At a Glance
- Tasks: Create and execute exciting retail campaigns that make Free Soul shine in stores.
- Company: Join a purpose-driven organisation with a vibrant culture and innovative spirit.
- Benefits: Flexible hours, hybrid working, 25 days holiday, and free product perks.
- Other info: Enjoy team socials and opportunities for personal growth in a dynamic environment.
- Why this job: Make a real impact in a high-energy role where your ideas are valued.
- Qualifications: Self-starter with a passion for marketing and a knack for collaboration.
The predicted salary is between 30000 - 40000 £ per year.
As the Shopper & Trade Marketing Executive, you’ll support the delivery of engaging retail campaigns while owning how Free Soul shows up at the point of purchase. You’ll work closely with the Retail, NPD, Operations, and Brand Marketing teams, as well as our external agency, to ensure seamless execution across product launches, in‑store promotions, and retail activations that genuinely convert shoppers.
What we’re looking for in you:
- Planning and executing shopper and trade marketing campaigns across key retail partners, from concept through to in‑store delivery.
- Using retailer data – EPOS, promotional performance, and distribution metrics – to identify trends and opportunities that shape activation planning.
- Collaborating with the Retail & NPD teams to execute product launch campaigns, ensuring strong fixture presence and marketing timelines align with production schedules.
- Coordinating with external agencies to brief, review, and manage the production of assets (POS, FSUs, signage, digital screens, etc.).
- Building compelling trade sell‑in materials and supporting the development of in‑store promotional toolkits and visual merchandising guidelines.
- Working alongside Operations to ensure retail marketing materials are delivered on time and to retailer specification.
- Tracking campaign performance – sales uplift, ROI, share of shelf – and feeding insights back to inform future planning.
- Maintaining campaign calendars, timelines, and asset trackers to keep everything on track.
You’ll thrive here if you’re:
- A self‑starter who loves taking initiative and ownership.
- Curious, commercially aware, and always looking for the “why”.
- Ready to step into a high‑impact role where your ideas matter.
- Positive, energetic, and open to feedback, you see every challenge as a growth opportunity.
- Proud of what you do, seeing things through from concept to completion.
- Able to embrace challenges, knowing that setbacks aren’t failures, they’re lessons and a chance to gain experience.
- Passionate about a purpose‑driven organisation.
What you’ll get in return:
- Core working hours of 10:00-16:00. We’re all about flexibility when it comes to your hours! Feel free to adjust your schedule to fit your needs.
- Hybrid working: 3 days in the office per week.
- Work from anywhere for 2 weeks a year.
- 25 days holiday as well as bank holidays AND your birthday off!
- Enhanced Family Leave.
- Free Soul product pantry – access to a variety of Free Soul products whilst working in the office.
- Your monthly Free Soul essentials, delivered to your home – for free!
- 30% friends and family discount.
- Pension plan.
- Access to Vitality health insurance.
- Team socials, lunch & learns and internal events.
Shopper & Trade Marketing Executive employer: Free Soul
At Free Soul, we are more than just a workplace; we are a purpose-driven community dedicated to empowering women through innovative wellness solutions. Our hybrid working model offers flexibility, allowing you to balance your professional and personal life while enjoying generous benefits like 25 days of holiday, enhanced family leave, and access to our product pantry. With a strong focus on employee growth and a culture that celebrates individuality and collaboration, Free Soul is the ideal environment for those looking to make a meaningful impact in the ecommerce space.
StudySmarter Expert Advice🤫
We think this is how you could land Shopper & Trade Marketing Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Free Soul and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Free Soul are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Free Soul on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Free Soul. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Shopper & Trade Marketing Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Free Soul. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Free Soul:Show us that you’ve done your homework! In your application, briefly mention what you admire about Free Soul’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Free Soul
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Free Soul will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Free Soul, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
