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- Tasks: Own and evolve our social media strategy across all platforms, driving creative content.
- Company: Join Free Soul, a brand dedicated to authentic wellbeing for women.
- Benefits: Flexible hours, 25 days holiday, and wellness perks like product access and discounts.
- Why this job: Be the voice of a community and shape the future of wellbeing through social media.
- Qualifications: 3+ years in social media, strong creative instincts, and data-savvy.
- Other info: Enjoy a dog-friendly office and monthly team socials!
The predicted salary is between 36000 - 60000 £ per year.
Join to apply for the Social Media Manager role at Free Soul. We're Free Soul - wellbeing for her, however she defines it. Because no two experiences are ever the same, and her path deserves to be as individual as she is. We shine a light on the unfiltered reality of being well - not the industry-standard version, but the honest, everyday pursuit of what makes her feel good.
What you'll be doing:
- Own and evolve the social media strategy across all platforms (Instagram, TikTok, LinkedIn, YouTube – and whatever comes next).
- Drive content ideation with a sharp eye for virality – you're the person who always has a camera-ready idea.
- Plan, post, and schedule daily content across channels – from polished campaigns to lo-fi, reactive moments.
- Monitor and report on performance using analytics tools, using data to double down or pivot when needed.
- Collaborate closely with creative, brand, and influencer teams to bring campaigns and stories to life.
- Grow and nurture our online community – responding to comments, DMs, and tapping into trending conversations.
- Stay ahead of cultural and platform trends, feeding new ideas and formats back into the content pipeline.
- Champion our tone of voice and visual identity across every post.
- Test, learn, and iterate – always.
- Be hands-on: filming BTS, capturing moments, and showing the real, unfiltered side of Free Soul.
What we're looking for in you:
- 3+ years experience in a social media role, ideally in a fast-paced consumer brand or similar.
- Proven track record of growing and engaging social audiences.
- A creative eye and killer instincts for what makes people stop scrolling.
- Confident using content creation tools (CapCut, InShot, Canva, Adobe Creative Suite, etc.).
- Data-literate: comfortable pulling performance metrics and turning them into smart actions.
- Natural storyteller with a strong understanding of brand tone, voice, and community building.
- Comfortable being behind the scenes and behind the camera.
- Strong organisational skills – you can manage content calendars and last-minute moments with ease.
- Knows how to balance creativity with commercial goals.
What you'll get in return:
- Core working hours of 10:00-16:00 with flexible scheduling; hybrid option of 3 days in the office per week; work from anywhere for 2 weeks a year.
- 25 days holiday plus bank holidays and your birthday off.
- Enhanced Family Leave; Free Soul product pantry access; monthly Free Soul essentials delivered to your home.
- 30% discount for friends and family; dog-friendly office; pension plan; Vitality health insurance.
- Monthly team socials, lunch & learns, and other internal events.
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing
Industries: Wellness and Fitness Services
Social Media Manager in London employer: Free Soul
Contact Detail:
Free Soul Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Manager in London
✨Tip Number 1
Get your social media game on point! Before you even think about applying, make sure your own profiles are looking sharp. Showcase your creativity and engagement skills by posting content that reflects your personality and aligns with what Free Soul stands for.
✨Tip Number 2
Network like a pro! Connect with people in the wellness and fitness industry on platforms like LinkedIn. Engage with their content, share your insights, and don’t be shy to slide into DMs. You never know who might help you get your foot in the door!
✨Tip Number 3
Prepare for the interview by knowing your stuff! Research Free Soul’s current social media strategy and think of fresh ideas you could bring to the table. Show them you’re not just a fan but someone who can elevate their brand with innovative content.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the Free Soul team. Don’t forget to follow up after you apply – a little nudge can go a long way!
We think you need these skills to ace Social Media Manager in London
Some tips for your application 🫡
Show Your Creative Side: When applying for the Social Media Manager role, let your creativity shine through! Share examples of your past work that highlight your unique style and ability to engage audiences. We want to see how you can bring our brand's voice to life!
Tailor Your Application: Make sure to customise your application to reflect the specific requirements of the role. Highlight your experience with different social media platforms and any successful campaigns you've managed. This helps us see how you fit into our vision at Free Soul.
Be Data-Driven: Don’t forget to mention your experience with analytics tools! We love candidates who can turn data into actionable insights. Share how you've used metrics to improve engagement or grow an audience in your previous roles.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows us you're keen to be part of the Free Soul community!
How to prepare for a job interview at Free Soul
✨Know Your Platforms
Before the interview, make sure you’re well-versed in the social media platforms mentioned in the job description. Understand their unique features and audience demographics. This will help you discuss how you can tailor content for each platform effectively.
✨Showcase Your Creativity
Prepare a portfolio of your previous work that highlights your creative ideas and successful campaigns. Be ready to discuss specific examples where your content went viral or significantly engaged an audience. This will demonstrate your ability to drive content ideation.
✨Be Data-Savvy
Familiarise yourself with analytics tools and be prepared to talk about how you’ve used data to inform your strategies in the past. Bring examples of how you’ve monitored performance and adjusted your approach based on insights. This shows you can balance creativity with commercial goals.
✨Engage with Their Community
Research Free Soul’s online presence and engage with their content before the interview. This will not only give you insights into their tone and voice but also allow you to discuss how you would nurture their community and respond to trending conversations.
