At a Glance
- Tasks: Create and execute exciting retail campaigns that make Free Soul shine in stores.
- Company: Join a purpose-driven organisation with a vibrant culture and innovative spirit.
- Benefits: Flexible hours, hybrid working, 25 days holiday, and free product perks.
- Other info: Enjoy team socials and opportunities for personal growth in a dynamic environment.
- Why this job: Make a real impact in a high-energy role where your ideas are valued.
- Qualifications: Self-starter with a passion for marketing and a knack for collaboration.
The predicted salary is between 30000 - 40000 £ per year.
As the Shopper & Trade Marketing Executive, you’ll support the delivery of engaging retail campaigns while owning how Free Soul shows up at the point of purchase. You’ll work closely with the Retail, NPD, Operations, and Brand Marketing teams, as well as our external agency, to ensure seamless execution across product launches, in‑store promotions, and retail activations that genuinely convert shoppers.
What we’re looking for in you:
- Planning and executing shopper and trade marketing campaigns across key retail partners, from concept through to in‑store delivery.
- Using retailer data – EPOS, promotional performance, and distribution metrics – to identify trends and opportunities that shape activation planning.
- Collaborating with the Retail & NPD teams to execute product launch campaigns, ensuring strong fixture presence and marketing timelines align with production schedules.
- Coordinating with external agencies to brief, review, and manage the production of assets (POS, FSUs, signage, digital screens, etc.).
- Building compelling trade sell‑in materials and supporting the development of in‑store promotional toolkits and visual merchandising guidelines.
- Working alongside Operations to ensure retail marketing materials are delivered on time and to retailer specification.
- Tracking campaign performance – sales uplift, ROI, share of shelf – and feeding insights back to inform future planning.
- Maintaining campaign calendars, timelines, and asset trackers to keep everything on track.
You’ll thrive here if you’re:
- A self‑starter who loves taking initiative and ownership.
- Curious, commercially aware, and always looking for the “why”.
- Ready to step into a high‑impact role where your ideas matter.
- Positive, energetic, and open to feedback, you see every challenge as a growth opportunity.
- Proud of what you do, seeing things through from concept to completion.
- Able to embrace challenges, knowing that setbacks aren’t failures, they’re lessons and a chance to gain experience.
- Passionate about a purpose‑driven organisation.
What you’ll get in return:
- Core working hours of 10:00-16:00. We’re all about flexibility when it comes to your hours! Feel free to adjust your schedule to fit your needs.
- Hybrid working: 3 days in the office per week.
- Work from anywhere for 2 weeks a year.
- 25 days holiday as well as bank holidays AND your birthday off!
- Enhanced Family Leave.
- Free Soul product pantry – access to a variety of Free Soul products whilst working in the office.
- Your monthly Free Soul essentials, delivered to your home – for free!
- 30% friends and family discount.
- Pension plan.
- Access to Vitality health insurance.
- Team socials, lunch & learns and internal events.
Shopper & Trade Marketing Executive employer: Free Soul
At Free Soul, we pride ourselves on being an exceptional employer that fosters a vibrant and flexible work culture. As a Shopper & Trade Marketing Executive, you'll enjoy the benefits of hybrid working, generous holiday allowances, and a supportive environment that encourages personal and professional growth. With a focus on collaboration and innovation, you'll have the opportunity to make a meaningful impact while enjoying perks like our product pantry and health insurance.
StudySmarter Expert Advice🤫
We think this is how you could land Shopper & Trade Marketing Executive
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a presentation that highlights your past campaigns and successes. When you get the chance to chat with hiring managers, share your ideas on how you could elevate their retail marketing efforts.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire, like Free Soul, and express your interest in working with them. A little initiative can go a long way!
✨Tip Number 4
Keep learning! Stay updated on the latest trends in shopper and trade marketing. Join webinars, read industry blogs, and follow thought leaders. This knowledge will not only impress potential employers but also help you stand out in interviews.
We think you need these skills to ace Shopper & Trade Marketing Executive
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about shopper and trade marketing, so don’t hold back on sharing why this position at Free Soul is perfect for you.
Tailor Your Experience:Make sure to highlight your relevant experience in planning and executing marketing campaigns. We love seeing how your past roles have prepared you for this one, so be specific about your achievements and how they relate to what we’re looking for.
Be Data-Driven:Since we value insights from retailer data, mention any experience you have with EPOS or promotional performance metrics. Show us how you've used data to inform your decisions and drive successful campaigns in the past!
Keep It Professional Yet Personal:While we appreciate a friendly tone, remember to keep it professional. Use clear language and structure your application well. And hey, don’t forget to apply through our website – it’s the best way to get your foot in the door with us!
How to prepare for a job interview at Free Soul
✨Know Your Retail Insights
Before the interview, dive into the latest trends in retail and shopper marketing. Familiarise yourself with key metrics like EPOS data and promotional performance. This will not only show your enthusiasm for the role but also demonstrate your ability to leverage data for impactful campaigns.
✨Showcase Your Collaboration Skills
Since this role involves working closely with various teams, be ready to discuss past experiences where you successfully collaborated with others. Highlight specific projects where you coordinated with different departments or external agencies to achieve a common goal.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific challenges in trade marketing. Think of examples from your past where you faced setbacks and turned them into learning opportunities. This will showcase your problem-solving skills and positive attitude.
✨Bring Your Creative Ideas
As a Shopper & Trade Marketing Executive, your creativity is key! Prepare a few innovative ideas for potential campaigns or promotions that could work for Free Soul. This will not only impress your interviewers but also show your passion for making a difference in the role.
