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- Tasks: Lead Free Soul's social media strategy and connect content with community growth.
- Company: Join a mission-driven team focused on women's wellbeing and authentic experiences.
- Benefits: Flexible hours, hybrid working, 25 days holiday, and work-from-anywhere options.
- Other info: Dynamic environment that values creativity, growth, and community connection.
- Why this job: Make a real impact in the women's nutrition space while having fun and being creative.
- Qualifications: 5+ years in social media, with strong leadership and analytical skills.
The predicted salary is between 50000 - 65000 £ per year.
We’re Free Soul - wellbeing for her, however she defines it. Because no two experiences are ever the same, and her path deserves to be as individual as she is. We shine a light on the unfiltered reality of being well - not the industry-standard version, but the honest, everyday pursuit of what makes her feel good.
How do we do it? By creating expertly formulated products with clinically tested ingredients that support every woman’s unique needs. Working at Free Soul is more than just a job - it’s a purpose. We’re a mission-led team where everyone genuinely cares about the impact we’re making.
We lead with ownership - taking responsibility for our work, our ideas, and the energy we bring. We act with accountability and intent, treating decisions as if our name were on the door, we are trusted to run with bold ideas and see them through.
We show up with respect and kindness - to our teammates, our community, and ourselves. We communicate clearly and fairly, listen with intent, celebrate difference and challenge in the right way, creating a space where everyone feels seen, valued and supported.
We’re driven by a growth mindset – staying curious, open to feedback, and committed to learning. We ask why, embrace thoughtful risk-taking, learn quickly from what doesn’t work and keep improving as individuals, as a team and as a brand.
We have fun - taking our work seriously, not ourselves. We bring our authentic selves to work, keep things light and human, and believe the best ideas come when people feel comfortable, creative and connected.
We own the women’s nutrition space by doing things differently - liberating, not restricting. We celebrate every side of her - the quirks, the flaws, the fierce and the tender. Our brand reflects her real, raw journey and gives her the freedom to show up exactly as she is. That’s what makes Free Soul a truly special place to work.
What you’ll be doing
This is a senior position at the centre of everything we do on socials. You'll own Free Soul's social media strategy across all platforms - leading a team, shaping the editorial direction, and being directly accountable for performance. You'll connect the dots between content, community, and commercial growth. Your work won't just look good - it'll move the business.
- Own and evolve the end-to-end social media strategy across Instagram, TikTok, LinkedIn, YouTube - and whatever's next
- Lead and develop a small social team, setting standards, managing workflows, and creating an environment where creative and commercial thinking coexist
- Define channel strategy and content frameworks that ladder up to brand and revenue goals
- Be the analytical heartbeat of the team - owning performance reporting, identifying what's working and what's not, and translating data into clear direction
- Connect social performance directly to commercial outcomes: customer acquisition, retention, and product launches
- Collaborate cross-functionally with brand, creative, partnerships, and retention to align social with wider business priorities
- Drive content ideation and set the creative vision - from polished campaigns to reactive, lo-fi moments
- Lead community strategy: growing and deepening our connection with the Free Soul audience
- Stay ahead of platform and cultural trends, bringing strategic recommendations to the table - as well as reactive ideas
- Champion our tone of voice and visual identity at every touchpoint
- Build a culture of test, learn, and iterate within your team
What we’re looking for in you
- 5+ years in social media, with at least 2 in a senior or lead role - ideally in a fast-paced consumer brand
- Proven track record of driving measurable growth and engagement across multiple social platforms
- Experience managing or mentoring a team - you lead by doing and by developing others
- Deeply data-literate: you live in analytics tools, you know your KPIs, and you use performance insight to drive decisions - not just to report backwards
- Clear understanding of how social contributes to commercial performance: CAC, retention, conversion, and revenue impact
- A creative eye and a strategic brain - you know why something works, not just that it does
- Strong understanding of brand tone, voice, and community building
- Comfortable with content creation tools (CapCut, InShot, Canva, Adobe suite etc.) and confident directing others in their use
- Experience with product launch strategies and cross-functional campaign coordination
You’ll thrive here if you’re
- A strategic thinker who also loves to get into the detail - you can zoom out and zoom in
- Commercially curious and always asking "what does this mean for the business?"
- A clear and confident communicator - with your team, with stakeholders, and in a brief
- Obsessed with culture, trends, and what's next - but grounded enough to know when to act and when to wait
- Ready to take ownership in a high-impact role where your decisions genuinely shape the brand
- Open to honest feedback and committed to building a team culture of the same
- Proud of your work and the work of your team - from concept to completion
- Passionate about building something with real purpose and a real audience
What you’ll get in return
- Flexible hours with core hours 10:00–16:00
- Hybrid working - 3 days in the office, 2 at home
- Work from anywhere for 2 weeks a year
- 25 days holiday +
Senior Social Media Manager in London employer: Free Soul
Contact Detail:
Free Soul Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Social Media Manager in London
✨Tip Number 1
Get your networking game on! Connect with people in the industry, attend events, and engage on social media. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream role.
✨Tip Number 2
Show off your personality! When you get the chance to meet potential employers, be yourself. Let your passion for social media shine through and don’t be afraid to share your ideas. Remember, they’re looking for someone who fits their culture, so let them see the real you!
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out to companies you admire, like Free Soul, and express your interest. A well-timed email or message can make a huge difference and show that you’re genuinely interested in being part of their mission.
✨Tip Number 4
Keep learning and adapting! Stay updated on the latest trends in social media and be ready to discuss them in interviews. Show that you have a growth mindset and are eager to bring fresh ideas to the table. And hey, don’t forget to apply through our website for the best chance at landing that role!
We think you need these skills to ace Senior Social Media Manager in London
Some tips for your application 🫡
Be Authentic: When you're writing your application, let your true self shine through. We want to see the real you, so don’t be afraid to share your unique experiences and perspectives that align with our mission at Free Soul.
Show Your Passion: Make sure to express your enthusiasm for social media and how it connects to our brand's purpose. Share specific examples of how you've driven engagement and growth in previous roles – we love a good success story!
Tailor Your Application: Take the time to customise your application for the Senior Social Media Manager role. Highlight your relevant experience and skills that match what we're looking for, especially around community building and performance analytics.
Keep It Clear and Concise: While we appreciate creativity, clarity is key! Make sure your application is easy to read and straight to the point. Use bullet points if needed, and don’t forget to proofread before hitting send!
How to prepare for a job interview at Free Soul
✨Know Your Brand Inside Out
Before the interview, dive deep into Free Soul's mission and values. Understand their unique approach to women's wellbeing and how they differentiate themselves in the market. This will not only show your genuine interest but also help you align your answers with their brand ethos.
✨Showcase Your Data Savvy
As a Senior Social Media Manager, being data-literate is crucial. Prepare examples of how you've used analytics to drive social media strategies in the past. Be ready to discuss specific KPIs you've tracked and how those insights led to measurable growth and engagement.
✨Demonstrate Leadership Skills
Since you'll be leading a small team, come prepared with examples of how you've successfully managed or mentored others. Highlight your leadership style and how you foster a creative environment where team members feel valued and empowered to contribute.
✨Stay Ahead of Trends
Free Soul values innovation and staying current with cultural trends. Be ready to discuss recent trends in social media and how you would apply them to enhance Free Soul's strategy. Show that you're not just reactive but also proactive in identifying opportunities for the brand.