At a Glance
- Tasks: Lead Free Soul's social media strategy and connect content with community growth.
- Company: Join a mission-driven team focused on women's wellbeing and authentic experiences.
- Benefits: Flexible hours, hybrid working, 25 days holiday, and work-from-anywhere options.
- Other info: Dynamic environment that values creativity, growth, and community connection.
- Why this job: Make a real impact in the women's nutrition space while having fun and being creative.
- Qualifications: 5+ years in social media, with strong leadership and analytical skills.
The predicted salary is between 50000 - 65000 £ per year.
We’re Free Soul - wellbeing for her, however she defines it. Because no two experiences are ever the same, and her path deserves to be as individual as she is. We shine a light on the unfiltered reality of being well - not the industry-standard version, but the honest, everyday pursuit of what makes her feel good.
How do we do it? By creating expertly formulated products with clinically tested ingredients that support every woman’s unique needs. Working at Free Soul is more than just a job - it’s a purpose. We’re a mission-led team where everyone genuinely cares about the impact we’re making.
We lead with ownership - taking responsibility for our work, our ideas, and the energy we bring. We act with accountability and intent, treating decisions as if our name were on the door, we are trusted to run with bold ideas and see them through.
We show up with respect and kindness - to our teammates, our community, and ourselves. We communicate clearly and fairly, listen with intent, celebrate difference and challenge in the right way, creating a space where everyone feels seen, valued and supported.
We’re driven by a growth mindset – staying curious, open to feedback, and committed to learning. We ask why, embrace thoughtful risk-taking, learn quickly from what doesn’t work and keep improving as individuals, as a team and as a brand.
We have fun - taking our work seriously, not ourselves. We bring our authentic selves to work, keep things light and human, and believe the best ideas come when people feel comfortable, creative and connected.
We own the women’s nutrition space by doing things differently - liberating, not restricting. We celebrate every side of her - the quirks, the flaws, the fierce and the tender. Our brand reflects her real, raw journey and gives her the freedom to show up exactly as she is. That’s what makes Free Soul a truly special place to work.
What you’ll be doing
This is a senior position at the centre of everything we do on socials. You'll own Free Soul's social media strategy across all platforms - leading a team, shaping the editorial direction, and being directly accountable for performance. You'll connect the dots between content, community, and commercial growth. Your work won't just look good - it'll move the business.
- Own and evolve the end-to-end social media strategy across Instagram, TikTok, LinkedIn, YouTube - and whatever's next
- Lead and develop a small social team, setting standards, managing workflows, and creating an environment where creative and commercial thinking coexist
- Define channel strategy and content frameworks that ladder up to brand and revenue goals
- Be the analytical heartbeat of the team - owning performance reporting, identifying what's working and what's not, and translating data into clear direction
- Connect social performance directly to commercial outcomes: customer acquisition, retention, and product launches
- Collaborate cross-functionally with brand, creative, partnerships, and retention to align social with wider business priorities
- Drive content ideation and set the creative vision - from polished campaigns to reactive, lo-fi moments
- Lead community strategy: growing and deepening our connection with the Free Soul audience
- Stay ahead of platform and cultural trends, bringing strategic recommendations to the table - as well as reactive ideas
- Champion our tone of voice and visual identity at every touchpoint
- Build a culture of test, learn, and iterate within your team
What we’re looking for in you
- 5+ years in social media, with at least 2 in a senior or lead role - ideally in a fast-paced consumer brand
- Proven track record of driving measurable growth and engagement across multiple social platforms
- Experience managing or mentoring a team - you lead by doing and by developing others
- Deeply data-literate: you live in analytics tools, you know your KPIs, and you use performance insight to drive decisions - not just to report backwards
- Clear understanding of how social contributes to commercial performance: CAC, retention, conversion, and revenue impact
- A creative eye and a strategic brain - you know why something works, not just that it does
- Strong understanding of brand tone, voice, and community building
- Comfortable with content creation tools (CapCut, InShot, Canva, Adobe suite etc.) and confident directing others in their use
- Experience with product launch strategies and cross-functional campaign coordination
You’ll thrive here if you’re
- A strategic thinker who also loves to get into the detail - you can zoom out and zoom in
- Commercially curious and always asking "what does this mean for the business?"
- A clear and confident communicator - with your team, with stakeholders, and in a brief
- Obsessed with culture, trends, and what's next - but grounded enough to know when to act and when to wait
- Ready to take ownership in a high-impact role where your decisions genuinely shape the brand
- Open to honest feedback and committed to building a team culture of the same
- Proud of your work and the work of your team - from concept to completion
- Passionate about building something with real purpose and a real audience
What you’ll get in return
- Flexible hours with core hours 10:00–16:00
- Hybrid working - 3 days in the office, 2 at home
- Work from anywhere for 2 weeks a year
- 25 days holiday +
Senior Social Media Manager in London employer: Free Soul
At Free Soul, we are more than just a workplace; we are a purpose-driven community dedicated to empowering women through innovative wellness solutions. Our hybrid working model offers flexibility, allowing you to balance your professional and personal life while enjoying generous benefits like 25 days of holiday, enhanced family leave, and access to our product pantry. With a strong focus on employee growth and a culture that celebrates individuality and collaboration, Free Soul is the ideal environment for those looking to make a meaningful impact in the ecommerce space.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Social Media Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Free Soul and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Free Soul are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Free Soul on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Free Soul. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Social Media Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Free Soul. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Free Soul:Show us that you’ve done your homework! In your application, briefly mention what you admire about Free Soul’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Free Soul
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Free Soul will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Free Soul, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
