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- Tasks: Create eye-catching ads for TikTok, Meta, and YouTube that drive results.
- Company: Join Free Soul, a brand dedicated to women's wellbeing and breaking taboos.
- Benefits: Enjoy hybrid working, free products, discounts, and a dog-friendly office.
- Why this job: Be part of a fast-paced team that values creativity and social impact.
- Qualifications: Experience in designing for paid channels and a passion for performance-driven design.
- Other info: Core hours are 10:00-16:00 with monthly team socials and a new laptop provided.
The predicted salary is between 28800 - 43200 £ per year.
We’re looking for a Paid Ads Designer who lives and breathes scroll-stopping creative. You’ll be our go-to for crafting performance-driven ads that look amazing and actually convert. Working at the intersection of design and performance, you’ll create ads that turn heads on TikTok, stop thumbs on Meta, and drive serious results across our paid channels. Free Soul is fast-paced, data-driven, and results-oriented. We’re building something special - a brand that genuinely cares about women’s wellbeing, breaks down taboos, and creates a space where wellbeing feels as real and vibrant as the women living it. We move quickly, with incredible talent, and always push to create work that genuinely connects with women’s lives.
You’ll be:
- A creative with an eye for performance-led design (you get the difference between branding and conversion)
- Experienced designing for paid channels (Meta, TikTok, YouTube – the works)
- Obsessed with visuals that make an impact – bold type, juicy colours, great pacing, standout hooks
- Confident in using performance data to iterate and improve
- Comfortable working fast, testing lots, and learning even faster
- Collaborative by nature – you’ll work closely with media buyers, strategists, editors, and the wider creative team
- Culturally in tune – you know what’s trending, what’s tired, and what grabs attention right now
You’ll own:
- The visual design of our paid social ads across Meta, TikTok, and YouTube
- Bringing ad concepts and scripts to life through bold, performance-first creative
- Turning hooks, UGC, and raw assets into slick, conversion-led designs
- Iterating top-performing creatives with testing variants and fresh visuals
- Creating scalable templates and design systems for our ad library
- Staying up to date with paid platform specs, trends, and creative best practice
- Working closely with strategists to shape storyboards and bring concepts to life through both static and motion formats
What you’ll get in return:
- Core working hours of 10:00-16:00
- Free Soul product pantry - access to a variety of Free Soul products in the office
- Your monthly Free Soul essentials - for free!
- 30% friends and family discount
- Hybrid working: 3 days in the office per week
- Dog-friendly office
- Access to Vitality health insurance post-probation
- Monthly team socials, lunch & learns and internal events
- Brand new work laptop and full desk set-up
- Pension plan
This role is perfect for a creative with a commercial edge. If you love designing in fast-paced environments, constantly iterating, and chasing top performance metrics, we’d love to see your work.
Paid Ads Designer employer: Free Soul
Contact Detail:
Free Soul Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Ads Designer
✨Tip Number 1
Familiarise yourself with the latest trends in paid advertising on platforms like TikTok, Meta, and YouTube. Understanding what’s currently working in the industry will help you speak the same language as our team and show that you're culturally in tune.
✨Tip Number 2
Prepare a portfolio that showcases your best performance-driven designs. Highlight projects where you’ve successfully combined bold visuals with conversion-focused strategies, as this will demonstrate your ability to create scroll-stopping ads.
✨Tip Number 3
Be ready to discuss how you've used performance data to iterate on your designs in past roles. Sharing specific examples of how data influenced your creative decisions will show us that you can thrive in a fast-paced, results-oriented environment.
✨Tip Number 4
Network with professionals in the advertising and design space, especially those who have experience with social media ads. Engaging with others in the field can provide insights and potentially lead to referrals, making your application stand out.
We think you need these skills to ace Paid Ads Designer
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of a Paid Ads Designer. Familiarise yourself with the platforms mentioned in the job description, such as Meta, TikTok, and YouTube.
Showcase Your Portfolio: Include a strong portfolio that highlights your best work in paid advertising design. Focus on projects that demonstrate your ability to create visually impactful ads that drive conversions.
Tailor Your CV: Customise your CV to reflect your experience in performance-driven design. Highlight specific achievements related to ad campaigns, metrics you've improved, and any collaborative projects with media buyers or strategists.
Craft a Compelling Cover Letter: Write a cover letter that not only showcases your passion for design but also your understanding of the brand's mission. Mention how your skills align with their focus on women's wellbeing and your ability to create ads that resonate with their audience.
How to prepare for a job interview at Free Soul
✨Showcase Your Creative Portfolio
Make sure to bring a well-curated portfolio that highlights your best work in paid ads. Focus on projects that demonstrate your ability to create scroll-stopping visuals and performance-driven designs, especially for platforms like Meta and TikTok.
✨Understand the Brand's Mission
Familiarise yourself with Free Soul's values and mission regarding women's wellbeing. Be prepared to discuss how your design approach aligns with their goal of breaking down taboos and creating impactful connections with women.
✨Discuss Data-Driven Design
Be ready to talk about how you use performance data to inform your design choices. Share examples of how you've iterated on creatives based on metrics and testing, showcasing your understanding of the balance between aesthetics and conversion.
✨Stay Current with Trends
Demonstrate your knowledge of current trends in social media advertising. Discuss what you believe is working right now and how you can leverage these insights to create ads that resonate with the target audience.
