At a Glance
- Tasks: Lead our social media strategy and create engaging content that resonates with our community.
- Company: Join Free Soul, a brand dedicated to authentic wellbeing for women.
- Benefits: Flexible hours, hybrid work, 25 days holiday, and wellness perks.
- Why this job: Make an impact by connecting with a vibrant community and driving creative campaigns.
- Qualifications: 3+ years in social media, strong storytelling skills, and a creative mindset.
- Other info: Dynamic team environment with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
Join to apply for the Social Media Manager role at Free Soul
We’re Free Soul — wellbeing for her, however she defines it. Because no two experiences are the same, our path deserves to be as individual as she is. We shine a light on the unfiltered reality of being well — not the industry-standard version, but the honest, everyday pursuit of what makes her feel good.
What You’ll Be Doing
You’ll be joining our dynamic Brand Team, where storytelling meets data, and creativity leads with purpose. As our Social Media Manager, you’ll be the driving force behind how we show up online—from everyday engagement to viral campaigns that get people talking and sharing. Your mission is to grow our channels, deepen our community connection, and create scroll-stopping, insight-driven content that reflects who we are and where we’re going.
Key Responsibilities
- Own and evolve the social media strategy across all platforms (Instagram, TikTok, LinkedIn, YouTube — and whatever’s next)
- Drive content ideation with a sharp eye for virality — you’re the person who always has a camera ready
- Plan, post, and schedule daily content across channels — from polished campaigns to lo-fi, reactive moments
- Monitor and report on performance using analytics tools, using data to double down or pivot when needed
- Collaborate closely with creative, brand, and influencer teams to bring campaigns and stories to life
- Grow and nurture our online community — responding to comments, DMs, and tapping into trending conversations
- Stay ahead of cultural and platform trends, feeding new ideas and formats back into the content pipeline
- Champion our tone of voice and visual identity across every post
- Test, learn, and iterate — always
Be hands-on: filming BTS, capturing moments, and showing the real, unfiltered side of Free Soul.
What We’re Looking For In You
- 3+ years experience in a social media role, ideally in a fast-paced consumer brand or similar
- Proven track record of growing and engaging social audiences
- A creative eye and killer instincts for what makes people stop scrolling
- Confident using content creation tools (CapCut, InShot, Canva, Adobe suite etc.)
- Data-literate: comfortable pulling performance metrics and turning them into smart actions
- Natural storyteller with a strong understanding of brand tone, voice, and community building
- Comfortable being behind the scenes and behind the camera
- Strong organisational skills – you can manage content calendars and last-minute moments with ease
- Knows how to balance creativity with commercial goals
You’ll thrive here if you’re
- A self-starter who loves taking initiative and ownership
- Curious, commercially aware, and always looking for the ‘why’ behind the numbers
- Obsessed with what’s trending and excited to push boundaries creatively
- Ready to step into a high-impact role where your ideas matter
- Positive, energetic, and open to feedback
- Proud of what you do, seeing things through from concept to completion
- Not afraid to ask questions, pivot when something’s not working, and back ideas with data
- Flexible and adaptable — whether filming BTS at an event or jumping on a last-minute trend
- Passionate about building something with purpose and connecting with a real audience
What You’ll Get In Return
- Core working hours of 10:00-16:00, with flexibility to adjust to your needs
- Hybrid working: 3 days in the office per week
- Work from anywhere for 2 weeks a year
- 25 days holiday plus bank holidays and your birthday off
- Enhanced Family Leave
- Free Soul product pantry while in the office
- Monthly Free Soul essentials delivered to your home
- 30% friends and family discount
- Dog-friendly office
- Pension plan
- Access to Vitality health insurance
Additional
Referrals increase your chances of interviewing at Free Soul.
Job location: London, England, United Kingdom.
Employment type: Full-time • Seniority level: Mid-Senior level • Job function: Marketing and Sales • Industries: Wellness and Fitness Services
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Social Media Manager employer: Free Soul
Contact Detail:
Free Soul Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Manager
✨Tip Number 1
Get your social media game on point! Before you even think about applying, make sure your own profiles are looking sharp. Show off your creativity and engagement skills by posting content that reflects your personality and aligns with what Free Soul stands for.
✨Tip Number 2
Network like a pro! Connect with people in the wellness and fitness industry on platforms like LinkedIn. Engage with their content, share your insights, and don’t be shy to slide into DMs. You never know who might help you get your foot in the door at Free Soul!
✨Tip Number 3
Show us your storytelling skills! When you land that interview, come prepared with examples of how you've grown social audiences and created engaging content. Use data to back up your success stories and demonstrate how you can bring that magic to Free Soul.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the Free Soul team. Don’t forget to highlight your passion for wellbeing and community building in your application!
We think you need these skills to ace Social Media Manager
Some tips for your application 🫡
Show Your Personality: When you're writing your application, let your unique voice shine through! We want to see the real you, so don’t be afraid to inject a bit of personality into your cover letter and CV. Remember, we’re all about authenticity at Free Soul.
Tailor Your Application: Make sure to customise your application for the Social Media Manager role. Highlight your relevant experience and skills that align with our mission and values. We love seeing how your background fits into what we do!
Be Data-Driven: Since we value insight-driven content, include examples of how you've used data to inform your social media strategies in the past. Show us how you’ve turned numbers into engaging campaigns that resonate with audiences.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Free Soul
✨Know Your Platforms
Before the interview, dive deep into Free Soul's social media presence. Familiarise yourself with their tone, style, and the type of content they share. Be ready to discuss how you can enhance their strategy across platforms like Instagram, TikTok, and LinkedIn.
✨Showcase Your Creativity
Prepare a portfolio that highlights your best work in social media management. Include examples of campaigns you've led, especially those that went viral or significantly increased engagement. This will demonstrate your creative eye and ability to drive results.
✨Be Data-Driven
Brush up on your analytics skills! Be prepared to discuss how you've used data to inform your content strategies in the past. Bring specific examples of metrics you've tracked and how you've pivoted based on performance insights.
✨Engage with Their Community
Research Free Soul's community interactions. Think about how you would respond to comments or engage with followers. During the interview, share your ideas on building and nurturing their online community, showing that you understand the importance of connection.