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- Tasks: Lead SEO and CRO initiatives to enhance user experience and website performance.
- Company: Dynamic company in the heart of London, focused on innovation and growth.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional development.
- Why this job: Make a real impact on user journeys while mastering SEO and CRO strategies.
- Qualifications: 3-5 years in SEO/CRO roles with strong analytical skills and A/B testing experience.
- Other info: Join a collaborative team and enjoy excellent career growth in a vibrant environment.
The predicted salary is between 30000 - 35000 £ per year.
We are seeking a cross functional SEO and CRO Lead to manage the continuous development of our websites, focusing on user journey and experience, toward creating SEO-rich content. The role drives SEO and CRO optimisation using analytics and reports to revise user experience and enhance performance. The role may also involve assisting with campaigns and social media channels, using reporting tools to analyse and present performance for future planning.
Responsibilities
- Web UI / UX and Conversion Rate Optimisation (CRO)
- Set up CRO tools (e.g. Optimizely) and heatmap / web analytics tools (e.g. Hotjar, Content Square).
- End-to-end delivery of a conversion rate optimisation test programme aimed at improving session-to-purchase CVR and session-to-lead CVR on the website.
- Test ideation and setup in the platform.
- Monitoring of tests and post-test analysis and reporting.
- Run a maximum of 2 A/B tests per month investigating specific variables to drive conversion rate (purchase or leads).
- Cross-team collaboration with marketing and technology to identify key variables to test (e.g., design-focused: dark vs. light mode; content-focused: networking proposition vs. talent lineup proposition to drive CVR).
- Manage third-party web design agencies responsible for delivering actionable insights and strategic recommendations, aligned with the deployment and development roadmap based on test results.
- Proficient use and understanding of Google Analytics 4.
- Knowledge and use of SEO tools including SEMrush and Google Search Console.
- Monthly reporting on SEO KPIs, including creation of monthly dashboards and overview reports.
- Domain Authority and backlinking.
- Technical SEO KPIs including page load, crawl errors, 404 rate and error redirects.
- Keyword rankings and movement on a monthly basis.
- Organic traffic performance from session to revenue.
- Inform UI/UX design to help optimise SEO performance.
- Develop, monitor and refine meta description framework across the website using a CMS (Contentful).
- Collaborate with content and marketing teams to implement changes.
- Support analytics requirements by reading and interpreting data to drive future content and campaigns.
- Support the definition for reporting and preparing regular updates on website and campaign performance and key metrics, helping to refine strategies based on findings.
- Wireframe design experience to support best-in-class user experience.
- Ensure compliance with all legal, regulatory, and ethical guidelines related to website and content design and creation, safeguarding the company's reputation and intellectual property.
Required
- 3-5 years experience in SEO, CRO and web performance roles.
- Proven experience running A/B tests (design and execution).
- Strong knowledge of GA4, Google Search Console, GTM (Tag Manager).
- Familiarity with CMS tools (e.g., Contentful).
- Proficiency with SEO tools: Ahrefs or SEMrush.
- Experience with wireframing design tools (e.g., Figma).
Location, Contract and Application
This is a hybrid position based in the City of London. The position is a 6-month FTC role. The salary for this role will be circa £30K - £35K. Do send your CV to us in Word format along with your salary and availability.
Website SEO / CRO Lead in London employer: Free-Work UK
Contact Detail:
Free-Work UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Website SEO / CRO Lead in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry on LinkedIn or at local meetups. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your SEO and CRO projects. Use real data and results to demonstrate how you've improved user experience and conversion rates.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of tools like Google Analytics 4 and SEMrush. Be ready to discuss how you've used these tools to drive performance in past roles.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Website SEO / CRO Lead in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the role of Website SEO / CRO Lead. Highlight your experience with SEO tools, A/B testing, and any relevant projects that showcase your skills in web performance and user experience.
Showcase Your Achievements: Don’t just list your responsibilities; show us what you’ve achieved! Use metrics and examples to demonstrate how you've improved conversion rates or enhanced user journeys in previous roles.
Be Clear and Concise: Keep your application clear and to the point. We appreciate straightforward communication, so make sure your writing is easy to read and free from jargon unless it’s relevant to the role.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you’re considered for the role without any hiccups!
How to prepare for a job interview at Free-Work UK
✨Know Your Tools Inside Out
Make sure you’re familiar with the SEO and CRO tools mentioned in the job description, like Google Analytics 4, SEMrush, and Optimizely. Be ready to discuss how you've used these tools in past roles and any specific results you've achieved.
✨Showcase Your A/B Testing Experience
Prepare examples of A/B tests you've run, including the ideation process, execution, and outcomes. Highlight how your testing has directly impacted conversion rates or user experience, as this will resonate well with the role's focus.
✨Understand User Journey and Experience
Brush up on concepts related to user journey mapping and UI/UX principles. Be prepared to discuss how you would approach optimising user experience on a website, and maybe even suggest a few ideas based on your research of their current site.
✨Be Data-Driven in Your Approach
Since the role involves analytics and reporting, come equipped with insights from your previous work. Discuss how you've interpreted data to inform decisions and strategies, and be ready to explain how you would apply this to future campaigns.
