDP reviews to discuss performance and growth and bi-annual salary/promotion reviews.
You
- Be passionate about maintaining the highest of editorial standards when creating content that meets strategic objectives
- Be able to adapt your writing style and editorial choices according to the demands of a brief
- Know what questions to ask to get the very best results from content work
- Be a fantastic communicator when collaborating with content team members, subject matter experts and other stakeholders
- Be an excellent stakeholder manager who is confident working with senior stakeholders in a complex network
- Be able to work strategically, planning and executing content projects designed to meet strategic business objectives
Our work life
We believe in a strong work-life balance, we don’t work long hours (35 hour working week), and we have a fabulous Edinburgh HQ expertly designed for collaboration including high-quality A/V equipment to provide a great experience for distributed teams. At FreeAgent, we support each other and operate a no-blame culture. Our mindset is: work hard, be nice to people, and the rest will sort itself out!
Work pattern for this role
This is a fixed-term maternity cover contract, full-time role (Monday to Friday, 9am to 5pm) until the 31st December 2025. This role will be based in our Edinburgh office, however there will be an opportunity to adopt hybrid working, under an agreed pattern of 2 days (currently Tuesdays and Thursdays) from the office and 3 days at home each week. Working from home is second nature to us as we have been championing remote working for years.
Perks
Annual starting salary of £45,000 - £50,500 per annum depending on experience, with room to progress to £56,000 within the band. Our starting salaries typically leave some opportunity for growth within the band as salaries are linked to performance expectations to nurture our culture of fairness, learning and development. We pride ourselves on creating a fantastic place to work, with benefits and perks including (but not limited to!) the following:
- 33 days holiday (and an extra day for each year you’re with us)
- Flexible/hybrid working
- Private health care
- Life assurance
- 5% matched pension contributions
- Summer 4 day weeks (giving you 8 additional days off!)
- Buy-as-you-earn share schemes
- Sabbatical leave (unpaid)
- Cycle to work scheme
- Wellness webinars
- Focused learning time and learning budgets
- Volunteering day
Find out more about our benefits package here!
Tempted to apply? Read about the hiring process for this role so you know what to expect.
Senior Content Manager (Maternity cover until Dec 2025) employer: FreeAgent Holdings Ltd.
Contact Detail:
FreeAgent Holdings Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Content Manager (Maternity cover until Dec 2025)
✨Tip Number 1
Familiarise yourself with FreeAgent's tone of voice and content style. This will help you align your communication approach with the company's brand, making it easier to demonstrate your fit for the role during interviews.
✨Tip Number 2
Research current trends in the small business sector. Being knowledgeable about industry developments will not only impress your interviewers but also allow you to contribute valuable insights during discussions.
✨Tip Number 3
Prepare examples of past content projects where you've successfully engaged audiences or met strategic objectives. This will showcase your experience and ability to deliver results that align with FreeAgent's goals.
✨Tip Number 4
Practice articulating how you would approach collaboration with various stakeholders. Highlighting your communication skills and ability to manage relationships will be crucial, especially since the role involves working with senior stakeholders.
We think you need these skills to ace Senior Content Manager (Maternity cover until Dec 2025)
Some tips for your application 🫡
Understand the Role: Before you start writing your application, make sure you fully understand the responsibilities and requirements of the Senior Content Manager position. Tailor your application to highlight how your skills and experiences align with the specific tasks mentioned in the job description.
Showcase Your Writing Skills: Since this role involves creating engaging content, include samples of your previous work that demonstrate your ability to write clearly and compellingly. Highlight any experience you have in drafting, editing, and proofreading content, as well as your familiarity with editorial guidelines.
Highlight Collaboration Experience: The job requires working closely with other team members and stakeholders. In your application, provide examples of how you've successfully collaborated on projects in the past, particularly in a content or marketing context. This will show that you can effectively communicate and manage relationships.
Emphasise Strategic Thinking: Demonstrate your ability to think strategically about content. Discuss any experience you have in developing content strategies or using data-driven insights to inform your work. This will help convey that you understand the broader marketing objectives and can contribute to achieving them.
How to prepare for a job interview at FreeAgent Holdings Ltd.
✨Showcase Your Writing Skills
As a Senior Content Manager, your writing will be under scrutiny. Bring samples of your best work that demonstrate your ability to create engaging and clear content. Be prepared to discuss your writing process and how you adapt your style to different audiences.
✨Understand FreeAgent's Tone of Voice
Familiarise yourself with FreeAgent's brand voice and tone. During the interview, highlight how you can align your content strategies with their existing communication style. This shows that you understand their brand and can contribute effectively from day one.
✨Prepare for Stakeholder Management Questions
Expect questions about your experience in managing stakeholders. Be ready to share examples of how you've successfully collaborated with senior stakeholders in previous roles, and how you navigated complex networks to achieve content goals.
✨Demonstrate Data-Driven Insights
Since the role involves developing content strategies based on data, come prepared with examples of how you've used metrics to inform your content decisions. Discuss specific tools or methods you've employed to measure content effectiveness and how you adapted strategies accordingly.
