At a Glance
- Tasks: Lead brand and digital marketing strategy to drive growth and engagement across the UK and Australia.
- Company: Join CGI, a top-rated employer known for innovation and inclusivity.
- Benefits: Competitive salary, excellent pension, private healthcare, and a share scheme.
- Other info: Hybrid role with opportunities for career development and a commitment to diversity.
- Why this job: Shape impactful marketing programmes and make a real difference in a dynamic environment.
- Qualifications: Significant experience in B2B marketing and expertise in HubSpot required.
The predicted salary is between 60000 - 80000 £ per year.
At CGI, we help clients transform their organisations through technology, innovation, and trusted expertise. As our Brand and Digital Marketing Director for the UK & Australia, you will play a pivotal role in accelerating growth by shaping how we engage audiences, strengthen our market presence, and deliver measurable business outcomes. Working at the intersection of brand strategy, digital performance, and customer engagement, you will drive high‑impact marketing programmes, influence strategic direction, and help build scalable capabilities that create lasting value.
CGI was recognised in the Sunday Times Best Places to Work List 2025 and has been named a UK ‘Best Employer’ by the Financial Times. We offer a competitive salary, excellent pension, private healthcare, and a share scheme (3.5% + 3.5% matching) that makes you a CGI Partner, not just an employee. We are committed to inclusivity, building a genuinely diverse community of tech talent and inspiring everyone to pursue careers in our sector—including our Armed Forces—and we proudly hold a Gold Award for our support of the Armed Forces Corporate Covenant. Due to the secure nature of the programme, you will need to hold UK Security Clearance or be eligible to go through this clearance. The role is hybrid.
Candidate Profile
In this role, you will lead CGI’s brand and digital marketing strategy across the UK and Australia, ensuring that brand excellence and digital best practices translate into measurable business growth. You will work closely with Marketing Business Partners, global centres of expertise, and senior stakeholders to create integrated, performance‑led marketing programmes that strengthen market positioning, drive engagement, and contribute to pipeline growth.
Key Responsibilities
- Lead and evolve regional brand and digital marketing strategy aligned to business priorities and global standards.
- Design and deliver integrated, full‑funnel marketing campaigns that drive awareness, engagement, conversion, and nurture.
- Build and scale marketing automation programmes within HubSpot, including sophisticated workflows and trigger‑based journeys.
- Define and optimise audience segmentation, targeting, and retargeting strategies to maximise campaign effectiveness.
- Measure and improve campaign performance through robust attribution, tracking frameworks, and ROI analysis.
- Test and innovate using A/B testing, experimentation, and data‑led optimisation approaches.
- Integrate and activate paid, owned, and earned channels into cohesive route‑to‑market strategies.
- Coach and develop marketing teams and stakeholders, raising capability across brand, digital, and performance marketing disciplines.
- Establish and govern best practices, frameworks, and standards that improve consistency, quality, and efficiency.
- Collaborate and influence senior leaders, global networks, and subject matter experts to drive strategic alignment and business impact.
Required Qualifications
- Significant experience leading brand and digital marketing teams in a B2B, technology, consulting, or professional services environment.
- Proven expertise in marketing automation platforms, ideally HubSpot.
- Strong experience designing and optimising end‑to‑end customer journeys.
- Demonstrable success delivering performance‑led marketing programmes with measurable business outcomes.
- Advanced understanding of digital channels, including websites, paid and organic social media, content distribution, and demand generation.
- Experience implementing campaign measurement frameworks, attribution models, and performance reporting.
- Strong knowledge of audience segmentation, targeting, behavioural engagement, and retargeting strategies.
- Proven ability to build, mentor, and develop high‑performing marketing teams.
- Experience operating effectively within a matrixed, global organisation.
- Excellent stakeholder management, communication, and influencing skills.
- Strong commercial acumen with the ability to align marketing investment to growth objectives.
Brand and Digital Marketing Director in London employer: Free-Work UK
CGI is an exceptional employer, recognised as one of the Best Places to Work in 2025, offering a dynamic work culture that prioritises inclusivity and diversity. As the Brand and Digital Marketing Director, you will benefit from a competitive salary, excellent pension, private healthcare, and a unique share scheme that fosters a sense of partnership within the company. With a commitment to employee growth and development, CGI provides ample opportunities for professional advancement while working in a hybrid environment that supports work-life balance.
StudySmarter Expert Advice🤫
We think this is how you could land Brand and Digital Marketing Director in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Free-Work UK and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Free-Work UK are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Free-Work UK on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Free-Work UK. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand and Digital Marketing Director in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Free-Work UK. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Free-Work UK:Show us that you’ve done your homework! In your application, briefly mention what you admire about Free-Work UK’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Free-Work UK
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Free-Work UK will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Free-Work UK, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
