Social Media Manager

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We’re Free Soul – wellbeing for her, however she defines it. Because no two experiences are ever the same, and her path deserves to be as individual as she is. We shine a light on the unfiltered reality of being well – not the industry-standard version, but the honest, everyday pursuit of what makes her feel good.

What you’ll be doing

• Own and evolve the social media strategy across all platforms (Instagram, TikTok, LinkedIn, YouTube – and whatever comes next).
• Drive content ideation with a sharp eye for virality – you’re the person who always has a camera-ready idea.
• Plan, post, and schedule daily content across channels – from polished campaigns to lo-fi, reactive moments.
• Monitor and report on performance using analytics tools, using data to double down or pivot when needed.
• Collaborate closely with creative, brand, and influencer teams to bring campaigns and stories to life.
• Grow and nurture our online community – responding to comments, DMs, and tapping into trending conversations.
• Stay ahead of cultural and platform trends, feeding new ideas and formats back into the content pipeline.
• Champion our tone of voice and visual identity across every post.
• Test, learn, and iterate – always.
• Be hands-on: filming BTS, capturing moments, and showing the real, unfiltered side of Free Soul.

What we’re looking for in you

• 3+ years experience in a social media role, ideally in a fast-paced consumer brand or similar.
• Proven track record of growing and engaging social audiences.
• A creative eye and killer instincts for what makes people stop scrolling.
• Confident using content creation tools (CapCut, InShot, Canva, Adobe Creative Suite, etc.).
• Data-literate: comfortable pulling performance metrics and turning them into smart actions.
• Natural storyteller with a strong understanding of brand tone, voice, and community building.
• Comfortable being behind the scenes and behind the camera.
• Strong organisational skills – you can manage content calendars and last-minute moments with ease.
• Knows how to balance creativity with commercial goals.

What you’ll get in return

• Core working hours of 10:00-16:00 with flexible scheduling; hybrid option of 3 days in the office per week; work from anywhere for 2 weeks a year.
• 25 days holiday plus bank holidays and your birthday off.
• Enhanced Family Leave; Free Soul product pantry access; monthly Free Soul essentials delivered to your home.
• 30% discount for friends and family; dog-friendly office; pension plan; Vitality health insurance.
• Monthly team socials, lunch & learns, and other internal events.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing

Industries

• Wellness and Fitness Services

We’re unlocking community knowledge in a new way. This description reflects the job posting for the Social Media Manager role at Free Soul.